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Innovation and AI
Choose from four new conversation styles—from concise and efficient to warm and conversational—so Alexa’s response fits your preferences.
Amazon Web Services (AWS) and OpenAI will co-create a Stateful Runtime Environment powered by OpenAI models, available on Amazon Bedrock for AWS customers to build generative AI applications and agents at production scale.
The redesigned Fire TV experience debuts alongside our first-ever lifestyle TV, the Amazon Ember Artline, and a transformed Fire TV mobile app.
Claude Sonnet 4.6 delivers frontier intelligence at scale—built for coding, agents, and enterprise workflows.
Prime shopping and benefits
Prime is packed with tons of great benefits—and you can start enjoying them for free today.
Learn about the extraordinary value of the go-to Prime membership for 18-to-24-year-olds. Eligible new members can try it for six months for $0 and earn 5% cash back.
All of Prime, half the price: Qualifying government assistance recipients and income-verified customers can get Prime Access for $6.99 per month.
Ready to enjoy all the great benefits of a Prime membership? It's easy to get started.
Life at Amazon
The 2025 Pro Bono Report showcases how Amazon teams are expanding our impact with innovative AI tools, professional expertise, and by partnering with organizations to create lasting impact in underserved communities.
Amazon’s senior leadership team, or S-team for short, comprises 28 members.
There are many ways Amazon will help get your return off your hands for free, including drop-off options at Staples, Whole Foods Market, and Kohl’s locations.
The comprehensive study recognizes companies for the innovation and value they bring to their customers, employees, and communities.
Amazon news from around the world
Thanks to micro fulfillment centers embedded within UAE neighborhoods, everyday essentials are now hitting customer doorsteps in just 15 minutes across the UAE, with thousands more products available within 2 hours on Amazon.ae.
Ahmed stars as a struggling actor who auditions to play James Bond in this new Prime Original series.
The film is the second installment of the saga based on Stefania S.'s international bestselling novels.
The announcement marks Amazon’s largest ever technology investment in Spain, coinciding with the company’s 15th anniversary in the country.
Featured stories
AWS powers the work of “inference” with custom chips, smart routing systems, and purpose-built infrastructure—making AI faster and more affordable.
Real-time analytics powered by custom Amazon AI models bring expert-level insights to Thursday Night Football, NASCAR, and NBA viewers.
Amazon's new delivery station doubles as an exercise in sustainability, packed with more than 40 market-ready technologies and systems designed to reduce its resource usage and shrink its carbon footprint.
Tour the micro metropolis where calculations run 24/7 and data commutes at light speed.