If you’ve entered the Search Awards before, or you’re thinking about entering this year, and the entry form is already causing stress or confusion, this webinar is for you.

The secret to maximising your score isn’t guesswork. It’s understanding exactly how judges assess entries, what they expect to see in each section, and how to present your work in a way that clearly earns marks.

Join a panel of seasoned Search Awards judges as they show you how to maximise your scoring potential, section by section.

What This Webinar Covers

Our expert panel will walk you through the Search Awards entry form from start to finish, explaining:

• What judges are really looking for in each section
• How different sections link together to tell a clear, compelling story
• The definitive dos and don’ts that can make or break an entry
• Common mistakes that frustrate judges, and how to avoid them

This is practical, judge-led guidance designed to help your entry stand out for the right reasons.

What You’ll Learn

• How judges score each section of the entry form
• How to structure your answers to clearly meet the criteria
• How to present data, results, and budget information effectively
• What supporting documentation to include, and the best format to use
• Where word count really matters (and where it doesn’t)
• Real-world examples of entries that impressed judges and went on to win
• Live expert Q&A: ask the questions that matter to your entry

When and Where

Thursday 23 April at 11.00 am BST

Meet Your Experts

David Edmundson-Bird

David is Principal Lecturer in Digital Marketing and Faculty Lead for AI at Manchester Metropolitan University Business School. He leads the faculty team responsible for developing policy and good practice embedding the use of AI in teaching, assessment, research and business engagement. He is co-author of 7th edition (and soon to be 8th edition) of Digital Business & E-commerce Management with Dave Chaffey and Tanya Hemphill. David set up the UK’s first part-time MSc in Digital Marketing in 2007 for MMU, as well as their first full-time MSc Digital Marketing Comms in 2016. He also led the creation of Man Met’s Digital Marketing Degree Apprenticeship, now in its 5th cohort. He runs several courses at Manchester Met, including units on SEO, E-Commerce, Value Proposition Design, and Digital Strategy. He works with the Centre for Enterprise, providing training, coaching, and mentoring in strategic marketing, digital marketing practice, and e-commerce development themes for SMEs. He sits on the Board at FutureEverything, a global digital arts business. David is Don’t Panic’s Head of Standards and has been judging Digital Marketing and Search Awards for over 10 years.

Dawn Anderson

Dawn Anderson lectures on search and digital marketing strategy at Manchester Metropolitan University, is an international conference speaker (UK, US, AUS, IT), a trainer, and runs a digital marketing and international SEO consultancy agency, Bertey based in Manchester, UK. Dawn has spoken at some of the leading UK and global search marketing conferences, including Pubcon (Las Vegas and Florida), SASCON (Manchester, UK), European Search Conference (Liverpool, UK), and State of Search (Dallas, US). Dawn also contributes to leading search marketing industry publications such as Search Engine Land, Search Engine Journal, The SEMPost, State of Digital and Smart Insights. She is a Northern Digital, UK, EU and US Search Awards Judge.

Jim Banks

Jim has over 18 years of digital advertising experience. Since then he’s spent in excess of £220 million buying traffic for over 1000 companies. Jim is a keynote speaker invited to speak at industry events around the world, including Pubcon, Retail Global, Marketing Festival, Friends Of Search, Hitpath Masters Conference, a4uexpo, SES, SMX and Affiliate Summit. Jim has been a regular fixture on the judging panel at the UK, European, MENA and US Search awards for over 10 years. Never one to shy away from giving an opinion or pulling punches, Jim enjoys critiquing entries at the Awards and seeing what the search community thinks is worthy of winning.

Neville Hobson

Neville Hobson is a communication professional, consultant, and podcaster with extensive experience in digital marketing and social media strategies. Over three decades in corporate communication, he has been a prominent figure in how emerging technologies, and social media, shape business, communication, and marketing practices. Neville co-founded the popular business podcast For Immediate Release (FIR) in 2005, offering insights and opinions on public relations, social media, and digital communication to a global audience. He is a frequent speaker at client events where he discusses the intersection of technology, communication, and business, and future trends. As a long-serving judge for multiple Search Awards, he brings a seasoned perspective to evaluating digital communication excellence.

Together, they’ve reviewed hundreds of entries and know exactly what separates good submissions from award-winning ones.

