The Platform for Data-Driven FMCG Brand Growth

DigitalFMCG is a platform that allows you to build your own brand consumer base, conduct personalized communication, and build lasting relationships with them, as well as conduct product activations faster and more effectively.

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Contextually and industry-tailored Marketing Automation

All data in a single profile

You aggregate purchase data, receipts, and touchpoints into one unified view. Act on consumer behavior in real-time instead of analyzing outdated reports.

Scenarios that sell for you

Automate the journey from QR code scan to the next purchase. The system runs 24/7, delivering coupons and reminders exactly when they're needed.

Scalability without the overhead

Whether you’re managing a thousand or a million customers, you can increase your reach and precision without expanding your marketing team. Leverage the same tools used by market leaders.

Discover solutions that give you
a real advantage in the FMCG market

DigitalFMCG gives you expertise, training, and full expert support.
Achieve real results and take your marketing to the next level. In just a few weeks.

Watch full video

Before using DigitalFMCG

Retailers keep the data.
You don’t know who’s actually buying your products.
One-off campaigns.
After the contest or promotion ends, the consumer connection is lost forever.
Blind-spot marketing.
One-size-fits-all ads.
Zero loyalty insights.
No clue if it’s a one-time purchase or a repeat customer.
Burning budgets on broad reach.
Paying for eyeballs, not for sales.
Manual process management.
Your team wastes time on spreadsheets and juggling disconnected tools.

With DigitalFMCG

Your own First-Party Data.
You have direct access and specific consumer profiles.
Continuous Lead Nurturing.
You build relationships that last long after the campaign ends.
Precision segmentation.
Segment your audience into "New Product Fans" and "Promo Hunters." Address specific needs.
Consumer lifecycle analysis.
Full purchase history at your fingertips. You know exactly when to trigger the next impulse buy.
Concrete ROI.
A straight line from message sent to receipt scanned.
Full automation.
The system automatically sends coupons, reminders, and messages based on your scenarios.

Don’t get left behind

Elevate your marketing operations.
Engage your customers across multiple channels.
Don't have a team? We'll take care of it.
Boost efficiency in consumer activations and research.
Gain leverage in retail negotiations.
Build a process that gathers a valuable company asset. In days, not months.

DigitalFMCG drives sales
across all channels

delivering better results in:

Consumer promotions

+10%

Communication to POS

+2%

Impact on brand awareness

+10%

Driving traffic to points of sale (POS)

+10%

Research and tailoring of offers/communication

+3%

Systematic database growth
= increased reach

+5%

More targeted actions

+5%
With iPresso, we built a comprehensive, fully automated, and personalized Care Line system for expectant and nursing mothers.
iPresso DigitalFMCG supports our brands and customers every day. Its automation and advanced integrations let us deliver sophisticated communication at scale. This simply wouldn't be possible without the right Marketing Automation partner.
Zuzanna Kuskowska
CRM & Marketing Automation Manager
@Nutricia
Nutricia
We’ve empowered 100+ companies with effective solutions to drive sales across all channels.

DigitalFMCG platform

Connect online and offline

Full visibility of the consumer journey: from website click to coupon redemption at the checkout. You know exactly which campaign drove foot traffic to the physical store.

Consumer database

Build your own data assets instead of relying on intermediary reports. You know who buys your products, how often, and which incentives they respond to. Stop burning your budget on anonymous reach.

Contextual consumer communication

Message when the consumer is planning their shopping, not just when you happen to have a campaign budget. Precision strikes instead of mass spam.

Integrated channels (mail, SMS, popup, WhatsApp)

Reach the consumer exactly where they are looking. If they don't open your email, trigger an SMS or a WhatsApp message to ensure you never miss a sales opportunity. All communication remains consistent and tailored to the recipient's preferences.

GDPR consent management

Collect data legally and stress-free. The system automatically monitors consents for every contest or receipt scan, ensuring your database remains clean. Everything in one panel, ready for an audit.

Personalized campaign management

Send unique codes and offers tailored to what the consumer actually buys. The system automatically decides who gets a stock-up discount and who receives an invitation to a new product line. Every message hits the mark instead of getting lost in the competitors' mass noise.

Consumer behavior analysis

Analyze real receipts and clicks, not survey declarations. See what actually lands in the basket and how often the consumer returns to the brand. Hard data only.

Automated communication scenarios

The system tracks the customer journey from the first receipt scan to the next purchase. You don't have to remember a thing – it automatically sends notifications, coupons, and thank-you notes at the perfect moment.

AI Assistant

Analyzes your campaigns, pinpointing which performed best and what to adjust in the others. Examines the consumer base for activity levels, enabling precision segmentation.

Custom solutions

Missing something? We’ll design a custom tool tailored to solve your specific problem.

