Growth looks simple on a spreadsheet until real-world execution begins. Rob Pieklo explains why eLEND’s rebrand only came after heavy investment in technology, talent, and infrastructure, not before.

Pieklo explains how rebuilding a brand isn’t about the new logo, it’s about earning the right to change the name and building trust, and what went into eLEND’s rebuild. 

In this interview with HousingWire’s CEO Clayton Collins, Pieklo details how owning customer touchpoints, choosing the right technology partners, and working closely with pricing engine Polly helped eLEND move capital markets closer to brokers. The conversation highlights why partner alignment, not “set it and forget it” vendors, is critical to scaling growth while maintaining pricing discipline and service consistency.

Don’t miss out on this episode of the Loan Officer Experience podcast, where Kenneth Travis is joined by Michael Brenning, Chief Operating Officer of eLEND.

They’re talking about the operational strategies, technology, and industry trends shaping the mortgage broker community. Michael shares his journey from capital markets to COO, offering a unique, behind-the-scenes look at how eLEND supports brokers through innovation and collaboration.

From the power of manufactured housing to the rise of AI and client retention, this conversation covers the tools and trends every loan officer should know.