What better time to give your website a fresh start than the New Year?  

Just like organizing your workspace or cleaning out your inbox, taking a closer look at your digital presence helps set the tone for the months ahead.  

For the majority of firms and businesses, your website is the first place clients, colleagues, and prospects will interact with your brand. Conducting a quick tune-up can go a long way toward keeping it relevant, engaging, and performing at its best. 

Whether you’ve had your site for two years or 10, chances are there’s room for improvement. Technology evolves quickly, user expectations rise, and what worked flawlessly a year ago may now feel outdated. By taking a few intentional steps, you can make sure your site is updated, effectively represents your company and is running smoothly. 

#1: Peek Under the Hood 

A lot happens behind the scenes that site visitors can’t see, including complicated code, hosting, plugins, and other critical elements that can be easy to overlook—at least until a problem arises.  

But as technology advances and web standards evolve, routine maintenance is essential to ensure your site runs efficiently. 

A good place to start? Check how long your website takes to load, which should be almost  instantaneously considering the standard today is 0-2 seconds.  

Anything longer and the user experience suffers. Visitors are more likely to leave the site immediately, which increases the bounce rate and negatively impacts SEO. If you’re experiencing a slow load time, check for large files, outdated plugins, or clunky features that could be slowing things down. 

Don’t forget to review your mobile responsiveness as well. With more than 60% of website traffic coming from mobile devices, your site must look and function seamlessly on screens of all sizes. In 2026 and beyond, having a website that operates effectively on mobile is non-negotiable. 

Speaking of multiple screen sizes, make sure your images are optimized for all devices and screen sizes as well. All visual elements should be crystal clear on your website, no matter what size they’re being viewed at. 

#2: Check-In on the User Experience 

If your site’s performance is up to speed and everything’s running smoothly, focus next on the user experience and general feel of the site (especially for new visitors). 

Here’s a quick exercise you can do: Ask a friend or family member who’s never viewed your website before to provide some quick feedback. 

Give them a few seconds to check out the homepage and share their first impression. Did they know immediately what you do? Who you serve? Where you’re located? If not, that’s a good indication your homepage (the most-viewed area of your website) could use a refresh. 

Ask them to continue navigating through your site, as if they were a prospect learning about you for the first time. Did they find your offerings to be clear enough, or were they confused about what you do? Did they have trouble finding important info?  

As simple as it is, your viewers shouldn’t have to search high and low for critical information like your phone number, onboarding process, services, or fees (if applicable). 

Approaching your website with “fresh eyes” can reveal blind spots that develop over time. If your leads aren’t where you want them to be, go back to basics. Start with your main navigation to make sure it clearly communicates what you do and includes a straightforward call-to-action button. 

Sometimes, in the name of creativity, we sacrifice clarity and simplicity. Make sure your site is guiding visitors toward a desired action (such as scheduling a meeting). That might mean simplifying your calls to action, reworking the language to feel more inviting, or even testing a few variations to see what resonates best. 

#3: Review for Accuracy 

If your business felt like it was moving a mile a minute in 2025, odds are you experienced some operational or team changes.  

Read through the content on your website to confirm it still accurately reflects your team and offerings. If you’ve lost or added team members in the past year, now’s the time to update the website. 

The same goes for your services, offerings, pricing, process—you name it. Your website is often your first impression; make sure it’s an accurate portrayal of who you are and what you do. 

#4: Create an Interconnected Online Presence 

Your website doesn’t exist in isolation. Think of it as a hub that links people to and from multiple platforms. Take stock of where else you might be showing up online, including:  

• Social media 
• Podcast appearances 
• YouTube
• Media appearances
• Guest articles

Where possible, tie these touchpoints together. Add links to your social profiles on your website so visitors can easily follow and engage with you elsewhere. Highlight media features or podcast appearances directly on your site to build authority. And just as importantly, make sure all those external platforms link back to your website as well. Every digital road should lead back home. 

Is Your Website Ready for 2026? 

