India has one of the most active WordPress ecosystems in the world. Thousands of developers, agencies, and entrepreneurs build on WordPress every day, and WordCamp Asia is where that community comes together. We’ve been part of WordCamp Asia since its first edition, and we’re proud to continue that tradition in Mumbai.

We’re bringing our latest tools, but for us, WordCamp is about more than showcasing products. It’s about listening to the community, learning from real users, and sharing what we’ve built to make WordPress easier to manage at scale.

If you’re attending, come by the booth and tell us what you think.

What to expect at our booth

We’re bringing live demos of our latest innovations, with a focus on practical AI tools and performance improvements.

Here’s a quick preview:

• AI WordPress tools built to streamline your workflow
• Kodee – AI guidance inside WordPress and hPanel
• Hostinger Reach – AI-powered email marketing with WordPress integration

Let’s take a closer look.

AI-powered WordPress website creation

Our AI Website Builder for WordPress has been significantly upgraded. Version 2.0 introduces a chat-based build flow that captures your intent from the start – brand name, logo, and colors are collected upfront and automatically applied across the entire site. You can choose from AI-generated color palettes or pick your own, and preview the result in real time, including a mobile view, before your site goes live.

Curious? Swing by our booth and get a first-hand experience of our AI Website Builder for WordPress 2.0 and other latest product updates!

For content workflows, our WordPress AI Content Creator helps speed up drafting directly inside WordPress – generating posts and pages with AI-written text, complete with tone of voice options and SEO metadata, so you can publish and iterate faster.

The focus is simple: practical AI that fits into the WordPress workflow – not tools that require switching platforms or rebuilding processes.

Kodee – AI guidance built into your workflow

At the center of our showcase is Kodee, our AI assistant integrated directly into the WordPress experience.

Inside the WordPress dashboard, Kodee understands your site’s setup – including plugins, themes, and environment details. It uses this metadata to provide contextual guidance when you need help. You can ask questions, troubleshoot issues, or get optimization suggestions without digging through documentation.

Through hPanel, Kodee also walks you through managing updates, plugins, themes, caching, staging environments, and other WordPress management tasks. It can also guide WooCommerce-related actions such as managing products and orders.

Kodee doesn’t take control of your site – you stay in charge – but it helps you move faster with clear, actionable guidance.

For developers and agencies managing multiple sites, Kodee cuts through the admin work so you can focus on delivering value to clients.

Hostinger Reach – email marketing made simple

Growing traffic is only half the story. Converting visitors and building relationships matter just as much.

That’s where Hostinger Reach comes in.

Reach is our AI-powered email marketing platform, accessible independently, with a dedicated WordPress plugin for seamless integration. Through the plugin, you can sync contacts from WordPress forms and WooCommerce checkout opt-ins, enabling automated communication workflows.

With Reach, you can:

• Set up email automations
  
• Recover abandoned carts (when WooCommerce is connected)
  
• Manage campaigns and track performance
  

For businesses across Asia’s expanding digital economy, having email marketing tightly integrated with WordPress helps turn websites into growth engines.

Our commitment to the WordPress community

Our involvement in WordPress goes far beyond sponsorship.

Through the Five for the Future initiative, members of our team dedicate time to WordPress teams, including Documentation, Plugins, Support, and Polyglots. We actively contribute to improving the ecosystem that powers over 40% of the web.

At WordCamp Asia 2026, our team will also join Contributor Day to collaborate directly with other contributors and support the open-source project.

Hostinger has sponsored WordCamp Europe, WordCamp US, and WordCamp Asia – and we’ll be in Mumbai to continue that.

Asia’s WordPress community is ambitious, technical, and growing fast. Agencies are scaling internationally, and developers are building solutions that serve global markets from right here in the region.

We’re here to support that growth with tools designed to simplify management, improve performance, and remove operational friction.

Let’s connect and talk WordPress

WordCamp Asia 2026 promises inspiring talks, hands-on learning, and meaningful conversations with WordPress enthusiasts from across the world.

We’re excited to be part of it.

Whether you’re already hosting with us or exploring your options, visit our booth to try our AI tools, learn more about our managed hosting for WordPress, and share your thoughts.

Your feedback helps us improve, iterate, and build better solutions for the WordPress community.

See you in Mumbai!

The post Meet Hostinger at WordCamp Asia 2026 appeared first on Hostinger Blog.

Catch up on last year’s updates in our 2025 product changelog.

February

In just one year, more than a million people have used Hostinger Horizons to build real websites, stores, SaaS tools, and AI-powered apps. What started as a fast way to turn ideas into working prototypes has evolved with specialized AI agents, built-in ecommerce, and precise select-and-edit updates. 

And in February, we introduced one of the biggest upgrades yet: built-in backend. Now you can ship fully working sites and web apps inside Horizons without external tools or extra setup. Databases, authentication, file storage, and email sending are all included.

Managed hosting

Self-service migrations. Move your website to Hostinger in a few quick steps, without the usual wait. Upload a backup, start the migration directly in hPanel, and get instant confirmation once it’s done.

Managed hosting for WordPress

AI website builder for WordPress 2.0. A new generation of the builder makes site creation more customizable from the start. A conversational flow gathers key details like brand name, logo, and colors, then applies them automatically across the site. Choose AI-generated color palettes or pick your own, and preview the result in real time, including a mobile view, to make sure everything looks right before launch.

VPS hosting

One-click OpenClaw. Launch your personal AI agent with a single click, no external accounts or API keys required. With built-in nexos.ai integration, you can activate and run AI agents on your virtual private server instantly, making it much easier to get started with AI-powered automations.

