VaynerMedia https://vaynermedia.com/ A contemporary global creative and media agency built to drive business outcomes for our partners. Fri, 20 Mar 2026 14:42:26 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 https://s3.amazonaws.com/vm.com-2017/wp-content/uploads/2020/10/01140627/cropped-VM.png VaynerMedia https://vaynermedia.com/ 32 32 AEO 101: How Social Media Powers AI Discovery for Brands https://vaynermedia.com/aeo-social-media-strategy/ Fri, 20 Mar 2026 14:42:25 +0000 https://vaynermedia.com/?p=8749 SEO took brands decades to figure out. Now there’s a new game, and most brands are starting from zero. AEO, Answer Engine Optimization, is how your brand shows up when people ask AI for answers instead of Googling. If you’re not optimizing for it yet, this is where to start. I spend every day working […]

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]]> 4 Modern Marketing Shifts Every Brand Needs to Survive 2026 https://vaynermedia.com/modern-marketing-shifts-2026/ Fri, 27 Feb 2026 16:39:11 +0000 https://vaynermedia.com/?p=8734 This week, we hosted our inaugural Modern Marketing Leaders Summit, bringing together a group of top marketing leaders across the UK and EMEA.  At the stunning 1 Hotel Mayfair, we spent the day skipping small talk and diving straight into what really matters in 2026 for brand leaders. We kicked things off with a traditional […]

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]]> 4 Lessons on Brand Relevance from Super Sunday 2026 https://vaynermedia.com/super-sunday-2026-brand-lessons/ Wed, 18 Feb 2026 21:59:36 +0000 https://vaynermedia.com/?p=8711 Another year, another Big Game behind us. This time, we saw Seattle take home the trophy, heard a fresh batch of shat jokes (iykyk), and also saw the POV from an entourage of dancers disguised as lush, green foliage. Now, there’s a sentence that wouldn’t have made sense a few weeks ago!  To be expected, […]

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]]> 32 Best Super Bowl Commercials of 2026—Watch Sabrina Carpenter, KATSEYE, and More https://vaynermedia.com/vaynermedia-raisin-bran-teenvogue-trend/ Mon, 09 Feb 2026 17:20:47 +0000 https://vaynermedia.com/?p=8722 In their definitive guide to the Best Super Bowl Commercials of 2026, Teen Vogue highlighted VaynerMedia’s campaign with Raisin Bran as a masterclass in how legacy brands can successfully pivot to capture the attention of a younger generation. The article specifically called out the “Will Shat” commercial for its use of punny humor. By leaning […]

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]]> Star power, humor and nostalgia: commercials score big at Super Bowl https://vaynermedia.com/vaynermedia-raisin-bran-cnn-success/ Mon, 09 Feb 2026 17:04:11 +0000 https://vaynermedia.com/?p=8721 In a recent segment, CNN analyzed the advertisements that defined the 2026 Big Game. The report highlighted a shift back to character-driven storytelling, specifically naming VaynerMedia’s work with Raisin Bran as a prime example of how to make a legacy brand culturally relevant again. CNN’s entertainment analysts noted that while many brands struggled to find […]

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]]> The Best Nerdy SUPER BOWL Commercials of 2026 https://vaynermedia.com/vaynermedia-super-bowl-commercial-shatner/ Mon, 09 Feb 2026 16:36:34 +0000 https://vaynermedia.com/?p=8720 VaynerMedia’s collaboration with Raisin Bran took center stage during Super Bowl LX, earning a top spot on Nerdist’s definitive list of the best “nerdy” commercials of 2026. The article celebrates the witty “Will Shat” concept, featuring the legendary William Shatner as a dedicated bran ambassador. Starring the Star Trek icon in a intergalactic spaceship, the […]

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]]> Ranking the best 2026 Super Bowl commercials: Good Will Dunkin, 50 Cent beef, ‘Will Shat’ https://vaynermedia.com/best-super-bowl-2026-commercials-vaynermedia/ Sun, 08 Feb 2026 20:10:44 +0000 https://vaynermedia.com/?p=8709 VaynerMedia’s creative impact was recently celebrated in The Athletic’s ranking of the best Super Bowl 2026 commercials, which spotlighted our viral “Will Shat” spot for Kellogg’s Raisin Bran. In a crowded field of game day spots, this campaign stood out for its daring humor. Critics lauded the commercial’s clever Will Shat wordplay and sci-fi parody, […]

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]]> Why fiber content is everywhere now (except in my own actual diet) https://vaynermedia.com/vaynermedia-raisin-bran-super-bowl-shatner/ Sat, 07 Feb 2026 19:31:55 +0000 https://vaynermedia.com/?p=8708 In this recent spotlight, VaynerMedia’s creative prowess is front and center as Gary Vaynerchuk discusses the agency’s viral “Will Shat” campaign for Kellogg’s Raisin Bran. The campaign, which made its Big Game debut features the legendary William Shatner in a bold, humor-forward mission to tackle America’s “fiber gap.” The article highlights how VaynerMedia successfully modernized […]

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]]> What the Future of Marketing Looks Like: Inside our Montana FCMO Summit  https://vaynermedia.com/future-of-marketing-leadership-fcmo-summit/ Tue, 03 Feb 2026 15:02:34 +0000 https://vaynermedia.com/?p=8696 When you hear the mountains calling…you pick up. And that’s exactly what we did. 🏔️✨ Last week, VaynerX headed to Montana, where we spent 3.5 unforgettable days immersed in the Big Sky Country.  Between thought leadership breakout sessions, horseback riding through the valley, and unreal views on the ski slopes, our marketers got to try […]

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]]> Gary Vaynerchuk on Super Bowl: Linear TV Ads Overpriced https://vaynermedia.com/gary-vaynerchuk-super-bowl-ads/ Mon, 02 Feb 2026 19:12:24 +0000 https://vaynermedia.com/?p=8706 In a recent Bloomberg interview, VaynerMedia founder Gary Vaynerchuk offered a counter-intuitive take on the high cost of Big Game advertising. Despite the record-breaking price tags for 30-second spots, Vaynerchuk argues that Super Sunday ads remain the most “underpriced” media buy in the world. While traditional linear TV commercials are often ignored as viewers pivot […]

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