Who Should Watch

• Agency owners and team leaders
• PPC, SEO, and content teams
• Content writers and award compilers
• Anyone responsible for entering (or improving) Search Awards submissions

Why Watch

• Gain clear insight into how to maximise your score against the judging criteria
• Learn directly from the judges who review and score your entries
• Avoid costly mistakes that reduce your chances of winning
• Submit stronger, clearer, more compelling award entries

Best of all, it’s free expert advice to support your entire Search Awards journey.

Register for The Definitive Guide to Entering the Search Awards FREE WEBINAR here.

We see search trends every year, but 2026 feels very different. That’s because search has changed more in the past 18 months than in the previous 10 years combined.

2025 was the year brands felt the shift.

2026 is the year brands must act.

How?

Influence Over Position

AI Overviews and conversational search tools now resolve questions without a click. The brands that win aren’t the ones sitting on top—they’re the ones shaping the answer. Influence is measured by how often AI systems cite, reference, or learn from your content. Even without traffic, brands that appear consistently in AI-generated responses build authority and are more likely to be recalled later in the buyer journey.

Entity Authority You Can’t Fake

Keywords still matter, but only when they support a credible, well-defined entity. You can copy a competitor’s keywords. You can’t copy their reputation. AI evaluates brands by expertise, consistency, and real-world proof. Reviews, third-party citations, author credentials, structured data, and topical depth all work together to answer one question: Is this brand actually an expert?

Extractable Content

AI doesn’t scan pages for prose, it extracts clean, labeled information it can reuse with confidence.

• Headers
• Bullet points
• Tables
• Q&A-style formatting

These aren’t just good UX anymore; they’re table stakes for AI visibility. If your content already looks like an answer, AI doesn’t have to guess, and that’s when you get mentioned.

Automation With A Strategy Behind It

On the paid media side, campaigns like Performance Max and Search with AI Max are redefining how ads appear, sometimes directly inside AI Overviews. Automation drives efficiency, but it only works when fed the right signals. Landing page clarity, first-party data, value-based conversions, and entity definition now determine whether automation scales profitably or wastes spend. However, while AI runs the engine, human strategy should be in the driver’s seat.

SEO and PPC Working Together is a Must

Google no longer evaluates channels in isolation, it evaluates brand entities. The same content, structure, and data signals power both organic and paid visibility. When your SEO and PPC are aligned, AI gains confidence in your brand. When they aren’t, performance becomes unpredictable. That’s why integrated marketing is a must.

At OuterBox, we see this shift clearly: search success isn’t about gaming systems—it’s about earning AI trust with an integrated strategy. Brands that adapt now won’t just keep up. They’ll shape the answers that everyone else competes to appear in.

Connect With OuterBox

• Homepage: https://www.outerboxdesign.com/
• LinkedIn: https://www.linkedin.com/company/outerbox/

We’re thrilled to share that OuterBox has been named Best Large Integrated Search Agency at the 2025 U.S. Search Awards—one of the most respected honors in digital marketing.

These awards celebrate the agencies and teams redefining what’s possible in search. 

To be recognized among the best is an incredible benchmark for our organization. The judges commended OuterBox for “exemplifying transformation over disruption,” highlighting how our 2024 merger with TopSpot created one of the nation’s largest independent performance marketing agencies—built for growth, grounded in collaboration, and driven by results.

A Year of Transformation and Growth

This win comes on the heels of bold change and shared purpose. The merger brought together two veteran agencies with 20+ years of marketing expertise and the same goal: to deliver integrated digital marketing that fuels real business growth.

Now, our 250+ U.S.-based experts serve more than 1,000 clients nationwide, delivering a full suite of services—from SEO and paid media to CRO/UX, web design and development, email marketing, and analytics.

Visiting one of our industrial clients at their facility in Chicago.

Unlike most mergers, this one wasn’t just about scale—it was about possibilities. We didn’t just combine operations; we built a culture rooted in alignment, trust, and purpose. Through open communication, cross-team collaboration, and continuous learning, we came together as one team focused on one thing: growth. 

It’s the relentless pursuit of what’s next for us as an agency and what’s next for our client partners.

Innovation That Drives Results

Innovation isn’t a buzzword here—it’s our backbone. The U.S. Search Awards recognized how we turn technology into a real client advantage.