Your website is a living, breathing part of your operations that’s meant to evolve overtime, especially as technology advances and your business grows. Invest a little time now, before the new year begins, to make sure your website is in the best shape it can be for months ahead. 

Could your website use a little end-of-year TLC? Our team is here to help. Reach out now to schedule your free web consultation today. 

The post How to Refresh Your Website for 2026 appeared first on Tinyfrog Technologies.

Hi, my name is Elise and I’m a Web Strategist here at TinyFrog and today I want to talk about some elements that can help you have a successful website project.

So, you’re ready to get started on that new website, whether it’s your first website or a redesign of an existing one. The project is always really fun and exciting, but there’s a few things that you should have in place before you choose a web partner or dive head first into the project,

The first thing you want to ensure is that you have all of your branding in place. Yes, a web designer can help you with your colors, your fonts and your images, but you should still have a pretty clear idea of your overall brand identity as a company. Are you casual and fun or more professional and sophisticated?

Having this in mind as you go into a web design project is really helpful and makes things a lot more efficient. To help you decide what route you want to go with your design, look at some other websites both in and outside of your industry and make note of the items that you really like and any items that you would prefer to avoid on your own website. This is going to give your team and your design team a really nice foundation as you dive into the design elements of your new site.

The next thing you want is to understand the purpose and functionality of your website. For example, if you sell products you need to set your website up as an e-commerce platform or maybe you have a lot of educational resources and you need to set up some functionality to share a lot of articles or blogs, podcasts or videos. Having an idea of the functionality that you need to implement on your website is really important because you want to make sure that you’re choosing a team with the capabilities to actually implement this functionality for you.

You should also gather any specific internal content or assets that you need to include on your website. So, make sure that you have the logo ready to go, that your team has their head shots and their bios in place, and any other specific or personal imagery that you may need to include such as images of your products or your company building or images of the work that you’ve done in the past. All of that is also really helpful for design team since they can have it all ready to go and work around what you need to include, rather than waiting to add that content and potentially delaying the process.

You also want to make sure that you have your internal team in place. There is such a thing is too many cooks in the kitchen when it comes to a website project and so choose two to three key decision makers who will be involved throughout the process and be the key point person between your team and the design team. This makes it a lot easier so you’re not dealing with competing schedules or differing opinions on the design or the layout of the website, which can help things move forward a lot easier.

As you look for a web partner, you should be assessing the experience that they have, the people that are on their team, and whether or not there’s any specialties that they bring to the table that could be helpful for your project.

Not every web partner is the same and so you want to make sure that you’re choosing someone that has the strategic background, the design background, and the development skills that you need in order to create a successful website. If you’re ready to get started and you’re curious about our team, we’re happy to have a call with you and talk through your next website project.

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Hello, this is Mikel Bruce with TinyFrog Technologies. I want to talk a little bit about conversion objectives, or what are your conversion objectives?

What does that mean? What are conversion objectives? So, when someone lands on your website you want them to do something, you don’t want them just to come to your website and leave.

Obviously, you want them to engage, you want them to take some kind of action and the calls to action on your website will be tied to those actions that you’re wanting them to take.

So, most websites have multiple conversion objectives. So for example, let’s say you have an e-commerce website. The ideal or the primary conversion objective is to have them purchase something. You want them to go through the shopping cart process and purchase whatever services and/or products that you’re selling.

But most websites are not e-commerce websites. But there still are some primary conversion objectives. So, probably the most important one for most companies that have a sales or marketing website or an informational website, is to have the visitor contact them. So, to have them reach out to you, that would be really good conversion – because if someone comes to your website, it’s not a lead until that visitor converts to an actual lead, which means they contact you with their contact information. There are multiple tactics or ways for them to to contact you through your website.

The first is for them to call you, which is obviously a really good one. So, when you have your phone number on your website, if an ideal scenario is for a potential client or website visitor to call, you want to have your phone number in a very prominent area. Typically on the very top right of the top right corner of every single page, you want to have the little phone icon there and make sure when you’re looking at the website in a mobile version that if it scales down, they can just click it to call because it’s obviously frustrating if someone’s on a smaller device and they have to type that in, most people won’t do that. So, make sure you have a click-to-call icon for a mobile version of your website.