MESSAGES
now
Caramel protein drink now available at your store on Golden Street. Try it and take part in the contest.
Caroline Ramos
[email protected]
Anna Johnson
[email protected]
Stephen Carson
[email protected]
George Stevens
[email protected]
Check details
Notify me when available via SMS
MESSAGES
now
Caramel protein drink now available at your store on Golden Street. Try it and take part in the contest.
I agree to receive the newsletter with offers and updates.
I consent to receive promotions and special deals.
I agree to receive personalized product recommendations.
I consent to be informed about new product launches.
I agree to the processing of my data for marketing purposes.
I consent to receive SMS notifications about discounts and coupons.
If you no longer wish to receive messages, click here.
Anna Johnson
[email protected]
Engagement Temperature
/ High engagement
George Stevens
[email protected]
Engagement Temperature
/ No engagement
Hello, what can
I do for you?
Create a segment...
+
Dedicated, unique solutions tailored to specific customers

DigitalFMCG platform

MESSAGES
now
Caramel protein drink now available at your store on Golden Street. Try it and take part in the contest.
Connect online and offline
Anna Johnson
[email protected]
George Stevens
[email protected]
Consumer database
Contextual consumer communication
Check details
Notify me when available via SMS
MESSAGES
now
Caramel protein drink now available at your store on Golden Street. Try it and take part in the contest.
Integrated channels (mail, SMS, popup, WhatsApp)
I accept Lottery rules and I declare that I'm an adult
I want to receive advice via e-mail
If you no longer wish to receive messages, click here.
GDPR consent management
Personalized campaign management
Anna Johnson
[email protected]
Engagement Temperature
/ High engagement
George Stevens
[email protected]
Engagement Temperature
/ No engagement
Consumer behavior analysis
Automated communication scenarios
Hello, what can
I do for you?
Create a segment...
AI Assistant
+
Dedicated, unique solutions tailored to specific customers
Custom solutions

We offer support in:

Digital marketing & direct communication

We build a direct relationship with your consumer across omnichannel. We deliver a specific message that reaches them exactly where they check their notifications.

Trade marketing

We leverage digital tools to drive sales right where the decision is made – at the shelf. We bridge consumer promotions with real-world receipt data, giving you a clear window into what is actually happening in the store.

Branding

We give your brand a distinct voice in the digital world, building recognition through utility. We focus on ensuring the consumer associates your product with a tangible benefit, not just a pretty logo.
Partnership
Export
Trade shows
Sales effectiveness

Examples of solutions

What DigitalFMCG offers?

Marketing Automation Platform

We provide a system that manages communication 24/7. The platform collects purchase data and automatically sends messages that encourage repeat store visits. You manage all channels, from email to WhatsApp, from a single dashboard.

Pro services

We don't leave you alone with the tool. We configure the scenarios, integrate the system with your data, and ensure that every campaign technically delivers results. This is expert support from people who understand the specifics of FMCG and know how to turn technology into actual receipts.

Custom development services

We build custom solutions tailored to your specific needs - the kind a "one-size-fits-all" box just can't handle. From dedicated tools to advanced data bridges between your internal systems and the platform, you get software that solves your unique business problems rather than forcing you to change your existing processes.

Digital transformation

We transition your sales processes from the era of paper circulars into digital analytics. We help transform anonymous receipts into concrete, manageable customer profiles. This marks the end of marketing based on guesswork - we implement technologies that effectively bridge the gap between online engagement and physical sales.

Schedule demo

Automate consumer promotions and POS communication within a single platform. We will show you how to launch scenarios that drive stock turnover and build your own customer database in just days. Discover a tool that bridges the gap between online marketing and physical shelf presence.

Frequently Asked Questions

Who is Digital FMCG for?

DigitalFMCG is a tool for those who want to look beyond retail sales reports and truly manage consumer loyalty. We help you reclaim control over your data and translate it into concrete sales results across both digital and offline channels.

Here is exactly what we deliver to each group:

  • Marketing Managers: You get hard data on who is buying what, so you stop burning your budget on blind reach campaigns.
  • Brand Managers: You build a strong, direct relationship with the consumer through their smartphone, strengthening brand loyalty without intermediaries.
  • Digital Managers: You receive a ready-made ecosystem to automate communication (WhatsApp, SMS, email) that bridges online actions with physical store receipts.
  • Export Managers: You can easily scale proven loyalty scenarios to new markets, maintaining brand consistency and full control over the database in every country.

What is the implementation timeline?

The implementation timeline is flexible and depends on a few factors, such as the size of your contact database and the specific features you want to focus on initially.
We strive to make this process as quick and straightforward as possible. At every stage of the implementation, you’ll have the full support of our Customer Support and IT experts.
With their guidance, the entire process is typically completed in a week or less. Our team will help you configure the system, import your data, and launch your first campaigns so you can start taking full advantage of marketing automation right away

How many people are needed to operate it?

To start, one person - like a Marketing Specialist - is perfectly capable of managing the system and running effective campaigns.
As your company and strategy grow, iPresso naturally evolves into a core tool for your entire marketing team. Each person, from the Content Manager to the Analyst or E-commerce Specialist, can leverage its features for their specific area of focus.
The bottom line is that the system is designed to scale with you. You can start with a single user and smoothly expand to a full team as your needs and ambitions grow.

Is it possible to have someone manage this for us?

Yes, you have two options. On our end, you get a dedicated Customer Success Manager to help guide your strategy, analyze your results, and optimize your campaigns. However, if you're looking to hand off all the day-to-day operational work, we can connect you with one of our expert partner agencies.

How is the pricing calculated?

The price for iPresso is mainly determined by three things:

  • The number of contacts you have. This is the core factor.
  • The feature package you need, which sets the tools you can access.
  • Your monthly sending volume, such as your email or SMS allowance.

When are you available to meet?

Ready to see what iPresso's Digital FMCG can do for your company?
Just fill out this quick form so we can make our conversation completely focused on your specific goals.
Here's the link to the form: https://www.ipresso.com/brief
Once we get it, we'll reach out to find the perfect time to connect.