Auto-SSL. Docker applications like OpenClaw, n8n, WordPress, and Postiz now come with SSL enabled automatically on VPS hosting, so your apps are secure from the moment they launch. No manual certificate setup needed, as Traefik handles it in the background.

Hostinger Website Builder

Kodee navigation. No more digging through menus. Ask Kodee to create or update products, manage appointments, or change content on your website, and get a quick summary with a direct link to the relevant page.

Improved payment setup. Nothing’s worse than losing a sale at checkout because of a missing payment method. Store manager now notifies you when visitors reach checkout but can’t pay, helping you quickly spot and fix any issues. You’ll also see a filtered list of top payment providers available in your country when setting up payments, making it easier to choose the right option for your store.

Hostinger Reach

Multi-plan support. Manage email marketing for multiple brands or projects in Reach from a single account. Each plan runs in its own environment with separate domains, templates, and contact lists, and you can add collaborators to help manage them.

AI image references. Turn design inspiration into a newsletter faster. Upload images in AI chat along with your prompt, and Reach will generate templates that match the style you have in mind.

Double opt-in. Prevent fake signups and keep your email list clean. Choose between Single opt-in for faster growth and Double opt-in for verified subscribers, with custom confirmation emails sent automatically.

Node.js hosting

New frameworks. NestJS and Nuxt.js are now supported on Node.js hosting with automatic framework detection and preconfigured build settings. If a build fails, you can run an AI analysis to see what went wrong and get guidance on how to fix and redeploy your app faster.

Hostinger Mail

Emails untied from websites. Free email plans are no longer linked to websites, so creating or deleting a site won’t affect your mailboxes, making email account management more predictable and secure.

January

AI agent Kodee keeps getting smarter, helping you handle everyday tasks faster and with less effort. It can now perform over 350 admin-level actions, including website migrations, backups, and server health checks. Kodee handles 83% of support interactions across Hostinger, responding or taking action in seconds. It also suggests the next best question based on your conversation, helping you reach the outcome you want faster.

WordPress users benefit even more with deeper Elementor integration that lets you update page structure, styles, and content directly through Kodee – all you need to do is ask.

Managed hosting for WordPress

Elementor meets Reach. The Hostinger Reach plugin for WordPress now integrates directly with Elementor Pro, letting you collect leads from existing forms without extra setup. Connect Reach in a few clicks to capture new contacts and import historical leads from WordPress. No new forms or third-party connectors needed, and you can use Reach even if your site isn’t hosted with us.

Hostinger Horizons

Prompt guidance, better results. Instead of thinking how to best describe your website or web app idea to Hostinger Horizons, you can now answer a few targeted questions and get a complete prompt automatically. Plus, a new planning agent organizes tasks before execution, resulting in more complete websites and improved image handling.

Hostinger Website Builder

100 new templates. Around 80% of Website Builder clients start building websites with AI, but for those who know exactly what they want, templates matter. You can now choose from 44 new template categories and 100 newly designed website templates, around 300 in total. The updated templates page makes it faster to find the right starting point.

Payments setup, simplified. The payments management page now puts the best payment option for your country front and center, leaving less guesswork for you. Other supported methods are listed right below. And if payments aren’t set up yet, you’ll get a gentle nudge so nothing stands between you and your first sale.

VPS hosting

Docker manager catalog. Launch OpenClaw, a self-hosted, always-on AI assistant. Run it on your own infrastructure to interact with AI via your favorite messaging apps and transform natural conversations into powerful real-world automations. You can also choose from 240+ pre-made Docker templates available in hPanel and on our website to spin up databases, developer tools, AI and machine learning apps, analytics tools, and more in minutes.

Node.js hosting

Setup improvements. Node.js web app hosting onboarding is now smoother and clearer, with domain selection upfront and real-time build progress, deployment logs, and selected settings. GitHub integration is also improved, with repositories appearing automatically after permission changes and clearer guidance if something isn’t visible right away.

Hostinger Reach

Drag-and-drop and section duplication. Build emails your way – simply drag and drop sections, images, and buttons in the Reach editor to rearrange your layout exactly how you want. Duplicating sections is just one click away too, making it faster and easier to iterate on designs without starting from scratch.

New sections. You asked, we delivered. Reach now includes 11 new section types, from headings and dividers to spacers and multi-column layouts, giving you more flexibility when building emails. New sections automatically match your template’s styles, stay fully editable, and are easier to find in a cleaner, categorized section picker.

Seasonal campaigns. Get weekly campaign suggestions in Hostinger Reach with seasonality in mind and prepare for current and upcoming events like Valentine’s Day or Easter without starting from scratch.

Hostinger Mail

Webmail, your way. View your inbox and selected message side by side for easier scanning and multitasking with a right-split, three-column layout in Hostinger webmail. Dark theme is also available, following system preferences or manual selection, for a more comfortable viewing experience.

Agency hosting

WordPress Profiler. See exactly what’s consuming your Agency hosting plan resources with the new WordPress Profiler in the websites dashboard. It helps you quickly understand why a site may be slowing down and fix performance issues before they affect your visitors.

Payments

NuPay Wallet. Boa notícia, Brasil! Clients in Brazil can now pay with NuPay Wallet, a fast and familiar option through the Nubank app. Enjoy card-free checkout, flexible payments using balance or credit, and automatic renewals for subscriptions.

The post What’s new at Hostinger: 2026 product updates appeared first on Hostinger Blog.

That’s what we did. After analyzing anonymous data of one billion messages that flew through our platform, we discovered that less than half actually deserved to be delivered to clients inboxes. The rest? Blocked by spam and virus filters for being suspicious, unsafe, or straight-up malicious.