Second one is for the have them fill out a form which is another great way to get a visitor to convert to a lead. So, you want to make sure you have really good forms on your website, calls to action that drive people to those forms, and then make sure you don’t have too many fields so people will fill them out. Again, the most important fields are name, email, phone number and just comments and maybe a company name. If you have 15 fields, people probably won’t fill them out.

And make sure they’re required, the name, the email, and the phone number are required because you don’t want to get someone filling out a form and not having their name or email, so you want to make sure those are required fields.

Another objective when someone lands on your website to contact you is through a live chat. If you have live chat that can be a really good conversion strategy to get people to contact you.

Another real common area is to get people to sign up your newsletter. We definitely recommend if you’re sending out regular newsletters, monthly or quarterly or weekly, do you have an area where people can sign up for your newsletter? That’s actually a conversion objective because if someone signs up for your newsletter and you were to attain their name and email, that would be a conversion.

So, we definitely recommend having an area on your website that we call an email opt-in section, and we recommend incentivizing people to sign up by giving them some kind of lead magnet or ebook or a white paper. You want to make sure that area is probably on every single page of your website and it’s fairly prominent, and it’s actually really easy to use. Most of those email opt-in forms will connect to your email service provider like MailChimp or Constant Contact. You can connect that so once they fill out the form, the email will automatically be deposited into your database through that email service provider.

Make sure your website is up-to-date, make sure it’s relevant, make sure it’s interesting, and make sure it’s high-quality design because all of those things tie heavily into your overall user experience and conversion objectives. Thank you!

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Hi, my name is Elise I am a web strategist at TinyFrog Technologies, and I want to talk about a tool that we use called a wireframe.

If you’ve been through a redesign process before or if you’ve done some research already, you might have heard of a wireframe. But it is a little bit of an industry specialty, so I want to talk about what it is and why it’s really important to implement as you go through a website project.

The best analogy for a wireframe is a blueprint. So, if you imagine you’re going to be building a new home, you’re not going to just sit down and say “Hey I want three bedrooms and two bathrooms. Go build me a house.” You likely won’t be happy with the result and you’ll notice a lot of nitty-gritty details that weren’t hashed out that end up being improperly represented in the design of your new house.

And we want to do the same as we go through a website.

And so what we do is we start with a wireframe, or a blueprint, to lay out the pages that exist and the actual structure and process and content of those pages. And so before we get into any of the designs or start building out the website itself, we’re going to sit down with your team and discuss the purpose of the website, the goals of the website visitors, and the goals of your team with this new website so that we can create and deliver a foundation for the rest of your website project that’s in line with those goals.

There’s two benefits to starting with a wireframe when you’re going through this process. The first is that it’s giving you an opportunity to provide feedback to the design team and to the development team before you actually get into the creation of your website, so you can make sure that you’re happy with the results and that we’re going down the right path with the style and the structure of the website before you’re locked into a design.

The other side of things is what it allows our design team to do. Our designers, rather than having to conceptualize the structures or the layouts or the styles of things, have a foundation to work from so that they can instead focus on their expertise, which is colors, fonts, images, styling, all of the things that are going to lay on top of that wireframe and come to life to create a brand new website for you and your company.

If you’re ready to get that process started, we’re happy to walk you through the wireframe strategy. Feel free to reach out to us and we can get started soon!

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Hi, my name is Elise and I’m a web strategist with TinyFrog Technologies and I’d like to talk a little bit about who your target audience is and how that impacts your website.

When we’re working with a new client, one of our primary focuses in the early stages of the project is defining the users of the website. We actually like to say that the website’s not for us, it’s not for you, it’s for the visitors and so we want to understand who those visitors are and what their primary goals are as they navigate your website.

In order to do this we define what we call ‘visitor profiles’. This is similar to a marketing persona, if you’re familiar with that, but it’s a little less specific. We’re not getting into the name or the age of a one single person, we’re looking more at the groups within your target audience and how they can be defined by similar goals, experiences, and situations.

