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Data, AI, And Analytics Leaders

Drive Growth Through Trusted AI Insights

Delivering AI-powered insights that drive business growth requires a comprehensive strategy that aligns data, technology, and business leaders. To be successful, these leaders must find ways to expand their organizational influence, build trust in their work, and enable the business to make better decisions.

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Challenges You Face

Today’s data, AI, and analytics leaders often struggle to drive significant business impact because their role and function may not be clearly defined, limiting their influence across their organization. Forrester can help address these and other significant challenges, including:

  • Overcoming organizational silos to align business units and functions around data and AI.
  • Implementing data governance effectively.
  • Defining career development tracks to retain skilled data, AI, and analytics professionals.
  • Balancing emerging technology and innovation with practical goals and implementation.
  • Clearly defining your role and responsibilities to avoid overlap with other positions.

How Forrester Helps You Drive Business Results

Forrester empowers data, AI, and analytics leaders to build and implement strategies that will scale data and AI efforts and align your organization around a data-driven culture.

Bold Solutions Fit For You

Forrester helps data, AI, and analytics leaders and their teams deliver consistent data strategies that align to business goals while embracing the future of data and AI with clarity and confidence.

Create Business Value From Trusted Data And AI

Forrester Decisions for Data, AI & Analytics helps enterprise data and technology leaders create business value from trusted data, build the foundation to scale AI, and cultivate a data-driven culture with urgency.

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Blog

Human Insight, Amplified: How Forrester Is Reinventing Research For The AI Era

Carrie Johnson 4 days ago
Forrester is redefining research for the AI era by amplifying human intelligence — not replacing it. Our trusted, accountable insight is now embedded directly into everyday workflows through Microsoft Teams, bringing expert judgment to the moment that decisions are made.
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Blog

The Future Of B2B GTM Isn’t Human Versus AI

Jessie Johnson 6 days ago
AI has long been embedded in the B2B tech stack and go-to-market workflows. The sudden ubiquity of generative AI and, now, the promise of agentic AI have catalyzed rapid, intensive change — and driven the need for a harmonious human-AI coexistence.
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Blog

When Code Is Free, What’s Left To Sell?

Frederic Giron March 8, 2026
As code becomes cheap and abundant, software vendors must rethink what customers actually pay for. Durable differentiation shifts from features to outcomes, expertise, and trust.
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Blog

What It Means That The Leader In “Agentic Commerce” Just Pulled Back

Emily Pfeiffer March 7, 2026
OpenAI has nixed its instant-checkout functionality, which enabled shoppers to complete their orders directly in ChatGPT. Read what this shift means for merchants.
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Blog

When The Cloud Comes To Town: How Energy, Communities, And Accountability Need A Rethink

Abhijit Sunil March 6, 2026
The rapid expansion of AI-driven data centers transforms what once seemed like invisible, back-end digital infrastructure into a highly visible, very localized challenge. According to Forrester’s US Tech Market Forecast, 2025 To 2030, AI could add 1.3 to 1.7 gigatons of carbon emissions annually, equivalent to 2–3% of global emissions. Additionally, global data center demand […]
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Blog

Anthropic Doubles Down On Agentic For The Enterprise

Brent Ellis March 3, 2026
Anthropic’s push into agentic AI highlights a core enterprise challenge: Speed alone is not enough. It's governance, trust, and accountability that determine real value.
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Meet Our Technology Analysts 

Bernhard Schaffrik

Principal Analyst

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Aldila Yunus

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