And even among the inbox-worthy emails, very few were written by real people. Only two categories – personal email providers and low-volume senders – usually involve someone actually typing a message and hitting send. Together, they make up under 30% of received mail, which is only about 13% of all email traffic. Nearly everything else comes from automated systems sending notifications, reminders, promotions, digests, and alerts.

Let’s dive deep into our analysis to better understand how the internet actually communicates today.

Inside the 43.9% that gets through

We grouped the received messages into 10 categories based on who was sending them and why. This helps show the “normal” email ecosystem most of us interact with every day.

1. Business tools and SaaS (21.62% of received mail, 9.49% of all mail)

The largest group represents platforms people use every day for work:

• Business apps (CRMs, sales tools, etc.)
• Project management
• File sharing and collaboration

They send things like account updates, task reminders, cart and order notifications, login alerts, password reminders, verification codes, team messages, and workflow automation emails, to name a few. These messages are high-volume but legitimate, forming the backbone of online work.

2. Personal email providers (19.82% of received mail, 8.70% of all mail)

This includes typical everyday senders using services like Gmail, Outlook, Hotmail, Yahoo, and others for regular person-to-person communication, forwarded messages, and small business communication.

While many people still use personal email accounts to communicate, the volume is modest these days. Most day-to-day conversations have shifted to messaging apps, social networks, or team chats.

3. Marketing and newsletter platforms (15.92% of received mail, 6.99% of all mail)

These messages come from businesses and organizations using big email platforms like Amazon SES, SendGrid, and HubSpot to send promotions, newsletters, and similar content.

Such emails are usually allowed as long as the sender follows authentication standards, and people aren’t marking their emails as spam.

4. Social networks and communities (15.00% of received mail, 6.58% of all mail)

Platforms such as Facebook, Instagram, LinkedIn, and TikTok often fill inboxes with emails about:

• Friend requests
• Login alerts
• Messages and post notifications
• Community updates

Some people find these emails unnecessary, but high engagement keeps them deliverable.

5. Low-volume email senders (9.89% of received mail, 4.34% of all mail)

This group covers small businesses, personal domains, and niche services that send only occasional messages, such as person-to-person emails, order confirmations, or support replies from custom domains. Their low volume means they rarely trigger spam filters, which helps their messages reach the inbox reliably.

6. Ecommerce and marketplaces (5.46% of received mail, 2.40% of all mail)

Amazon, eBay, Mercado Livre, AliExpress, and Shopee are some of the busiest marketplaces in our clients’ inboxes. They send order confirmations, shipping updates, seller messages, and account alerts.

Even people who ignore most marketing emails still rely on these messages because they help track purchases and keep customers updated on their orders.

7. Financial services and payments (3.65% of received mail, 1.60% of all mail)

Banks, neobanks, and payment services like PayPal and Stripe mainly send:

• Payment receipts
• Fraud alerts
• One-time passwords
• Statement notifications 

These messages are important for clients, but they’re also common targets for spoofing. That’s why a similar group shows up in the blocked messages as well.

8. Media and entertainment (3.65% of received mail, 1.60% of all mail)

Services like Netflix, Disney+, HBO, and Substack keep inboxes busy with updates about what to watch, read, or catch up on next. Besides newsletters and new content recommendations, they also send billing reminders to their clients.

These messages tend to get high engagement because they point people to the content they genuinely care about.

9. Job and recruitment platforms (2.73% of received mail, 1.20% of all mail)

Apply for a job online and your inbox fills up fast with job alerts, interview requests, recruiter messages, and updates about your applications.

Emails from Indeed, Upwork, Naukri, JustDial, and other job platforms stand out because people don’t want to miss an opportunity that could shape their career path.

10. Travel and logistics (2.26% of received mail, 0.99% of all mail)

Inbox spikes from companies like Uber, Booking, and Airbnb often happen right before people travel. These platforms send:

• Booking and reservation details
• Reminders
• Trip-change alerts
• Receipts

These messages are usually welcome because they help people stay organized and avoid unexpected issues during their trip.

Inside the 56.1% that gets blocked

Our filtering system blocks far more email than it delivers – and for good reason. Malware, phishing attempts, fake senders, unsafe servers, and compromised accounts never reach clients’ inboxes. This hidden layer of email traffic shows how much dangerous activity happens behind the scenes, and how we work to keep you safe.

1. Phishing, scams, malware, botnets (33.87% of rejected mail, 19.00% of all mail)

The biggest category is also the most dangerous one. These senders try to steal information, spread malware, or imitate trusted websites to trick users. They often rely on automated systems, fast-changing domains, and botnets to avoid detection.

Fortunately, most threats never make it through, because their patterns match known phishing kits, malware loaders, fake shops, and botnet-driven spam.

2. Suspicious marketers and aggressive lead-gen senders (21.94% of rejected mail, 12.30% of all mail)

This group behaves more like spammers than legitimate businesses. They often use scraped lists and send large volumes of unwanted promotional messages.

Their emails aren’t always malicious, but they create a lot of inbox noise and frustration. They’re blocked due to high complaint rates and bulk campaigns originating from low-reputation domains.

3. Unverified or misconfigured online services (10.82% of rejected mail, 6.07% of all mail)

Sometimes the message itself is perfectly fine, but the system sending it isn’t set up correctly. If an online service sends emails from a server with missing SPF or DKIM records, open relays, weak security, or unusual sending patterns, the message looks risky even when it’s legitimate.

We block these emails because misconfigured systems are a common source of spam, abuse, and compromised activity.

4. Personal mailboxes used suspiciously (9.72% of rejected mail, 5.45% of all mail)

Even messages from Gmail or Outlook can get blocked if they’re being used in ways that don’t look normal. This happens, for example, when a personal inbox is hacked or when someone uses it to send lots of messages through automation tools.