And so there’s four key components to a visitor profile that I want to define with you here. The first is understanding the situation that’s actually leading somebody to your website. Did they meet you at a conference? Did they hear about you from a friend? Or maybe they just did some Google searching and came across one of your pages online and they’re clicking in to learn more about you.

Depending on which circumstance led them to you, they’re probably going to have different levels of of understanding about what you offer. If they did speak with you at a conference or chatted about you with a friend, they might have a little bit more understanding of your services, your experience compared with someone who’s just finding you on Google for the first time. So take that into consideration as you lay out the content and the style of your web pages. Make sure that the details you’re sharing align with the understanding that somebody has as they come into the website.

The second component relates to the goals that they have. So, what brought them to you in the first place? What are they trying to accomplish? What is going to be beneficial for them to understand from your side of things in order for them to accomplish their goals? if you’re able to address their most top goals on your website through your content, you’re going to show them that you’re the right fit to help them achieve those goals.

Similarly, is understanding their number one questions and so what are they hoping to get answered as they navigate your website and read more about your company. These might also be the questions they have about the overall situation. Are they trying to figure out what experience you have or how large your team is? Are they interested in knowing what services you offer? Or just making sure that you’re the right fit to help them and maybe they have some questions around the situation that they’re going through that they’re hoping you can answer for them.

The fourth and often overlooked component of a visitor profile is the challenges and pain points that someone’s going through. These are the concerns that are top of mind for them that could potentially get in the way of them wanting to engage with you. Examples of this could be their budget or their timeline. Maybe they’re looking for a cheap option or a fast option and you might not be the right fit for that and so it’s important for you to address that on your website.

Other things could be more emotional. Maybe they’re stressed or overwhelmed or just worried about the situation that they’re going through and they need some support to get through that and they want to make sure that you recognize those emotions and can guide them through it.

All of these components together create a visitor profile. Examples of a visitor profile could be a young couple who’s looking to start a family or someone who’s getting ready to retire and needs to navigate that transition. You can also have visitor profiles outside of your actual clients. Maybe you use your website to attract new employees or you’re looking for partners or investors in your company. All of those are different visitor profiles because they have different goals, objectives, and questions as they’re navigating this process.

And so you might only have one key profile or maybe you have four. No matter how many there are, it’s really important that you define them before you start working on your website so that you can tailor your website to those visitors. If you have any questions or you want to work through the process together feel free to reach out to us!

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It feels like only yesterday the thought of incorporating AI into your day-to-day operations felt futuristic. But as access to AI-driven platforms like ChatGPT or Claude continues to broaden, more opportunities arise for business owners.

If you’re focused on growth, you already understand the importance of digital marketing and may be spending lots of time, energy, and money to create and share high-quality content.

Now that AI is more prevalent than ever, some of those marketing-related tasks can potentially be offloaded, saving you valuable time and resources.

But if you’ve ever played around in an AI platform, you probably know it’s not a perfect solution. In fact, it takes quite a bit of prompting, editing, and revising to produce content that feels suitable enough to share. Once you get the hang of it, however, AI can help your firm produce a large amount of content in a fraction of the time it traditionally takes to write.

If you’re interested in using AI to create content for your firm, here are a few dos and don’ts to help get the ball rolling and find a platform that can help you create quality content that attracts your target audience quickly and efficiently.

5 Ways AI Can Support Your Writing Process

Let’s start with what AI does well when it comes to creating high-quality content for business owners.

#1: Brainstorming Ideas

Staring at a blank screen? AI can help you get past the hurdle of getting started by generating topics relevant to your target audience. While you’ll still want to refine and personalize the results, AI can help jumpstart the creative process or even expand on a broad topic or idea you already have, such as content ideas for your blog, videos, webinars, and social media posts.

#2: Researching Topics

AI is great at breaking down complex topics into more digestible summaries or bulleted lists. This can be especially useful when your audience has less technical knowledge of the topic you’re writing about. Say you’re a financial advisor trying to explain how a Roth conversion works to a first-time investor. AI can help you translate confusing jargon into plain English.