With LOOP Analytics, our proprietary platform connecting marketing performance directly to lead quality, and OBx Chat, our AI-powered internal research and content tool, we help both our team and our clients make smarter, faster, and data-driven decisions.

At OuterBox, we don’t just keep up with the evolution of marketing—we help lead it. Because when we stay ahead, our clients do too.

Our team on the floor at FABTECH, visiting clients.

A Recognition of Teamwork and Vision

Entering the U.S. Search Awards gave us the opportunity to reflect on just how far we’ve come since the merger. The application was a celebration of our team’s resilience, creativity, and collaboration through a time of transformation. Winning this award validates what we’ve built together and that when we invest in each other, success follows.

“This award is great recognition of our teammates’ efforts,” said Jeff Allen, CEO of OuterBox. “We believe every business in America deserves the best integrated marketing work—and this award reflects the dedication of our people who make that possible every day.”

Winning Best Large Integrated Search Agency is more than a trophy—it’s a reflection of our incredible team and the trust our clients place in us to help them grow in a constantly changing digital landscape.

We’re beyond grateful to the U.S. Search Awards for this recognition, to our clients for their continued partnership and trust, and to every OuterBox team member (known as Boxers). This team exemplifies our belief that growth is oxygen.

This win is proof that when strong teams come together, they can create something extraordinary—and we’re just getting started.

We are proud to share that Workshop Digital has been named Best Small PPC Agency 2025 at the prestigious US Search Awards. This honor recognizes not only the impact of our paid media campaigns but also the people and processes that make Workshop Digital unique.

Beyond the trophy, this recognition affirms an approach we’ve been honing for a decade: human-centered, data-driven PPC backed by transparent reporting and experimentation.

We also want to recognize the Don’t Panic team for a smooth, clear, and supportive process, from entry guidance to finalists’ comms and the winners’ announcement.

About Workshop Digital

Founded in 2015 and located in Richmond, Virginia, Workshop Digital is a digital marketing agency specializing in paid media, SEO, and Analytics strategies that help businesses grow.

Our philosophy is simple: combine data-driven decision making with a human-first approach. Every campaign we build is rooted in measurable impact but customized to the goals, challenges, and people behind the brand.

We are proud to work with clients across industries, from healthcare and manufacturing to B2B and ecommerce. Our small size allows us to remain agile, innovative, and deeply collaborative… qualities that helped us stand out in this year’s awards.

The Digital Marketing Work That Won

This award recognizes consistent excellence across our paid media portfolio, which we are excited to share. Here are a few highlights from our past year:

• Results consistency: In the first half of 2025, 99% of Paid Media client KPIs were on track, driven by smarter testing, creative iteration, and tighter feedback loops between media, CRO, and analytics.
• Breadth of excellence: In addition to the agency win, Workshop Digital was named finalists in five categories across PPC and SEO, underscoring impact in data use, vertical expertise, and budget stewardship: Best Use of Data (PPC); Best Use of Search – Finance (PPC); Best Use of Search – B2B (PPC); Best Low Budget Campaign (PPC); and Best Local Campaign (SEO). 

What ties our work together is a commitment to strategic partnership. We build measurement frameworks aligned to business outcomes, ensure clean pipelines from ad click to revenue, and maintain shared visibility so stakeholders can make fast, confident decisions. When the landscape shifts—privacy changes, platform betas, auctions—we adapt the plan, not the goal.

“It is a special honor to receive the “Best Small PPC Agency” US Search Award in our 10th year of business. While Workshop is more than a PPC Agency, our Paid Media team has consistently delivered best-in-class results. Additionally, the team has continued to adapt to the evolving paid media ecosystem, incorporating paid social, landing page testing, and programmatic offerings over the past decade. I’m very proud of this team, and of this company, for the passion they bring to the digital marketing space every single day.”
 — Brian Forrester, Co-Founder & CEO

What’s Next for Workshop Digital

As we look to 2026, we’re doubling down on human-centered performance… connecting creative and media more tightly, scaling experimentation responsibly, and continuing to build an agency where people and partnerships thrive.

Interested in seeing how we drive results for our clients? Contact us today!

We’re excited to share some big news: SearchLab Digital has been named a winner at the 2025 US Search Awards for our work with Jim Burke Ford in Bakersfield, California.