We block emails when we see sudden spikes in volume, or our systems detect spam, phishing, viruses, or unsolicited cold outreach.

5. Email infrastructure and ESPs used by bad actors (6.83% of rejected mail, 3.83% of all mail)

Trusted platforms like Amazon SES or SendGrid serve millions of legitimate customers, but spammers also try to hide behind them. We block messages when sending patterns clearly show abuse or behavior that doesn’t match normal business use.

6. Government and public sector (3.61% of rejected mail, 2.03% of all mail)

Emails from government agencies and public institutions are usually legitimate, but they’re often sent in bulk and sometimes come from outdated systems or have misconfigured DNS records. We block them when weak authentication or unusual behavior makes them look unsafe or similar to phishing attempts that imitate official sources.

7. Financial institutions and payments (3.44% of rejected mail, 1.93% of all mail)

Banks and payment services are common targets for spoofing, so our filters treat them very carefully. We block messages when authentication is weak or the behavior looks even slightly suspicious, since that often signals an impersonation attempt.

8. Legitimate SaaS and B2B brands (3.26% of rejected mail, 1.83% of all mail)

Messages from well-known CRM tools, productivity apps, and other business platforms can still be blocked when something on the technical side isn’t right. Missing authentication, bad DNS settings, poor shared IP reputation, or customers sending in bulk can make these otherwise legitimate emails look suspicious.

9. Invalid, local, or non-internet senders (2.79% of rejected mail, 1.56% of all mail)

Some messages never had a real chance to be delivered because they didn’t come from proper internet-facing domains in the first place. These include internal network hosts, test environments, placeholder domains, or systems configured with non-resolvable addresses like “localhost”.

In most cases, these aren’t malicious, just misconfigured or not meant to send emails to the outside world.

10. Consumer platforms and social networks (2.71% of rejected mail, 1.52% of all mail)

Not all messages from Facebook, Instagram, and Quora reach the inbox. These platforms send large volumes of notifications, which can trigger filters when users rarely engage with them or when sending patterns shift. Low interaction, bulk behavior, or technical issues can make their emails look more like spam than useful updates.

What you can do about it

There are two sides to email: we all want less spam, and we all want our own messages to reach the right people. The good news is that you can improve both with a few simple habits.

How to reduce inbox noise

Here’s how you can keep unwanted mail out of your inbox:

1. Stay private. Avoid posting your email publicly and be selective with newsletters or giveaways. Spammers scrape the web and trade mailing lists, so once your address leaks, unwanted mail can follow you for years.
2. Train your provider. Use email filters and report spam. This helps your email provider learn your preferences and block similar messages in the future.
3. Separate accounts. Use different addresses or email aliases for personal life, shopping, and work. Clear boundaries make inboxes easier to manage and reduce clutter.
4. Clean up. Unsubscribe from anything you don’t read, and revisit old signups regularly. But remember: don’t click “unsubscribe” in suspicious emails – it confirms your address is active. Delete those instead.
5. Limit alerts. Turn off notifications you don’t need. Social networks and apps send far more email by default than most people expect.

The good news is that smart tools can do most of the heavy lifting for you. In Hostinger Mail, you can ask your AI agent Kodee to report spam in bulk, clean up your mailbox, create filters and rules, set up aliases, or unsubscribe from unwanted senders at scale. On top of that, the built-in AI can summarize threads, highlight what matters, and help you find what you need fast, without any manual work.

How to make sure your own messages are received

Good deliverability isn’t luck; it comes from a few habits that signal to inbox providers that you’re a trustworthy sender.

Let’s see the actual reasons why emails get blocked – and how you can avoid each issue.

1. Poor sender reputation (33.9% of rejected mail). Reputation drops when you send to outdated lists, get marked as spam, or generate a lot of undeliverable mail. These signals add up across the entire internet, not just one system. Don’t email people who never asked to hear from you, remove inactive subscribers, and stay relevant with your content to keep your reputation high. Use tools like Google Postmaster or your provider’s analytics to keep an eye on delivery, spam rates, and domain health. 
2. Domains that don’t resolve (21.73% of rejected mail). If a domain doesn’t exist or hasn’t fully propagated yet, the email won’t get through. This often happens with brand-new domains or spoofed domains used by spammers. If you just bought a domain name, wait a few hours for the receiving systems to confirm who you are. 
3. Mailbox doesn’t exist (17.29% of rejected mail). Hitting too many invalid inboxes is a fast track to a bad reputation. This often happens with old lists or purchased databases. When providers see repeated attempts to reach nonexistent users, they assume you’re sending blindly – and start blocking you.
4. Exceeded rate limits (10.67% of rejected mail). Big bursts of email can look like bot activity. If you’re sending too many messages at once, providers slow you down or temporarily block the traffic. Warm up gradually and avoid sudden spikes that resemble spam.
5. Technical or protocol issues (6.98% of rejected mail). When the system can’t verify who you are, it can treat you as an impersonator. Missing SPF, DKIM, or DMARC records, incorrect server identification, and improper headers can all cause rejections. 
6. Bad message content (6.21% of rejected mail). Sometimes the problem isn’t the sender – it’s the message itself. Phishing-style links, ALL-CAPS subjects, missing headers, mismatched sender details, and unusual formatting all raise red flags. The more signals in an email, the bigger the chance it will get rejected. Emails with virus attachments also fall into this category. 
7. Mailbox full (3% of rejected mail). The issue can be at the other end of the line: the recipient’s inbox has no room left. These bounces aren’t harmful on their own, but they add up if you keep sending to the same full mailbox without pausing.

Final thoughts

Email may feel simple from the outside, but behind the scenes, it’s one of the most complex – and most abused – communication systems online.

