Typeform

Movie fans and awards show lovers, this one’s for you: The 98th Academy Awards are this Sunday—and our (unofficial) Oscars ballot just dropped. 👀 There’s no better time to stir up controversy in the group chat. Grab your copy now 🏆: https://lnkd.in/dm6tcDFb

Your forms are asking for too much. And getting too little in return. Clay, a company that works with GTM teams to consolidate and uplevel enrichment data, is doing something wildly different: one question, 20+ data points. Yash Tekriwal 🤔, Clay’s Head of Education, discovered that most B2B forms are stuck in extraction mode, demanding 5-6 fields before earning any trust. The better way: ☑️ Ask just ONE question (LinkedIn URL works magic) ☑️ Auto-enrich for 20+ qualification points ☑️ Score with AI that catches edge cases ☑️ Follow up with custom memes (yes, really) ☑️ Gamify when you need more data Result: 70% better conversion rates and prospects literally messaging "I have six figures, take my money." Stop extracting. Start inviting: https://lnkd.in/enFVHyUH

The people seem to have spoken—in the comments section. Someone drops "Is this AI?" And the conversation inevitably turns negative. But what's ACTUALLY happening to brand perception as Generative AI continues to be a highly valuable partner to marketers? We've got a few (data-informed) thoughts. See the full results of our survey on Generative AI in marketing: https://lnkd.in/exzReQk8

We have a "Pets of Typeform" Slack channel. It's a channel that inspired trading cards, which inspired trading card competitions, which inspired this very post. For the past two years at our annual all-company offsite, we trade collectible cards featuring our pet friends (who help us do our best work as remote workers—and occasionally impede it with shameless paws). These cards have become a lighthearted, time-honored tradition, maintained by our very own Amy Carlson, and they're one of the many reasons we enjoy coming together to reconnect (at re:connect).

Reflecting on re:connect, our annual all-company offsite. It’s the one time a year our fully remote team comes together in person to reflect, reset, and reignite our collective spark. For a few days, we connected over 2025 accomplishments, 2026 ambitions, real customer problems (and solutions), Austrian food (your next favorite Typeform feature, fueled by schnitzel?), trading cards (more on that in another post), and even some line dancing 🕺 The photos are the highlight reel. The best part is what comes next.

Generative AI isn’t a passing trend, and it’s already changing how marketing gets done. So what does that mean for marketers in 2026? And how are people really feeling about the rise of AI? We surveyed 2,000+ marketers and consumers to unpack what’s shifting, what’s working, and what this new partnership between marketers and AI actually looks like. Read our newest Get Real report: https://lnkd.in/exzReQk8

Ladies celebrating ladies

Here, you can borrow our notes 🖊️ (Almost) everything you missed at last week's product release. Learn more here: https://lnkd.in/eE9bXbPV

DtMF 🐸

Engineering-minded marketers run experiments in 2-week sprints, not 3-month slogs. Brian Krall, VP of Performance Marketing at Tovala, brings a software developer background to marketing. Think hypothesis testing, hackathon-style brainstorming, and rigorous data analysis. Today his team runs 2 concurrent experiments in 2-week sprints, allowing them to constantly refine their approach. Check out his complete framework for bringing engineering principles to your marketing team in our latest playbook: https://lnkd.in/eDYHbHTh