Our team took home the award for Best Local Campaign (SEO), a recognition that means a lot to us as an agency that lives and breathes local search

Winning isn’t just about the trophy (though, let’s be honest, that’s pretty fun). It’s about what the award represents: the power of doing SEO differently.

Instead of chasing vanity metrics, we focused on solving real customer problems, building trust, and turning a dealership’s website into the go-to resource for its community.

About SearchLab Digital

At SearchLab, we’re a local SEO and PPC agency headquartered in Chicago, with additional offices in Texas and Florida. We specialize in helping businesses, especially auto dealerships, law firms, service-based businesses, and multi-location brands, get found in more local searches.

Our team combines deep expertise in SEO, creative content, and data-driven PPC strategies to drive measurable results.

But we’re also known for something less tangible: making search simple.

We believe in cutting through the noise, explaining what actually matters, and helping businesses put their marketing dollars where it counts.

You can learn more about us on our website, or connect with us on LinkedIn and Twitter/X.

The Award-Winning Campaign: Jim Burke Ford

Now, let’s talk about this award-winning campaign.

Bakersfield is one of the most competitive auto markets in California. Jim Burke Ford is a trusted dealership offline, but their online presence didn’t reflect that reputation. With roughly 8,000 monthly site visits, most of which came from generic OEM content, they weren’t ranking for the queries that actually mattered or converting local shoppers into leads.

Our objectives were clear but ambitious:

• Increase site traffic by 25%
• Grow leads by 20%
• Transform the site into the most trusted Ford resource in Bakersfield

What We Did Differently

Customer-First Content
Instead of chasing keyword lists, we dug into the real questions drivers were asking:

• “How do I turn off Ford MyKey without the admin key?”
• “Ford Explorer vs. Hyundai Palisade: what’s the difference?”

By answering these questions with detailed, hyper-local content, we became the voice shoppers trusted.

Google Business Profile Overhaul
We cleaned up the dealership’s GBP, fixed tracking issues, and built out reviews and responses that actually reflected the brand’s voice and care for customers.

Site Experience That Converts
From better CTAs to improved navigation, the site became not just a place to browse, but a resource that guided people to book service, schedule test drives, and reach out directly.

The Results

• Traffic skyrocketed past the 25% goal
• Leads increased well above target
• Jim Burke Ford became visible, trusted, and competitive in one of California’s toughest auto markets

What Winning Means to Us

Entering awards isn’t just about recognition. It’s about taking a step back, reflecting on the work we’ve done, and celebrating the wins with our team

For us, this award validates the approach we take every day: SEO isn’t just about rankings, it’s about solving real problems for real people.

Team Testimonials

“Entering the US Search Awards gave us a chance to shine a light on the kind of work our team does every day, and to have the judges recognize it means the world. This campaign in particular showed what happens when you stop writing for Google and start writing for drivers. That’s what makes this win so extra special.” — Ashley Segura, Director of Marketing at SearchLab Digital

Thank You

We want to thank the US Search Awards team and judges for recognizing our work, and most importantly, our client Jim Burke Ford for trusting us to take a different path.

If you’re curious about how we can help your business stand out in local search, you can learn more about our SEO services or get in touch with us.

Honest Digital is beyond thrilled to have taken home the “Best Large SEO Agency,” “Best Local Campaign – SEO,” and “Best Low Budget Campaign – SEO” awards at the 2025 US Search Awards in NYC. Winning these titles once would have made us proud, but this year marks the second consecutive year that we’ve received the first two! 

There to celebrate, Parker Evensen, our CEO and founder, Jamie Rowe, our Operations Manager, and Lucia Chesworth, our Director of SEO, accepted the awards with pride. As specialists in the automotive SEO field, and a company that was built from the ground up with a people-first mentality, winning “Best Large SEO Agency” for the second year in a row is an especially big deal for us: it proves that honesty, care, and passion can go far, and that putting people first makes all the difference in the world.

In the poignant words of Honest Digital CEO and Founder Parker Evensen: 

We’ve gone from a small team just a few years ago to a 74-person company across 22+ different states, and we’re now competing, and winning, on the biggest stage in search marketing.

Our team has been crushing it lately, which is no easy task considering the industry has changed more in the last 12 months than in the last 5 or 10 years combined. They’ve taken on the AI challenge and nailed it, and I couldn’t be more proud of them.