Our analysis of one billion messages shows a clear divide: legitimate work and personal communication make up most received mail, while scammers, botnets, and misconfigured systems generate the majority of blocked traffic.

Understanding who’s sending what and why messages get rejected helps everyone stay safer and communicate more effectively.

With better habits and smarter tools, you can reclaim your inbox – and the time it silently takes from you every day.

Methodology

This analysis is based on anonymized data from one billion emails processed through Hostinger’s infrastructure in January 2026. We don’t read message content – only technical metadata such as sender domains, authentication results, reputation signals, and delivery outcomes.

The post Our one-billion-email analysis will make you think differently about your inbox appeared first on Hostinger Blog.

Some came with a detailed business plan. Others showed up with nothing more than curiosity. But the goal was the same: build something real without getting stuck in code, design tools, or technical setup.

And that’s exactly what happened.

What you’re actually building

Creators, tinkerers, and entrepreneurs across the United States, Brazil, France, India, and beyond are using Horizons in very different ways.

One founder is building platforms to help people earn online. Another drafts ready-made website prototypes for small businesses on Instagram. A teenager in Azerbaijan used it for a school assignment. A 72-year-old in the Netherlands explored new tech simply for the joy of it. In the Philippines, a creative director launched a community-driven disaster response platform.

The backgrounds vary wildly, but the drive to build is the same.

And when we look at anonymous prompting data, clear patterns emerge. Users are building:

• Business, marketing, and portfolio websites – 49%
• Ecommerce stores for physical or digital goods – 10%
• Content and learning platforms – 6%
• SaaS dashboards and tools – 5%
• Other (e.g. AI-powered tools, internal and niche apps, community platforms) – 30%

These are not throwaway experiments. They are projects built to generate income, streamline work, test startup ideas, or support real communities.

A year of evolution

In the beginning, people came for speed: type what you want and get it built in minutes.

But Horizons didn’t stop at fast prototypes. Over the year, the AI models powering Horizons became more capable and more reliable. An even bigger leap came from the architecture: instead of one AI doing everything, multiple specialized agents collaborate on each project, producing more consistent and stable results.

We also focused on removing the most common technical roadblocks and bringing essential features directly into the platform:

• Integrated backend: You can add features like Google Sign-In, user authorization, data storage, and automated emails without stitching together third-party services.
• Built-in ecommerce: Selling online requires payments, product management, and checkout flows. Horizons includes a native ecommerce engine, so you can launch a store without relying on external platforms.
• Select and edit: Instead of regenerating entire pages, you can click on a specific element and describe exactly what to change. Updates feel precise and controlled.
• Kodee: Discuss your project, refine prompts, and get help troubleshooting issues in real time with a built-in AI companion that helps while you build.
• Remixable templates: Share your website or web app as a template others can copy and reuse, and make money from it – up to $150 per referral.

Built to go live

Building is one step. Launching is another.

With Horizons, hosting, domain registration, and business email are all available in one place. You can focus on your idea instead of the setup.

One million users have already taken that step. If you’ve been waiting for the right moment to build, this might be it.

The post One year, one million users: How Horizons changed the way people build online appeared first on Hostinger Blog.

That’s because every app has two sides. There’s the frontend – what you see and interact with, like buttons, forms, and colors. And there’s the backend, the hidden foundation that makes everything work, like saving information and managing users.

No-code AI builders have become great at handling the frontend, but the backend has usually required third-party tools, adding extra steps and friction.

Hostinger Horizons’ latest update changes that by bringing the backend directly into the no-code platform. Databases, authentication, file storage, and built-in connections to other services are now included, so sites and apps can run entirely within Horizons.

From operational tools and business websites to ecommerce projects, AI-powered apps, and booking forms, you can now ship fully working products out of the box. No third-party integrations, no separate accounts – everything stays in one place.

Designed for fewer distractions

The backend works automatically. Instead of following setup guides or creating accounts elsewhere, simply describe what you want to build, and Horizons puts the pieces together. If an app needs users, data, or integrations, Horizons takes care of it behind the scenes.

A key advantage of Hostinger Horizons is the clear separation between testing and live environments. You can explore changes and try new functionality without affecting what’s already published – a common issue with single-database setups. Updates only go live when you intentionally publish them.

Plus, the integrated backend feature is included for all new users at no extra cost.

Sign-in and messages, handled

Web apps created with Hostinger Horizons can support email and password sign-in, one-time passwords, or single sign-on with providers like Google, Apple, Facebook, and Microsoft. Apps can also request user consent and access external resources, such as their calendars.

Email sending is included as well, with no additional accounts required. Horizons handles authentication emails for signups and password resets and supports custom, event-triggered messages such as confirmations, reminders, and security alerts.

All backend services in Horizons run on our own infrastructure. Everything is stored and managed within the same platform, without third-party providers or external dependencies.

Existing Horizons clients who already use Supabase can continue running their projects as they are, or they can switch to the built-in backend by recreating their project.

No more workarounds. Just real apps, built the no-code way. Try Hostinger Horizons today.

The post No-code’s backend bottleneck is history appeared first on Hostinger Blog.

Hostinger, a no-code AI-driven platform for building and growing online businesses, today reported 51% year-over-year revenue growth in 2025, reaching €275.4 million. This marks the company’s fourth consecutive year of over 50% revenue growth and positions it among Europe’s most consistently high-performing technology companies.

Hostinger’s customer base expanded 35% to 4.6 million businesses across more than 150 countries. The company attributes these results to steady demand for its core hosting and cloud infrastructure services alongside accelerating adoption of AI-driven tools designed to simplify how businesses build, manage, and scale their online operations.

