Home
Now on the Better Marketing podcast
-
Keep on listening
See all episodes
Episodes
HP's Antonio Lucio on leading through a CEO transition, an AI surge and 4 layers of disruption
Grab CMO Cheryl Goh's playbook on how to cross swim lanes for commercial impact #bettermarketingpod
Is it all about AI? What's really shaping the CMO Agenda? - 2025 in review #bettermarketingpod
"Marketing, the most exciting profession"
Rory Sutherland on fat-tailed marketing + why creativity outperforms efficiency #bettermarketingpod
Latest industry insights
RSS Feed-
Policy toolSocial media bans for minors - what is the global picture?
Read more about "Social media bans for minors - what is the global picture?"WFA's tracker provides a snapshot of markets that have or are considering introducing social media bans for minors.
-
Media & analyticsHow are marketers' communication models shifting?
Read more about "How are marketers' communication models shifting?"What role is influencer marketing playing? Is traditional broadcast still being used? What are the drivers of change between communication channels?
-
Marketing effectivenessHP's Antonio Lucio on leading through a CEO transition, an AI surge and 4 layers of disruption
Read more about "HP's Antonio Lucio on leading through a CEO transition, an AI surge and 4 layers of disruption"In this episode of the Better Marketing podcast, David Wheldon speaks with HP’s Antonio Lucio about leading calmly through concurrent change, turning AI from hype into customer value, and guiding teams through a surprise CEO transition while protecting trust and focus.
-
Candid CMOThe Candid CMO: Tobias Collée, Global Vice President NIVEA at Beiersdorf
Read more about "The Candid CMO: Tobias Collée, Global Vice President NIVEA at Beiersdorf"Humanity and cultural respect are two core elements in the development of strong, sustainable brands says Tobias Collée, Global Vice President NIVEA.
-
Five great webinars you may have missed
Read more about "Five great webinars you may have missed"From GEO to Production and Inclusivity to Search, WFA has recently hosted a raft of expert webinars that can bring members up to speed on rapidly evolving topics.
-
Marketing toolA quick-start directory to help find a marketing consultant
Read more about "A quick-start directory to help find a marketing consultant"WFA has updated its Consultants Directory, a comprehensive, non-exhaustive listing of marketing consultancies which provides marketers with a structured overview of specialist consulting firms that are known for their expertise in areas such as media advisory, marketing operations, production, digital/data, and marketing capability management.
-
AIHow is regulation on AI use in marketing shaping up around the world?
Read more about "How is regulation on AI use in marketing shaping up around the world?"With the rapid pace of change in AI and its regulation, WFA has updated its member-only Global AI Map.
-
Inclusive marketingWFA launches guide to inclusive insights to help strengthen consumer understanding
Read more about "WFA launches guide to inclusive insights to help strengthen consumer understanding"WFA has launched a new guide to inclusive insights, providing consumer insights leaders with a practical framework to embed inclusion into consumer research, data interpretation and strategic decision-making.
-
Forum ConnectCMO ForumIndia to the world. Highlights from WFA’s Forum Connect Mumbai
Read more about "India to the world. Highlights from WFA’s Forum Connect Mumbai"Six takeaways from WFA's first Forum Connect in India, which brought together CMOs, Media and Insights leaders from WFA's global network.
Our upcoming events
See all events
-
AI is the fastest-spreading technology in human history. Visibility within AI answer engines is paramount to brands competing, and with adoption continuing to grow, it’ll only get even more crucial.
-
For global/regional in-house agency leaders and specialists
-
WFA is partnering with Marketing Procurement iQ, an educational, forward-looking conference designed to address the issues that matter most to Marketing Procurement professionals.
-
Meeting for global/regional media directors or similar
-
The WFA Executive Committee provides strategic guidance and governance for the World Federation of Advertisers, ensuring that the organisation’s priorities, initiatives, and advocacy efforts reflect the needs and interests of global marketers. It serves as the key decision-making body shaping WFA’s direction and impact worldwide.
-
The WFA AGM will give members a review of the past year’s activities, challenges and major achievements.