A Drive for Results: Our Award-Winning Work

At Honest Digital, we’re all-in on automotive. Everything we do revolves around a dedication to filling in the gaps we’ve seen in this field: car dealerships often get poor results from digital marketing and SEO agencies. A thorough understanding of the automotive industry at large, a true dedication to continuous results, and a commitment to going the distance for every client we serve are responsible for our second year as the US Search Awards‘ Best Large SEO Agency.

Because we began six years ago as a small business and have never advertised our services beyond word-of-mouth referrals by existing clients, such growth and victories are especially meaningful for us.

We’ve made it to 17th place on the Financial Times’ 2024 list of Fastest Growing Companies, we’ve been named one of Inc 5000’s Fastest-Growing Companies, and most importantly, we deliver specialized human-run support, consistent work, a deep understanding and passion for the automotive world, and award-winning results.

Connect with Honest Digital

Website / LinkedIn

That’s why we’re absolutely thrilled to share that Cameron Knight, our PPC & CRO Specialist here at (un)Common Logic, was just named Winner of the Emerging Talent Award at the 2025 US Search Awards.

He’s not only won this Values Award internally for three consecutive years—he’s now being celebrated for it on a national stage, and we couldn’t be prouder.

What Makes This Win So Meaningful

Cameron has always embodied the best parts of our agency’s culture: curiosity, humility, impact, and a relentless desire to improve, not just his own skills, but the systems, strategies, and teammates around him.

In just 3.5 years, he’s:

• Grown into a trusted expert for some of our highest-performing PPC & CRO accounts
• Championed automation and AI adoption across the agency (including building custom GPTs!)
• Consistently improved team efficiency, including a 360-hour annual time savings
• Uplifted teammates by leading training, sharing weekly learnings, and living our values daily

This win isn’t just about past performance. It’s about Cameron shaping the future of what digital marketing can be—smarter, faster, more human-centered.

“He’s not just an emerging star—he’s helping shape what comes next for (un)Common Logic.”
 – Barbara Cavness, CEO at (un)Common Logic

A Quick Snapshot of Cameron’s Impact

We could talk all day about Cameron’s contributions, but here are a few standout wins from his portfolio:

• Automotive Client: +87% profit per order through segmentation, media diversification, and CRO
• eCommerce Client: +758% profit growth and +43% CVR improvement in just one quarter
• Luxury Apparel Brand: +1589% revenue and +1449% ROAS through holistic paid media revamp
• B2B Tech Client: +250% increase in leads and -79% CPL through CRO and precise targeting

And on the internal side, he’s led initiatives like:

• Creating a custom code resource library for Shopify tests
• Rolling out new CRO and creative tools across the team
• Expanding our partner programs with Reddit and Shopify
• Helping modernize how we approach landing page design and experimentation

More Than a Marketer. A Multiplier.

What makes Cameron so deserving of this win is how he multiplies the value of everyone around him.

Whether it’s refining strategy, mentoring a new team member, or turning a client’s vision into a high-performing campaign—he does it all with thoughtfulness and drive.

He’s the kind of teammate who:

• Brings solutions, not problems
• Asks the smart questions
• Shares what he learns (often before you even realize you need it)

“He’s the kind of person who raises the bar for the whole team—and does it with zero ego.”
 – Donna Lagow, Director of  Client Operations at (un)Common Logic

Why It Matters (To All of Us)

The Emerging Talent award is designed to spotlight rising leaders in search marketing who are making a real impact, and that couldn’t describe Cameron more.

It’s also a reflection of the kind of culture we’re building at (un)Common Logic: one where growth is shared, innovation is encouraged, and success is measured by the value we create for our clients and each other.

This win belongs to Cameron, absolutely, but we also see it as a celebration of everyone who’s mentored him, collaborated with him, and benefited from his leadership.

To Cameron, thank you for bringing your energy, insight, and whole self to this work every single day. This is your moment, and we’re lucky to be on the ride with you.

Want to learn more about our team or how we can help your business grow smarter?

Website / LinkedIn / Instagram

This significant honor stems from a rigorous and comprehensive judging process. A panel of expert judges meticulously evaluated submissions, assessing strategic campaign objectives, precise target audience alignment, groundbreaking creativity, and flawless execution. Our submission for the coveted Best Integrated Campaign category proudly earned us this distinguished acknowledgment.