Hostinger’s 2025 performance extends a remarkable multi-year growth trajectory. Since 2022, the company has grown revenue from €69.6 million to €275.4 million, a compound annual growth rate of 58%, while expanding its customer base from approximately 1.5 million to 4.6 million users. Over this period, Hostinger added €205.8 million in cumulative new revenue and 3.1 million net new customers.

“Our customers don’t want to manage infrastructure or tools – they want to run their businesses,” said Hostinger CEO Daugirdas Jankus. “AI allows us to take more of that complexity off their hands, whether that’s building something new or keeping existing services running smoothly. The results we’re seeing reflect how strongly that approach resonates across markets, from New York to Mumbai and from São Paulo to Jakarta.”

Agentic AI drives operational transformation

Hostinger has increasingly embedded autonomous AI agents into everyday workflows across its platform, allowing users to perform tasks that previously required technical expertise through a simple chat interface.

One such agent, Kodee, which evolved from a chatbot into an AI agent, can perform more than 350 different admin-level tasks – some of which include access to and control of users’ IT systems. These tasks include website migrations and backups, store management, configuring DNS, checking server health, and handling billing – areas that historically created technical friction for small and medium-sized businesses operating online.

By year-end 2025, Kodee handled 81% of customer support interactions across Hostinger’s 4.6 million users, up from 50% at the start of the year, saving the company around €9 million for the year.

The company’s AI-powered web-application platform, Hostinger Horizons, which launched in early 2025, attracted more than 800,000 customers by year-end, enabling them to build functional web applications without writing code. Hostinger Reach, the AI-powered email marketing service that allows users to draft professional campaigns and create customer segments through conversational AI, reached 150,000 users by December 2025.

Collectively, these innovations have driven strong customer satisfaction, evidenced by a Net Promoter Score of +59, a metric indicating how likely customers are to recommend the product to others.

Sustained recognition as Europe’s growth leader

In 2025, Hostinger was listed among the FT 1000 of Europe’s fastest-growing companies for the sixth consecutive year and ranked second in the Financial Times & Statista Long-term Growth Champions: Europe 2026 report. The Long-term Growth Champions ranking specifically recognizes companies demonstrating sustained revenue growth over a decade, distinguishing companies that maintain momentum at scale from those experiencing short-term spikes.

The company’s consistent performance across multiple years and market conditions reflects both the resilience of its business model and the compounding advantages of operating at scale.

Founded in 2004, Hostinger benefits from a mature, geographically diverse customer base spanning India, Brazil, the United States, Indonesia, and France. This established foundation has enabled it to roll out new AI capabilities across millions of users simultaneously, a structural advantage unavailable to newer, AI-native startups.

The post Hostinger posts fourth consecutive year of 50%+ growth, driven by platform-wide AI agent use appeared first on Hostinger Blog.

OpenClaw on Hostinger is now a true one-click experience. You can deploy an AI agent and start using it immediately, without external accounts or setup hurdles.

Behind the scenes, this is powered by our partnership with nexos.ai, an all-in-one AI platform for building and running AI agents, enabling AI credits to be bundled directly into OpenClaw.

Why OpenClaw is taking off

OpenClaw, formerly known as Clawdbot and Moltbot, is an always-on AI assistant that works inside the tools you already use. And it’s having a moment. With tens of thousands of deployments per week, it’s now the most popular app in our 260-strong Docker catalog.

Popular OpenClaw use cases include:

• Running AI assistants in WhatsApp, Slack, or Telegram
• Automating everyday tasks
• Controlling browsers and web tools
• Running customer support bots

It’s powerful, flexible, and looks simple to use. But during installation, you hit the first screen: “Enter your API key.”

For developers, that’s a 5-minute bump. For others, it’s where momentum dies. What’s an API? How do I get it? Is it safe?

We’ve heard you.

AI credits, built in

With the nexos.ai add-on, that step is gone. When you add nexos.ai credits, the API connection is configured for you behind the scenes and linked directly to your OpenClaw installation. This makes OpenClaw usable for non-technical users who want results, not infrastructure lessons.

And unlike single-provider setups, nexos.ai lets you switch between the latest AI models, such as Claude, ChatGPT, and Gemini, directly inside OpenClaw. That means you can easily balance cost, performance, and response quality for your agent.

Nexos.ai credits work like a prepaid balance. They don’t expire, are only used when a model runs, and you can top up anytime from hPanel.

If you want to use nexos.ai elsewhere, you can copy your API key from hPanel, and it will work wherever nexos.ai is supported. And if you prefer manual setup, you can skip the credits and bring your own keys.

Why VPS is the right foundation

An always-on AI agent needs an always-on environment. A VPS is built for that.

Unlike personal hardware like a Mac mini that needs to stay powered, updated, and reachable around the clock, a VPS gives you dedicated resources, a public IP, and full control out of the box. It also adds an extra layer of isolation that helps keep your setup secure. Your assistant stays online, responsive, and fully under your ownership.

You also get Kodee, your AI-managed VPS assistant. It connects directly to your VPS and hPanel, unlocking over 200 real server actions. Just describe what you want in your own words, in more than 50 languages, and Kodee handles the technical work. It can troubleshoot errors, read logs, manage Docker containers, configure firewalls, create snapshots, scan for malware, monitor performance, and more.

Focus on what your AI agent does, not how it’s wired. Start building your personal AI agent today.

The post One-click AI agents: OpenClaw just got easy for everyone appeared first on Hostinger Blog.

For Maya Dwi Pratita, the founder of sustainable fashion brand Panarima, the challenge was clear: how to take a hyper-local, handmade product to a global audience without losing its soul.

She had the craft and growing customer interest. What she didn’t have was a home on the internet or the tools to scale production without outsourcing.

