Latest News for: ctv

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49% of CTV Ads Are Still Traditional TV Spots - And That's a Huge Missed Opportunity According to TripleLift

PR Newswire 19 Mar 2026
But while consumer behavior has rapidly evolved, advertising creative on connected TV (CTV) has largely stayed the same ... +33% increase in brand recall when high-impact formats run alongside standard CTV spots 11× higher brand consideration vs.
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CTV Families Group Key Recommendations For The Tauranga Landslides Inquiry

Scoop 18 Mar 2026
Ensuring the integrity and accessibility of the inquiry process is essential not only for the families but for public confidence in the system as a whole ....
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FreeWheel Integrates Tunnl Audiences to Accelerate Political and Public Affairs Targeting Across CTV for 2026 Campaigns

Business Wire 18 Mar 2026
NEW YORK--(BUSINESS WIRE)--FreeWheel Integrates Tunnl Audiences to Accelerate Political and Public Affairs Targeting Across CTV for 2026 Campaigns ... .
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CTV News in Kashechewan: Residents voice frustrations, Indigenous Services Minister visits community

CTV 17 Mar 2026
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Unsatisfied with your job but can’t leave? You might be ‘job hugging’

CTV 15 Mar 2026
Unsatisfied at your job, but unable to quit? There’s a term for that. .
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Are you guilty of ‘job hugging?’ Career expert on another workplace trend

CTV 15 Mar 2026
Unsatisfied at your job, but unable to quit? There’s a term for that. .
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Northern Israel hit by Iranian and Hezbollah rocket attacks – CTV News

Virtual Jerusalem 14 Mar 2026
Air raid sirens sounded across northern Israel overnight as rockets from Hezbollah and missiles from Iran targeted the region amid fighting in the�� | Read More�Google Alert – Israel ....
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Pixalate Launches DEFASED Pre-Bid Blocklist for CTV: Daily Updated List of Apps Delisted From Roku, ...

Nasdaq Globe Newswire 13 Mar 2026
Pixalate's DEFASED blocklists identify apps removed from the Roku, Amazon Fire TV, Apple TV, Samsung Smart TV, and LG TV app storefronts ... .
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Grounded thinking: Why AI-powered CTV experiences rise or fall on data (Gracenote Inc)

Public Technologies 12 Mar 2026
) 5 minute read ... In TV, LLMs will augment-and eventually replace-traditional databases and rudimentary search functions ... This is an abstract of the document ... Disclaimer ... (noodl.
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Rakuten Launches Series of CTV Events

Videoage 12 Mar 2026
Rakuten TV Enterprise has launched ‘LIVE’, a new European event series bringing together senior executives from the Connected TV (CTV) and streaming industry ... of the newly formed CTV Advisory Board.
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Olyzon Announces Innovid Integration to Connect CTV Decisioning with Independent Cross-Platform Measurement

PR Newswire 12 Mar 2026
advertisers activating CTV campaigns through Olyzon ... In 2025, Innovid and Flashtalking merged to create a transparent, scalable alternative to big-tech, walled-garden, and point solutions across CTV, digital, linear, and social channels.
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Anoki and Amagi Bring Scene-Level Intelligence to In-Content CTV Ads

Business Wire 11 Mar 2026
MOUNTAIN VIEW, Calif.
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TAM Sports expands monitoring to track ads across live streaming on CTV, mobile

The Times of India 11 Mar 2026
... monitoring to include live streaming on CTV and mobile, alongside linear broadcasts.
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OpenX and TVision Launch First Supply-Side Attention Targeting Solution for CTV, Enabling Real-Time Activation on ...

Business Wire 11 Mar 2026
... capability that allows advertisers to easily target high-attention CTV inventory in real time.
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Anoki and Amagi Bring Scene-Level Intelligence to In-Content CTV Ads (Amagi Media Labs Limited)

Public Technologies 11 Mar 2026
A new canvas for CTV advertising ... Raghu Kodige, Co-Founder and CEO of Anoki, said, "When you bring true scene-level video intelligence to CTV, you have access to an entirely new canvas for brand storytelling and connection.

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