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TRUDA brings together data from multiple sources – including Product Feeds, Google Merchant Center, Google Ads, Facebook Ads, Google Search Console, and Google Analytics (GA4) – into one unified ecosystem. 

The Starter package is CSS-only for core TRUDA benefits. Aspirant and Hero add Google data, Dashboard, Labels, and Feed Export. Explorer includes everything in Aspirant and Hero, plus Facebook Ads data. Full Experience gives all TRUDA labels, data from all available sources, full Dashboard, and unlimited Feed Exports.

TRUDA Packages Overview

The Full Experience package brings together data from all available sources into one unified ecosystem, with insights mapped at product level.

The Full Experience 

The TRUDA Full Experience package offers the most comprehensive solution for online stores, designed to maximize advertising campaign efficiency and manage product feeds effectively. This package includes all features available on the TRUDA platform, providing access to a wide range of labels and exclusive benefits.

Access to all labels (40+): Projects with the TRUDA Full Experience package have access to all available labels, created by combining various metrics, dimensions, and attributes from multiple sources such as Google Analytics (GA4), Google Ads, Facebook Ads, Product Feed, Google Search Console, and Google Merchant Center. Campaign structures start with a standard configuration tailored to each project. Based on historical data, goals, and set thresholds, project products will receive specific performance labels

TRUDA Full Experience Package

  • Google Premium CSS Partner – includes all the benefits of the Google Premium CSS partnership, where you can receive up to 20% discounts on CPC for Shopping and Performance Max campaigns.

  • Dashboard – provides access to a Dashboard with product reports and groupings, enabling detailed and relevant product analysis using metrics, dimensions, and attributes from your Google Analytics (GA4), Google Ads, Facebook Ads, Product Feed, Google Search Console, and Google Merchant Center accounts.

  • All TRUDA Labels – gives access to all TRUDA labels (40+ labels), created by combining various metrics, dimensions, and attributes from multiple sources such as Google Analytics (GA4), Google Ads, Facebook Ads, Product Feed, Google Search Console, and Google Merchant Center.

  • Product Feed Export – allows exporting your product feed to multiple comparison sites or advertising platforms, such as Google Ads, Facebook Ads, Shopify, TikTok, RTB House, ShopMania, Price, Compari, Criteo, Instagram, Emag, and more.

TRUDA Labels include, but are not limited to:
Revenue Label (GA4) / ROAS Label GAds / Conv Rate Label GAds / Meta Click / Google Clicks / Conv Value Label GAds / Promoted ALL Label – based on (Google & Meta) Clicks / Price Range / Benchmark Label / Hero & Toxic Label / Top Ordered Label / New Products Label / Trend – based on Revenue (GA4) / Trend – based on Google Clicks / Trend – based on Meta Clicks / Trend – based on Item Views (GA4) / Organic Exposure / SEO Cost Optimization / Discount Range / Size Label / Cart Label / Google CTR Label / Google CPC Label / Discount Range / Google Clicks Range / Meta Clicks Range / Unpaid Clicks / Custom Filtered Label, and more…..

The Full Experience

€350 / month

TRUDA CSS
Dashboard with data from:
  • Product Feed  ✔︎
  • Google Merchant Center  ✔︎
  • Google Ads  ✔︎
  • Facebook Ads  ✔︎
  • Google Search Console  ✔︎
  • Google Analytics (GA4)  ✔︎
Up to 100.000 products per project
Product Updates Every 24 Hours
Access for 5 Users
1h / Month Expertise
Unlimited Feed Exports to Google Ads, Facebook Ads, Tik-Tok, Compari, Emag, Criteo, and more…
Unlimited TRUDA Labels available, all ready for export
  • custom_label_o  ✔︎
  • custom_label_1  ✔︎
  • custom_label_2  ✔︎
  • custom_label_3  ✔︎
  • custom_label_4  ✔︎

These packages provide insights from Google Ads, Product Feed, Google Merchant Center, and Facebook Ads.

The Explorer package includes all four sources, including Facebook Ads, and is recommended if you run campaigns on both Google and Facebook, giving you the most comprehensive insights to optimize your campaigns.

The Aspirant and The Hero packages focus on Google Ads, Product Feed, and Google Merchant Center, making them ideal if your advertising is on Google platforms.

The Explorer

€149 / month

TRUDA CSS
Dashboard with data from:
  • Product Feed  ✔︎
  • Google Merchant Center  ✔︎
  • Google Ads  ✔︎
  • Facebook Ads  ✔︎
  • Google Search Console
  • Google Analytics (GA4)
Up to 100.000 products per project
Product Updates Every 24 Hours
Access for 3 Users
1h / Month Expertise
Product Feed Export – 2 Exports for each platform: Google Ads, Facebook Ads, TikTok, Compari, Emag, Criteo, and more...
Over 20 TRUDA Labels are available to choose from, with 2 TRUDA Labels ready for Export
  • custom_label_o
  • custom_label_1
  • custom_label_2
  • custom_label_3  ✔︎
  • custom_label_4  ✔︎