This is the story of how the Hostinger Microgrant helped her bridge the gap between nature and technology.

What is the Hostinger Microgrant initiative?

The Hostinger Microgrant initiative is a global program to help entrepreneurs build their own online platforms by removing financial and technical barriers.

In the Indonesian edition of the program, selected winners receive IDR 20,000,000 in funding, along with a suite of Hostinger tools and services to get started.

The goal is simple: help entrepreneurs rely less on restrictive third-party marketplaces and take ownership of their online presence.

Who is Panarima?

Panarima is more than a fashion label. It’s a social enterprise. Based in Boyolali, Central Java, the brand specializes in eco printing.

This technique uses real leaves and flowers to create natural patterns on fabrics such as cotton, silk, and rayon.

Every piece reflects Indonesia’s botanical richness, using natural dyes and locally sourced materials.

The name itself points to the brand’s philosophy.

“Panarima is taken from the Javanese language, meaning gratitude – in hope to give direct gratitude towards everyone and everything that’s involved in our process of creation,” Maya explains.

This philosophy shapes how Maya works with local home tailors in Boyolali. By collaborating directly with them, she shares the economic benefits of the brand’s growth with her community.

What challenges did Panarima face?

Before the microgrant, Panarima faced real limits when it came to scaling.

The brand was active on Instagram, but Maya struggled to tell the whole story behind each piece.

“I mostly face [challenges] online because I struggle with our online presence – on how to tell our story,” she says.

Without a website, Panarima depended heavily on social media algorithms for visibility. There was no central place to explain the brand’s values or the intricate eco printing process to potential customers.

Production created another bottleneck. Maya needed specific equipment but didn’t have the budget to invest in it.

“We want to cut the production budget that we usually use because we don’t have this specific machine,” she explained at the time.

As a result, even small details, such as buttonhole-making, had to be outsourced. That added extra time and cost to every garment.

How did the Hostinger Microgrant help?

The grant funded the creation of Panarima’s official website using Hostinger’s tools. This gave Maya a dedicated online home and reduced reliance on third-party platforms.

Q: How is the transition to your own website going?

Maya: “The transition is nearly complete (around 80%). Our website is live, and we’re continuing to migrate our international customers there. Hostinger has been very user-friendly and accessible, especially for someone without a technical background like myself.”

Part of the grant was also used to improve Panarima’s workshop. Maya invested in equipment that made daily production easier and more efficient.

Panarima purchased a new cutting table, snap button tools, and a Janome sewing machine.

Q: What improvements have you made in your business thanks to the grant?

Maya: “The Janome machine allows us to create button embroideries in-house – before this, I had to spend extra time and money just to make buttonholes elsewhere. These upgrades truly help us work more productively and independently.”

What is the social and economic impact?

The grant also strengthened the people behind Panarima, from Maya herself to the local home tailors she works with.

Q: Have you seen changes in the type or volume of orders you’re able to take on? And has that affected how you work with your home tailors?

Maya: “Yes, the improved production capacity has helped us secure more corporate work. We completed two corporate orders with Makadaya Impact Store in Ubud, Bali. Our local home-tailors are still working with us regularly, especially when fulfilling larger corporate orders.”

What are the results and future plans?

By bringing production in-house, Panarima has sped up its workflow and reduced costs.

Q: Can you estimate how much time or cost the new equipment has saved you?

Maya: “Over the past six months, these tools have helped us shorten production time by 3–4 days per corporate order and save approximately Rp300,000 to Rp500,000 per order. This efficiency also allows us to take on more customized and local-market projects, as we no longer need to travel as much for outsourced production.”

On the digital side, the results are just as encouraging.

Panarima has been featured by Telobag as an “Eco Hero,” collaborated with Nasho, and attracted new customers through Instagram. The website is also nearly ready to serve global buyers directly.

Why is a website important for sustainable brands?

Sustainable fashion relies on storytelling. Customers want to understand the “who, why, and how” behind the price tag – something social media captions often can’t fully convey.

Q: How has the website contributed to your business growth or visibility?

Maya: “The website has helped me tremendously in sharing the story, vision, and mission behind Panarima. Another thing I truly love is the creative freedom it gives – we can customize the layout, fonts, images, and color palette to perfectly reflect our brand identity. It feels like having our own digital studio, one that truly represents Panarima’s personality and values.”

By having its own platform, Panarima can build trust with international buyers and establish credibility in a way social media profiles alone can’t.

Lessons from Panarima’s digital transformation

Traditional craftsmanship can thrive in the modern era with the right tools in place.

With Panarima, Maya built a business that is efficient, independent, and rooted in community. She did this by combining a deep respect for nature with practical digital tools.

Owning your online presence is often the first step toward independence.

Ready to tell your story? You can create a website today and start building a digital home for your brand.

The post Hostinger Microgrants: Scaling sustainable fashion with Panarima appeared first on Hostinger Blog.

Work is changing fast – new tools, new ways of teaming up, and new expectations. The skills that got us here won’t always get us where we’re going.

At Hostinger, we’re learning in real time what it means to stay adaptable while still delivering results. Growth here isn’t a straight line – it’s testing, adjusting, and learning from what works (and what doesn’t).

The future of work doesn’t belong to the ones who get everything right. It belongs to those who stay curious, ask questions, and keep moving forward when things are uncertain.

Great performance is no longer enough

Modern organizations are learning to perform and transform simultaneously. In management research, this dual capability is called organizational ambidexterity – delivering results today while preparing for tomorrow. Yet, in practice, balancing these competing priorities remains challenging. 

