Purpose
Our purpose: FDJ UNITED’s strategic compass
FDJ UNITED’s new purpose has been approved! Its registration in the preamble to the company’s articles of association was put to the vote of its shareholders at the Annual General Meeting held on May 22, 2025.
This reinvented purpose is the result of an unprecedented, collaborative approach on a national and international scale. More than 2,000 FDJ UNITED employees played an active role, alongside a wide range of stakeholders: some thirty external experts from a variety of backgrounds – NGOs, researchers, local partners – in France and abroad.
In particular, this dynamic has mobilized the members of the Stakeholder Committee, which oversees the implementation of our raison d’être commitments, as well as those of the Societal Laboratory, a forum for dialogue and co-construction with civil society on our societal and environmental challenges. Finally, more than 8,500 shareholders were involved in this consultation prior to the Annual General Meeting, underlining FDJ UNITED’s deep commitment to building its future in an open, responsible and shared way.
Our purpose
“Inspire the future of safe and entertaining lottery, gaming and betting with positive impacts on society”
We provide safe, innovative and entertaining lottery, gaming and betting products to our customers, wherever we meet them, and fuel their dreams and emotions.
We continuously strive to prevent and reduce the risks and harmful consequences associated with our activities. Our goal is to be recognized as the benchmark operator in the lottery, gaming and betting industry by inspiring and promoting best practices. Responsibility is our constant focus.
We actively support good causes and local communities and remain faithful to our longstanding heritage and our model of redistribution. We go beyond by taking actions to positively contribute to society and the environment.
We commit with passion to build a future of sustainable growth with our stakeholders based on a playful and fair model for lottery, gaming and betting.
QUOTATION
It is thanks to our stakeholders that this purpose comes to life today. In the months and years to come, in all the diversity of our businesses, in all the countries where we operate, I hope that it will guide our steps, our thoughts and our actions on a daily basis.
The purpose of FDJ UNITED is expressed through five commitments
Focused on two major themes:
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Responsible gaming
Fight excessive, minors and illegal gambling, protect vulnerable players and champion the safest standards for our industry.
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Positive contribution to society and the environment
Drive positive change through strong social and community actions and biodiversity preservation initiatives while decarbonizing our activities.
And three key stakeholders:
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Our clients
Deliver the and most exciting, seamless and cuttingedge customers experiences through our lottery, gaming and betting products.
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Our local partners
Work every day with our network of local partners to support local communities and retailers.
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Our employees
Build our future together by developing our talents and promoting a shared culture that values performance, integrity and inclusion.
FDJ UNITED Stakeholder Committee
Our Stakeholder Committee aims to develop high-level dialogue about the stakes the Group faces. It oversees the application of our purpose and the six commitments. This body allows diverse points of view to be shared and for the company to implement new measures, understand expectations, and suggest avenues for improvement.
The Stakeholder Committee is made up of 14 people and is presided by Agnès Audier. The Committee meets three times per year with Chairwoman and CEO of FDJ UNITED Stéphane Pallez, and Executive Vice-President Charles Lantieri. Committee members represent the diversity of the Group’s stakeholders, and/or are experts in areas close to its activities, in line with our purpose. So far, the Stakeholder Committee has met forteen times.
Agnès Audier
President
President of Impact Tank
Elisabeth Belmas
Players and lottery
Historian, specialist in gaming and betting and society, Secretary General of GIS Jeu et Société
Philippe Moati
Players and lottery
Co-President of Obsoco, specialist in consumer trends and customers
Christophe Bouillon
Network and Territory
Mayor of Barentin, President of the Association of Small Towns of France (APVF)
Serdar Kaya
Network and Territory
President, Confederation of Tobacco Retailers
Jean-Michel Detchart
Network and Territory
President of Culture Presse
Jean-Baptiste Carpentier
Anti-Money Laundering
Compliance Director at Veolia, former Director of the Tracfin agency
Benoit Halgand
Environment
Head of the Support Division at the Campus de la Transition, co-founder of the Student Manifesto for an Ecological Awakening
Joëlle Bottalico
Solidarity
National Director of Secours Populaire Français, Vice President of the High Council for Community Life
Jean-Louis Kiehl
Solidarity
President of Crésus
Laurence Devillers
Data, AI
Professor of Artificial Intelligence at the CNRS
Sarah Ourahmoune
Sports
Olympic silver medalist and Vice President of the French Boxing Federation
Christian Bucher
Responsible gaming
Psychiatrist, addiction specialist
Louise Nadeau
Responsible gaming
Professor Emerita at the University of Montreal, expert on addiction
What is a purpose?
A company’s purpose is a declaration of its commitment to making a positive contribution to society, by aligning its activities with broader objectives than mere economic profit. It expresses the company’s DNA and illustrates its identity, vision, mission, commitments and the ambition it intends to pursue in response to societal needs.
Since when has FDJ had a purpose?
In 2019, on the occasion of the PACTE law, the FDJ Group is beginning its reflection on the creation of a purpose with regard to its societal and solidarity commitments since its creation in 1933. An initial purpose, “Gaming is our business, contributing to society our driving force and responsibility our requirement”, the fruit of collaborative work with the Group’s employees and its various stakeholders, is enshrined in the preamble to the company’s bylaws following approval at the Annual General Meeting in June 2020.
What is the difference between a company's purpose and its values?
The identity of FDJ UNITED is defined by its purpose, values, and brand. Values are the fundamental principles that guide behaviors and shape our corporate culture. The purpose, on the other hand, is the mission that gives meaning to our work by expressing the positive impact FDJ UNITED aims to have on society and the environment. It is formulated as an inspiring statement that guides our actions and business strategy. Together, they form a coherent whole that defines the essence of the company.