Award-Nominated Work for Best Integrated Strategy

Our strategy for the Best Integrated Campaign nomination was rooted in a holistic, full-funnel approach designed to maximize impact across multiple marketing channels, all aimed at targeting a new audience. Recognizing that modern marketing is most effective when platforms work together, we crafted a cohesive strategy that seamlessly integrated SEO, paid media, social media, and email marketing to elevate our brand presence and connect with franchise and multi-location businesses in a space where we previously had no footprint.

The campaign began at the top of the funnel, where we published authoritative blogs, written by our expert team, featuring original insights and supporting videos. These blogs were optimized for search and aligned with Google’s EEAT (Expertise, Authoritativeness, and Trustworthiness) standards, positioning us as credible thought leaders in a new industry space. To amplify their reach, these blogs were promoted across social channels, driving engagement and visibility.

As we moved to the middle of the funnel, we developed lead magnets such as whitepapers, guides, and webinars, designed to engage our target audience and guide them closer to conversion. These assets were promoted through email, social media, and paid media channels, using remarketing strategies to nurture leads. Our email marketing campaigns were particularly crucial, delivering personalized, targeted content that nurtured prospects through each stage of their buyer’s journey.

At the bottom of the funnel, we optimized our service pages, ensuring they were internally linked to relevant blog content and lead magnets, while embedding multimedia to support conversions. Paid media campaigns reinforced the messaging, driving high-quality traffic to key landing pages where we could further engage prospects and convert them into customers. Additionally, email marketing played a pivotal role in delivering timely offers and reminders, ensuring that prospects had every opportunity to take action.

The Results

By aligning all of these channels in a strategic, integrated manner, we achieved a 48% increase in organic traffic. We also gained 138 keyword rankings in Google’s top 10 positions for bottom-funnel high-intent franchise and multi-location keywords.

This strategic alignment not only exceeded our campaign goals but also solidified our position as the go-to experts in the franchise and multi-location space. Our ability to integrate multiple disciplines, from SEO and content creation to paid media, email marketing, and social media, demonstrated the power of a truly collaborative, cross-functional marketing effort that delivered exceptional results.

Partner with an Award-Winning Agency

This campaign exemplifies the power of integrated marketing and the results that come from a well-executed, cross-channel strategy. At Ignite Visibility, we don’t just deliver marketing; we build partnerships that drive measurable success. With over 90+ franchise and multi-location brands and 2,500+ locations in our portfolio, we specialize in both franchise development and consumer marketing, helping businesses grow through data-driven strategies and innovative solutions.

If you’re looking for a marketing partner who can elevate your brand and drive results, let’s connect and make your next campaign a success.

Acadia share their work and awards journey.

This recognition means a great deal to us because it highlights the impact of a campaign designed to help families discover and enjoy active experiences together, even during challenging market conditions.

Why This Matters to Us

When Sky Zone came to us, families were spending more carefully, competition in the trampoline park space was increasing, and search demand for the category was declining. But the need for safe, engaging spaces for kids and families to connect hadn’t changed.

For us, this work was about more than improving online visibility. It was about helping parents find a reliable option for birthdays, memberships, and visits, and ensuring every local park could thrive in its community.

How We Got Here

To meet Sky Zone’s goals, we focused on increasing local visibility, driving high-quality traffic, and making it easier for parents to book parties or purchase memberships online. Our strategy included onsite and offsite localization, long and short form content creation, and most importantly, CRO testing everything. By combining national strategy with local execution, we created an expandable approach that worked across markets while maintaining relevance for each community.

What We Do at Acadia

SEO is one of our core strengths, but our work extends across the full digital landscape. We’re a full-service agency built to connect brands with customers wherever they shop, search, scroll, or stream.

Our capabilities include:

• Search Engine Optimization (SEO) from local optimization to enterprise-scale strategies.
• Paid Media & Retail Media managing campaigns across Amazon, Walmart, Instacart, Target, Kroger, Chewy, and Ulta.
• Content & Creative producing assets that capture attention and drive engagement.
• Organic Social & Influencer Marketing builds authentic connections with audiences.
• Conversion Rate Optimization (CRO) ensures the traffic we generate leads to measurable results.

