With 400 spending categories, World Data Lab provides a detailed breakdown of where consumers allocate their budgets, from groceries and drinks to personal care, rent, and beyond.
Explore the full picture of global spending trends.
Total consumption data tells you the size of a market. Category data tells you where the growth is coming from, and which consumer segments are driving it.
World Data Lab's category breakdowns cover 220 product and service categories, each disaggregated by age, income group, gender, and geography. That means you can see not just that food spending in Vietnam is growing, but that it is being driven by the urban middle class aged 25-44 shifting from staples to packaged goods.
That level of specificity is what turns a data point into a business decision.
How global brands use our category data
Category data from World Data Lab is used by FMCG, retail, and financial services teams to:
- Identify which spending categories are growing fastest in their target markets - Understand how category share shifts as consumers move up the income ladder - Forecast demand for specific product types across 180+ countries through 2035 - Build business cases for market entry based on independent, peer-reviewed data
What To Expect From Us
Download our category presentation to uncover key insights that can revolutionize your understanding and strategy in your market.
Download the Categories Deck
Get our full category breakdown 220 spending categories, 180+ countries, demographic splits included.
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