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PRESS RELEASE
November 12, 2022
Contact: Heather Royston, [email protected]
FOR IMMEDIATE RELEASE
TLCA Establishes Unique Scholarship in Memory of Longtime Member Lash Lacoste
The Toyota Land Cruiser Association (TLCA), the international club of Toyota 4×4 vehicle enthusiasts, has established a unique scholarship for young people in honor of longtime member Lash Lacoste, who passed away in April 2022 after long battle with Multiple Myeloma. Mr. Lacoste was a well-known part of the TLCA community and also served on the board of local TLCA chapter CottonLand Cruisers in Mississippi. The scholarship was the idea of an anonymous CottonLand Cruiser member who has contributed significantly to the establishment of the fund.
The new scholarship is unique in that it’s been designed for students who exhibit the human qualities which Mr. Lacoste was known for during his life rather than being primarily based on school grades or test scores. “Lash was a B student in college, but he made lifelong friends wherever he went. Scholarships aren’t usually made available to students like Lash, but we think it will be great to honor his memory by giving it to someone who exhibits the qualities he was so well known for,” said Amanda Lacoste, his wife. “Lash was always smiling, always positive. People have said if you met him, you instantly knew him, and he was instantly a friend.”
When Mr. Lacoste passed in April, the outpouring of love for him was overwhelming. The hastag #LiveLikeLash began trending on Facebook, and the scholarship was named after this: the Live Like Lash scholarship fund. Donations have already reached $40 thousand and continue to grow through the donations of TLCA members and chapters.
The qualities that Mr. Lacoste exhibited throughout his life and on which the scholarship will be based are:
- Humility
- Kindness to all
- Positive outlook
- Patience
- Not easily angered
- Smiling and laughing all the time
- Genuinely care for others and be involved in the community
- Do more than asked
- Give more than given
- Think before speaking
- Listen more than talking
- Protect family
- Love fiercely
With those qualities in mind, TLCA will award at least one scholarship annually to benefit young people who are associated with the organization through a family member. Children and grandchildren of TLCA members can apply if they are between 15 and 22 years old. The Live Like Lash award can be used towards three educational purposes:
- High School
- College
- Technical School
The winners will be chosen by a committee of TLCA members with input from the family of Mr. Lacoste.
“It’s been amazing to hear the stories of the many people that Lash Lacoste touched and befriended during his lifetime,” said Heather Royston, president of TLCA. “He was a remarkable individual who will be long remembered by those lucky enough to know him personally. This scholarship will honor and perpetuate the memory of his kindness, positivity, and laughter for all of us.”
Mr. Lacoste is survived by his wife of 28 years, Amanda, and their son Jace, 25. They plan to keep Lash’s beloved 1977 FJ40 Toyota Land Cruiser in the family for many years to come.
- To apply for the scholarship, please visit: https://tlca.org/live-like-lash
- To donate to the Live Like Lash fund, please visit: https://tlca.org/live-like-lash-fund
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About TLCA: Founded in California in 1976, today the Toyota Land Cruiser Association brings together Toyota 4WD owners and enthusiasts from around the world. The organization has more than 5,000 members and publishes Toyota Trails, the original, award-winning, all-Toyota 4×4 magazine available to members only. TLCA is renowned for its member 4×4 events in the world’s most interesting off-road locations as well as its support of responsible trail use and keeping trails open for everyone to enjoy.
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320industries
E21 Performance Specialists, Vintage BMW, German and Toyota Repair.
North West Arkansas
(714)-951-6700
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4Plus Products
We are Land Cruiser enthusiasts that make aftermarket Toyota Land Cruiser parts and accessories. All of our products are proudly made in the USA.
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137 S Miami Ave, suite #2
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email: [email protected]
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4 WHEEL TOWING LLC
PO BOX 65085
SALT LAKE CITY, UT 84165
JUANCARLOS DELAROSA
Phone: 385-321-0579
Email: [email protected]
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49 Tire
49 Tire has great prices with the brands you know and trust like Michelin®, BFGoodrich®,Uniroyal®, Bridgestone, Firestone, Cooper, Goodyear, and many more. 49 Tire also has a great selection of specials for oil, lube and filter changes, alignments, rotate and balance, brakes, and many more services backed up with a nationwide warranty. One of our specialties is off-road tires. Chris Tolleson is an avid off-road, expedition and rock-crawling enthusiast. With nearly a decade of experience in the sport, his expertise will ensure that you too will be outfitted with the best tires for your truck or SUV. 49 Tire has the all new BF Goodrich All Terrain KO2 and the Pro Comp Xtreme MT2.
Chris Tolleson
1186 Highway 49 South
Richland, MS 39218
601-932-6636
[email protected]
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4RunnerMods.com is a Toyota 4Runner Parts, Mods, and Accessories shop located in Northern California just a couple hours from the historic Rubicon Trail off Highway 50. Our shop specializes in a wide variety of late model Toyota 4Runner modifications, parts, and accessories. Whether you have a 1st Gen, 2nd Gen, 3rd Gen, 4th Gen, 5th Gen or 6th Gen 4Runner you can count on 4RunnerMods.com for all your one stop shop 4Runner needs. We have over two decades of wheeling and wrenching experience that you can depend on for knowledgeable customer service.
Konrad Chojnowski
916-805-6432
WEB: https://www.4runnermods.com/
IG: https://www.instagram.com/4runnermods
Email: [email protected]
Toyota 4Runner Mods & Accessories
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Atlanta Custom Creations
Where Do You Want To Take Your Truck?
In addition to being passionate about our work, we’re also pretty passionate about the brand we work on – believing that Toyota and Lexus make the most rugged, dependable vehicles on the planet.
Discounts for TLCA members always!
4330 Commerce Circle SW
Atlanta, Georgia 30336
Jennifer Dugan
(404) 699-9666
www.accgarage.com
[email protected]
Hours: Tues – Sat 9am-5pm
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Ace Overland
Based in Tupelo, MS, we’ve been providing Toyota and off-road enthusiasts with authentic, hand crafted apparel and accessories since 2017. We are happy to share our passion for design and Toyota craftsmanship all in one place.
Sam Jacobs
911 Sycamore St.
Tupelo, MS 38801
Phone: 901-351-5998
Website: www.aceoverland.com
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Air Down Gear Up
At Air Down Gear Up, we are passionate about car storage. Let us wow you with our simple and refined systems that will enhance all your car experiences from week-long mountaineering trips to Sunday grocery store runs.
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Suite H8
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Website: www.airdowngearup.com
Email: [email protected]
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AJ’s Yotas
We specialize in comprehensive care for Toyota Land Cruiser vehicles, offering everything from routine maintenance (oil changes, fluid checks, brakes, tires) to more complex repairs and performance upgrades.
Alvaro Llano
2301 W Whitestone Blvd B4
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email: [email protected]
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