When growth accelerates, pushing the needle further becomes harder. The space to expand narrows, and each new move demands sharper decisions. Uncertainty often emerges exactly at this inflection point – when it’s unclear whether to keep the current direction or explore a new one. The search for that next direction can lead to a slowdown, not because ambition fades, but because redefining what progress means takes time. That pause is where real growth begins – the moment the ground is prepared for the next leap.

At Hostinger, we took this leap in 2019. Assuming that performing and transforming couldn’t happen within the same team, we separated the two. One part of the organization focused on performance, continuing to scale our hosting business. The other started exploring transformation by establishing a new start-up — Zyro, which later turned into Hostinger Website Builder, an AI-powered platform for creators and entrepreneurs to quickly create, customize, and publish websites without any coding skills.

Zyro launched within a year – remarkable timing, considering , that this happened before AI emerged as a major global trend.

By late 2024, we faced a different challenge. AI began reshaping the competitive market at unprecedented speed, and we needed to act quickly. Between Christmas and New Year’s, we made a conscious decision to build something new – Hostinger Horizons – an AI-powered, no-code platform for building and publishing websites and web apps.

Here’s a message that became the starting point for Hostinger Horizons, shared by Giedrius Zakaitis, Head of Product, on December 23, 2024:

This time, instead of creating a new team, we mobilized existing personnel. Within two months, Hostinger Horizons went live – and within six, more than 500,000 people had adopted the platform. This experience revealed something new: contextual ambidexterity – transformation occurring within existing teams, without big structural changes. The same people running daily operations also drove innovation.

This approach became the foundation for the tools that followed in 2025 – Hostinger Reach and Hostinger Mail – AI-powered tools that make communication and email management easier, faster, and more focused, each built even faster than the previous one.

Not long ago, the idea of developing three new products within a single year would have seemed unrealistic. What has changed isn’t that the work has become easier, but that we are learning to respond to change with greater agility and collaboration.

The human side of change

As organizations evolve, change reshapes not only how we work but also how we adapt, connect, and move forward through uncertainty together.

When we built Hostinger Horizons in two months, the energy was incredible. The excitement was real, and it inspired people across the company. But for those deeply involved, it wasn’t easy. Long hours, fast decisions, and constant change made it intense at times.

Through surveys and one-on-one conversations, we observed that people experience change differently. Some embrace it with enthusiasm; others approach it with more caution — both natural responses to unfamiliar situations. Harvard Business School professor J.W. Rivkin’s research on “internal barriers to act” – perception, motivation, and coordination – explains what we witnessed firsthand. Not everyone feels the same urgency or recognizes opportunity at the same pace, which is making guiding change both complex and deeply human.

As HR professionals, our role is to recognize these varied responses and help teams navigate them – not by eliminating uncertainty, but by building resilience, optimism, and trust. 

Rethinking potential and talent

Change affects not only how we support our teams, but also what we look for when bringing new talent on board. For a long time, we’ve been hiring for “today” – relying on structured competency frameworks and fixed definitions of “high potential.” Yet these frameworks only work when we know exactly where that potential will be applied.

As we navigate an era of new tools, new ways of collaborating, and shifting expectations, it’s clear that we have to start hiring for what’s next. But how do we identify potential for the unknown?

Step by step, we’re learning to recognize and nurture dynamic potential – the ability to learn quickly, adapt to change, and experiment fearlessly. The most valuable people aren’t those who already have answers, but those curious enough to discover them.

According to “Talent’s New Lexicon: Agility, Adaptability, and Ambidexterity” by Tania Lennon and Misiek Piskorski, the strongest predictors of long-term success today are learning agility, creativity, and the courage to experiment – even at the risk of failure. These qualities empower individuals to move confidently from one challenge to the next, continuously expanding and strengthening their capabilities.

Spotting learning agility 

As we rethink potential, we’re also re-examining the foundations of our hiring decisions. In a world where roles evolve faster than job descriptions can keep up, relying solely on experience no longer tells us enough. Experience shows where someone has been – but not how they responded, what they learned, or how they might grow in unfamiliar territory.

This is why, when interviewing at Hostinger, we look beyond experience and focus more on people who are hungry to learn: who see challenges as opportunities and reflect on what each experience teaches them. Beyond technical skills or past achievements, we’re beginning to explore psychological capital (PsyCap), or the HERO model, which stands for hope, efficacy, resilience, and optimism.

These qualities, as discussed in “Ambidextrous Leadership and Innovation” (Emerald Insight, Journal of Knowledge Management, Vol. 29, No. 5, 2025), highlight how leaders who balance exploration with disciplined execution create environments that foster both stability and creativity. By learning to identify and nurture these ambidextrous leadership traits during hiring, we aim to build teams that are not only capable but adaptable, innovative, and resilient in dynamic environments.

Hope helps people imagine better outcomes. Efficacy gives them the courage to act. Resilience helps them recover after setbacks. And optimism keeps them moving forward, even when things don’t go as planned.

In the end, whether we’re managing change, redefining potential, or hiring new talent, it all comes down to one principle: growth happens when people have the courage – and the space – to keep learning.

The future of HR

The future of work belongs to people who stay curious, keep learning, and adapt with intention. Building such organizations starts with hiring and developing people who embody that same duality – steady yet adaptable, skilled yet curious, grounded yet brave enough to experiment.

At Hostinger, we’re still learning what it takes to grow this way. Our processes, tools, and culture continue to evolve. But if there’s one lesson that stands out, it’s this: real progress is rarely linear. It’s a rhythm of iteration – of performing, transforming, and learning together.

Today’s world of work no longer rewards those who simply know; it rewards those who learn. The future belongs to ambidextrous thinkers—and to the teams that empower them.

The post Future readiness: Are you hiring for today – or for what’s next? appeared first on Hostinger Blog.