#3: Writing a First Draft

AI can draft a rough version of a blog post, web page, or social media caption in seconds. It won’t be perfect, but it gives you something to work with—which is often half the battle. To get the most out of your first draft, try providing as much specific instruction in the prompt as you can. Create a rough outline, share previous content you’ve written, and explain your services and target audience.

#4: Rewriting for Tone or Clarity

If you have content that feels too stiff, overly technical, or just doesn’t sound like you, AI can help adjust the tone and phrasing. For example, you can ask to make a section sound more conversational, cut out jargon, or rewrite in a style that more closely follows your brand’s voice.

#5: Repurposing Existing Content

From what we’ve seen so far, AI is especially effective at turning your existing content into other types of content. AI can, for instance, help you break down and repackage a blog post into new formats, such as a few LinkedIn posts, email preview, or video script.

When AI Might Fall Short of Your Content Needs

While AI can make the writing process faster and smoother, there are still a few places where it tends to miss the mark.

Providing Statistics

AI is notoriously bad at providing statistics and specific data points. Often, it will pull numbers out of context, misrepresent data, or even make up statistics to support its point. If you’re looking for specific data, stick to a reputable source from the search engine.

Writing Personal Content

AI can mimic tone, but it can’t replicate personal insight. If you have a personal story to share or a funny anecdote, why not share it in your own voice? As much time and effort as you put into training AI to sound like you, some stories are best left told straight from the source (you!).

Following Strict Compliance Standards

Certain industries, like financial services, are subject to strict regulatory oversight. If you have a compliance team, check with them first before using AI tools to create content. Depending on the subject matter, compliance may not want you to input sensitive data or information into answer engines like ChatGPT.

Addressing Niche Target Audiences

If you serve an audience with highly specific or complex needs, AI may lack the data necessary to craft compelling content that hits their pain points. Similarly, you might have a proprietary onboarding process or service that’s best explained by you, rather than generalized by AI.

Final Tips for Leveraging AI

At the end of the day, it’s important that you always sound like yourself in order to connect with readers and establish a strong brand. To help with this, always give context in your writing prompts. Share samples of your previous writing, describe your audience in detail, and be clear about the tone of voice or style you’re looking to accomplish.

A little upfront direction can go a long way toward generating more usable content, but don’t expect a perfect draft on the first try. Instead, prepare to give feedback, rephrase, experiment with prompts, and revise as needed. The more effort you put into teaching AI and providing feedback, the better your results will be moving forward.

Keep an eye out for the type of phrases or formatting that makes content sound too AI-generated. ChatGPT, for example, uses passive voice often and tends to repeat the same transition phrases like “However,” or “In order to.”

Lastly, use AI to showcase your expertise, not replace your creative thinking or thought leadership entirely. If your goal is to publish thoughtful, credible content that builds trust, you still need your voice and insights to shine through.

The post When to Use AI to Help Create Content appeared first on Tinyfrog Technologies.

Hi, my name is Elise. I’m a web strategist at TinyFrog Technologies and I want to talk about whether or not you should gate your educational content. What does that mean? Let’s talk about it.

So, your website offers you really, really valuable centralized hub for sharing educational content with existing and potential new clients. Whether you write articles, film videos or record podcast episodes, you can use your website to keep everything organized and accessible for people. But should you give everything away for free?

Now, we definitely don’t recommend charging people in order to access your content, but there is another effective way to limit accessibility to more valuable pieces of content that you offer. That’s a tool called an incentive based opt-in, other known as a lead magnet, which is a piece of content that requires somebody to input their contact information in order for them to access the content.

And so this serves as a win-win because the people who access the lead magnet are receiving valuable insights from you and learning more about your expertise and you’re getting in touch with somebody who’s a potential new lead and is clearly interested in the content that you’re sharing.