The Hero

€99 / month

TRUDA CSS
Dashboard with data from:
  • Product Feed  ✔︎
  • Google Merchant Center  ✔︎
  • Google Ads  ✔︎
  • Facebook Ads
  • Google Search Console
  • Google Analytics (GA4)
Up to 100.000 products per project
Product Updates Every 24 Hours
Access for 2 Users
30 min / Month Expertise
Product Feed Export – 2 Exports for each platform: Google Ads, Facebook Ads, TikTok, Compari, Emag, Criteo, and more....
Over 10 TRUDA Labels are available to choose from, with 2 TRUDA Labels ready for Export
  • custom_label_o
  • custom_label_1
  • custom_label_2
  • custom_label_3
  • custom_label_4  ✔︎

The Aspirant

€49 / month

TRUDA CSS
Dashboard with data from:
  • Product Feed  ✔︎
  • Google Merchant Center  ✔︎
  • Google Ads  ✔︎
  • Facebook Ads
  • Google Search Console
  • Google Analytics (GA4)
Up to 100.000 products per project
Product Updates Every 24 Hours
Access for 1 user
15 min / Month Expertise
Product Feed Export – 1 Export for each platform: Google Ads, Facebook Ads, TikTok, Compari, Emag, Criteo, and more....
Over 10 TRUDA Labels are available to choose from, with 1 TRUDA Label ready for Export
  • custom_label_o
  • custom_label_1
  • custom_label_2
  • custom_label_3
  • custom_label_4  ✔︎

The Starter – TRUDA CSS – This package gives you the core benefits of TRUDA CSS, helping reduce Google Shopping Ad Costs and Boost product visibility through the Comparison Shopping Service. 

The Starter

€19 / month

TRUDA CSS
E
Up to 100.000 products per project
E
Prioritized showing in Shopping
E
Up to 20% less advertising costs
E
Products shown on shopping.truda.io

  • additional exposure to users interested in your products

  • complementary traffic alongside paid campaigns

  • an additional channel to showcase your offers

  • directing users to the merchant’s online store

E
Support from TRUDA and Google
Q
No Dashboard
Q
No TRUDA Labels
Q
No Feed Exports

The Starter – TRUDA CSS

Why become a TRUDA Premium CSS partner?

The Comparison Shopping Services (CSS) program was introduced by Google following the European Commission’s decision, allowing third-party price comparison service providers to participate in Google Shopping auctions alongside Google’s own service.

By working with a Premium CSS partner like TRUDA, online stores can benefit from an alternative framework for participating in Google Shopping auctions, different from the one offered directly by Google.

TRUDA is a Google Premium CSS Partner, meeting strict standards for quality, infrastructure, and transparency. This ensures secure, compliant, and reliable access to CSS benefits.

How does the CSS program work?
Merchants can work with a Google-accredited third-party provider like TRUDA, giving alternative access to Google Shopping auctions without changing campaign settings or bidding.

Benefits of partnering with TRUDA:

  • More efficient use of your budget

  • Ability to join multiple auctions with the same budget

  • Higher potential product visibility

  • Extra exposure within Google Shopping

In practice:
CSS directs your Shopping budget fully to auctions, which can increase impressions, maintain a consistent presence in results, and attract more interested users. Effects depend on market dynamics.

Additional visibility via shopping.truda.io:
Products listed here gain extra exposure, complementary traffic, a dedicated showcase, and direct users to your online store.

Note: The Starter package is CSS-only and does not include Dashboard access, TRUDA Labels, or Feed Export features, which are only available in higher-tier packages.

TRUDA connects all your data, labels every product with over 40 TRUDA Labels, and generates optimized feeds for Google, Facebook, TikTok, Shopify, Criteo, eMAG, and more – giving you full control, better visibility, and more efficient campaigns.

Frequently Asked Questions

What Access to i need to give?

We will need access to your Google Merchant Center account, Google Analytics, Google Ads, Facebook Ads and other advertising platforms if you have.

Will TRUDA create marketing campaigns?

TRUDA will not create Google Ads / Facebook Ads campaigns, you or your marketing team will still create campaigns.

Will TRUDA delete my data?

TRUDA is only adding on top your data labels and groups your data in a smart way so you can improve your marketing campaigns.

What if I do not have a Google Ads account?

TRUDA can still create most of the labels because we are only looking for metrics such as cost, clicks, impressions, CTR and other for each product.

I don't see the labels in my Google Ads account

There are a couple of cases :

  1. Your Google Ads account is not connected to Google Merchant Center. Link your Google Ads account to Merchant center;
  2. Google Merchant center has a delay to send the data instantly to Google Ads account and you should wait a couple of hours;
  3. Your Google Analytics or feed have been unlinked;
  4. You changed the ID’s of the products or in Feed or in Google Analytics account;
  5. Problems regarding TRUDA – you can use our ticket system here
What if i dont have a Google Analytics account?

TRUDA can still create a couple of labels which you can use but we strongly suggest that you create one

What if i dont have a Google Merchant account?

Google Merchant is the platform you need in order to run Google Ads Performance Max Campaigns  so you will eventually need to create one so you can run Google Ads campaigns. You can still export the data as CSV / XML or custom.

How do I create a Google Ads campaign

You just enter your Google Ads account and create a normal Performance Max Campaign. You just simply select the products based on custom labels.

What daily Budget should I have in my campaigns

Budgets and campaign setting are completely up to you. However each month you will have feedback from us regarding the best settings of a Google Ads campaign.

What Labels I should use in Google Ads?

You can use any label which is best suited to your needs. We strongly recommend to use custom_label_0 which contains labels regarding revenue. The values are : “high revenue” / “average revenue” and “no revenue”.