For brands like Sky Zone, this means creating strategies that can be deployed across dozens or hundreds of locations without losing local relevance.

Our Core Values

Our services are what we do. Our values are who we are.

• Candor — We communicate honestly and transparently to build trust
• Curiosity — We ask questions and explore new approaches to uncover the best solutions
• Community — We care deeply about the people and places our work touches, and we strive to create a positive impact that extends beyond business results
• Can-Do — We approach challenges with creativity, persistence, and a solutions-first mindset

These values guide how we work with every client and are an essential reason why campaigns like this one with Sky Zone succeed.

Looking Ahead

We’re honored to be recognized alongside many notable teams in this year’s US Search Awards. The winners will be announced later this year, and regardless of the outcome, we’re proud of the impact this campaign has had on Sky Zone, its guests, and the communities it serves.Thank you to Sky Zone for their partnership and to our Acadia team for bringing your expertise, creativity, and dedication to every step of the process. To follow our latest news and work, visit our website or connect with us on LinkedIn.

Who We Are

At Tandem Interactive, we’ve always believed in keeping things simple: do great work, be honest with clients, and build strategies that make a real impact. We’re a 24-person team specializing in SEO, PPC, paid social, organic social, and in-house design. With a 96% client retention rate and low staff turnover, our focus has always been on long-term growth for both clients and our team.

Being shortlisted for the US Search Awards gives us a chance to pause and celebrate. It’s recognition that our collaborative, transparent way of working stands out in an industry that’s constantly evolving.

Why the US Search Awards Matter

The US Search Awards aren’t just another trophy on the shelf. They’re a benchmark for excellence in the digital marketing world.

• Credibility with Clients: Being recognized by respected industry judges reassures clients that their agency is not only skilled but also trusted and proven.
• Team Motivation: Shortlisting energizes teams, reminding them that the extra effort, ambition, and innovative ideas are seen and valued beyond client dashboards.
• Talent & Recruitment: Awards help attract skilled professionals who want to be part of an agency doing standout work. They also give existing team members pride in being part of something bigger.
• Industry Visibility: From media mentions to peer recognition, awards put agencies and their campaigns on a bigger stage, sparking conversations and opportunities that may not have happened otherwise.

In short, the US Search Awards elevate everyone: agencies, clients, and the industry itself.

Our Award-Nominated Approach

This year, Tandem is proud to be shortlisted across multiple categories, from agency recognition to campaign excellence. While each nomination highlights different parts of our work, they all reflect a shared belief: that marketing should be thoughtful, transparent, and driven by real results.

• Agency Growth: Over the last year, we scaled new service areas and reclaimed our status as a Google Premier Partner by staying focused on client outcomes.
• Campaign Highlights: Our shortlisted campaigns show how creativity, technical expertise, and strategic execution can thrive even in the most competitive spaces, from healthcare to addiction treatment.

These nominations reflect the dedication of our team and the trust of our clients.

What Being Shortlisted Means

For us, being shortlisted is about more than recognition. It’s a reminder of why we do what we do.

“These nominations validate our belief that success comes from strategy, transparency, and relentless care for our clients’ goals. It’s not just about winning campaigns, it’s about proving that ethical, thoughtful marketing can thrive even in the most competitive industries.”

The acknowledgment fuels our drive to keep improving, gives our clients added confidence, and strengthens our culture by showing our team that their work has industry-wide impact.

Why Agencies Should Enter

For agencies considering whether to enter the US Search Awards, our advice is simple: do it.

The process itself is rewarding. Preparing an entry forces you to step back, evaluate your work, and appreciate the impact your campaigns have had. Whether you win or not, you’ll gain perspective on your agency’s journey and showcase your strengths to a respected panel of judges.

And if you are shortlisted? It’s a celebration for your whole team and a chance to share your story with peers who understand the challenges and victories of working in search.

Final Thoughts

The US Search Awards are more than a competition; they’re a celebration of the innovation, creativity, and integrity driving our industry forward. For Tandem Interactive, being shortlisted reflects not just our campaigns, but who we are as an agency: collaborative, transparent, and committed to meaningful results.

To the US Search Awards team, thank you for giving agencies a platform to share their stories and celebrate their people.

Follow our journey at tandem.buzz and connect with us on LinkedIn, Facebook, and Instagram as we continue to deliver results that matter.