You’ve probably seen these yourselves whether you realize it or not. They’re often set up as a pop-up which is when a box pops up on your screen often in the middle of scrolling that offers you a discount or access to something exclusive in exchange for your name and either your phone number and/or your email address.

I’ll be the first to admit that these popups are a little annoying as we’re scrolling down websites and while they do have their place, we definitely recommend creating more of a static setup for your lead magnets and including a section on a few of your key pages to share this content.

Now, research shows that an email address is worth about $10 and so what this means is that the content you’re sharing should be perceived in value as about $10 in order for people to be willing to provide their personal information in exchange for it. You shouldn’t set up every single piece of content on your website as a lead magnet. That’s a little bit of an overkill but I definitely recommend choosing two to three pieces of more compelling or intriguing content and gating them on your website.

Now, this should only be done if you’re actually going to do something with the contact information that you’re collecting and the number one thing is if you have an email marketing platform where you send out newsletters or emails. What you can do is set up your lead magnet form to connect with your email platform so that people are automatically added to your list and continue to receive content from you.

If you don’t send emails, you can also set up the form to connect with your CRM and therefore you have a hub of the people that have reached out through your lead magnet and you can in turn reach out to them directly.

And so it’s only valuable if you’re actually going to keep in touch with the people that sign up for your lead magnet. It”s a really great way to engage with potential new clients and we think it’s a great option for presenting different educational content on your website. If you need help with a lead magnet and implementing it onto your website feel free to reach out to us!

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Hello, this is Mikel with TinyFrog Technologies. I want to talk a little bit about WordPress sites and maintenance for WordPress sites and why we feel it’s really important, even critical, to have a team an experienced maintenance team managing the maintenance and the back end updates for your website.

Probably the most important reason is support. If something happens to your website; if a plug-in breaks, if there’s a security breach, if there’s issues with performance and something goes wrong, it can be very difficult and tricky for, you know, someone who is not a web developer, even if someone’s relatively competent within WordPress, to handle those things. And if you don’t have a team ready when that happens, your website could go down, it could have, you know, cause issues with your website and it may take a while to get those fixed if you don’t have a regular maintenance team updating those.

The second reason is just regular updates. There’s updates that come out very frequently in WordPress and many of them are security updates, many of them have to do with just maintaining the functionality. So we recommend having the website updated once a month, and it can’t be just plug-in updates but there’s also theme updates and there’s PHP updates that happen occasionally and those can also be tricky. So getting on a regular maintenance schedule is also very important.

Another reason is performance and speed. WordPress sites, you know, if something happens to a plug-in or something happens to a theme, it’s really important that it’s being monitored and regularly tested for performance because you might not even notice your website’s getting slow or if other issues are impacting the performance. So when we maintain websites, we are regularly monitoring speed and performance along with security as well as another reason to keep WordPress updates happening.

Another one is just being on a, just with a server the site is maintained on can be very helpful. Many traditional servers like GoDaddy and Bluehost are not ideal for maintaining WordPress sites. There are WordPress-specific companies like WP Engine, others as well. So being on a good server and having it maintained on a server that’s specifically configured for WordPress can be very helpful as well. And again, if something goes wrong it’s really good to have a company there backing you up.

And the other thing is just peace of mind. If you’re not having to worry about those updates and if you have a company that’s managing it and doing it regularly, it just takes that ball off your court and it’s a relatively, typically a relatively inexpensive service to have, be under contract for something like that.

So if you have questions about WordPress maintenance, because that is one of our main services, please do contact us. Thank you.

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In the coming days, we will be reaching out via email to discuss the upgrade and to work with your team to determine the best upgrade method for your domains. Our team is committed to making this transition as seamless as possible, and we will work closely with you to schedule the upgrade at a time that minimizes any disruption to your services.

To simplify the upgrade process, our support team is fully prepared to make the necessary DNS changes on your behalf. For clients who prefer to manage the upgrade in-house, we can provide detailed, step-by-step instructions for your IT team to follow, ensuring the upgrade is implemented smoothly.

We look forward to enhancing your website’s performance and security with this state-of-the-art solution.

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