Geoff Wilson

Google once again shoots down the idea of GEO being different than SEO... Great segment from Danny about this at 29:58 in the video. From Danny: "Good SEO is good GEO, or AEO, AI SEO, LLM SEO, or LMNOPEO. What you've been doing for search engines generally is still perfectly fine and the things you should be doing." and "People will tell you have to make sure you have this vector thingy that's doing the passage thingy, and it's just like uhhhhh..." https://lnkd.in/ekdDmndj

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From a tech systems perspective, this is one of the most compelling case studies I’ve seen in a while.  No cell.  No radio.     Just one chance to get a message out from the Colorado backcountry, and it worked. A single GPS text reached dispatch thanks to T-Priority and T-Satellite. That triggered a life flight and helped save a life.    It’s a rare example of a comms system that:  • Assumes zero coverage  • Degrades intentionally, not accidentally  • Prioritizes minimal payloads over ideal conditions    This isn't a theory. It’s tech under real-world pressure…and it delivered.    If you're building for field teams, remote ops, or emergency response, this belongs in your resilience playbook 🙌 You can learn more here:  https://t-mo.co/3ORrDtU    T-Priority Partner

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If your data is stuck in marketing, your growth is stuck in neutral. In this video, I talk about how front-line teams—from wealth advisors to commercial bankers—can act on real-time customer signals to prevent churn, drive cross-sell, and deepen relationships. First-party data belongs in the hands of your relationship builders, not buried in dashboards. #customergrowthengine BlueConic

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I’ve worked with 1,000+ high-ticket offers. Across every niche. Here’s every lesson I’ve learned that separates $100K/month businesses from $1M/month machines: 1. Weak offer? Nothing else matters. If your show rate is in the 30s—even with reminder automation? You don’t have an offer. You have a sales liability. Standout offers do the opposite: • 70–90% show rates • Minimal friction • People show up ready to buy Your KPI flexibility disappears when the offer’s mid. 2. Want a great offer? Sell what people already believe in. You’re not just selling the product—you’re selling the idea of it. Easiest path? Offers based on common beliefs: • Real estate creates millionaires. • Commercial real estate is a wealth vehicle. The worst offers? Stuff people have never heard of or trust—like making passive income from payment terminals. You’ll need 5x the spend just to make it sound normal. 3. Target in-market buyers—or bleed cash. You need a pool of people who are already saying: “I want this.” “I’m ready to buy.” “I know I need this.” No in-market audience = no scale. You’ll waste money trying to educate people before you convert them. 4. Enter accumulation mode—fast. Two things must happen simultaneously: • Stack profit in your bank • Reinvest profit into ads That growing buffer gives you leverage, peace, and power. Without it? You're stuck risking the same spend every month—and wondering why you haven’t grown. 5. Scale what works—but don’t become a one-legged stool. Most million-a-month businesses run on one conversion mechanism. But when that leg wobbles? Revenue nosedives. You need: • Secondary funnels • Additional ad channels • Organic + paid • More than one high-performer on the team Diversify—before you’re forced to. 6. The one thing always dies. One client went from $200K → $2M/month off a single ad channel and single funnel. They saw the writing on the wall. Diversified before it died. Then the ad channel crashed. Revenue dropped—but didn’t collapse. 7. Stop relying on closers. Some of our top clients: • Do $1M+ per month • Sell offers up to $40K • Don’t use closers at all Challenge funnels. Webinars. Zoom pitch calls. Direct checkout. Less risk. More margin. Higher control. Don’t be hostage to team mood swings. 8. Founders: stay in the f*cking trenches. The highest-leverage founders still: • Write hooks • Review CTRs • Audit VSLs • Train closers • Obsess over KPIs One client scaled from $200K to $1.7M/month—then said: “I’m only giving you 2 hours this month.” Guess what happened? Revenue crashed. Ads fatigued. Calls dried up. Stay involved. Or pay the price. Bottom line: Scaling high-ticket offers is hard enough. Don't make it harder by: • Ignoring what buyers already believe • Targeting the wrong audience • Scaling with no cash buffer • Sitting on one conversion mechanism • Depending on closers • Checking out early Do it right. Or don't do it at all.

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Most SaaS storyboards miss the one thing users actually care about, which is their pain. We were recently hired to edit a SaaS video. The founder sent us a storyboard that looked perfect on paper with clean structure, neat visuals, and plenty of ‘feature highlights.’ But in reality, the video just wasn’t connecting with people. So, we scrapped it and rebuilt the storyboard from scratch. The new version did more than just show the product, it showed the problem users were facing and how the tool solved it. Here’s what we changed when we remade the storyboard: 1. Pain first, not product. We opened with the problem users wake up thinking about. 2. Solution in motion. Within 5 seconds, the product was on screen solving that exact pain. 3. Proof early. Screenshots, stats, or a customer win before diving into features. 4. Keep it human. Dropped the robotic and used language people actually speak. 5. Close with transformation. Ended with what life looks like after using the product. SaaS videos rarely fail because of the product. They fail because the story doesn’t connect with people. (Save this + Repost for others if it’s useful ♻️) P.S. What makes a SaaS video stand out isn’t more features on screen, it’s showing users that you actually understand their painpoint. -Neel

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🔥 Unlocking Loyalty & Revenue with Jason Fuentes of Wildfire Systems, Inc Had an awesome conversation with Jason Fuentes — a veteran of the affiliate marketing world and a major player in Austin’s performance marketing scene — on the latest episode of the podcast! Jason’s journey is a masterclass in evolution: from manually scrubbing lead lists for University of Phoenix back in the day to now shaping how top financial institutions build loyalty through rewards with Wildfire. 💼 Wildfire Systems, Inc creates white-labeled loyalty platforms that embed directly into apps like Citi and Acorns, offering users cashback, coupons, and personalized rewards — all while respecting privacy and skipping the creepy ad tracking. 👀 💡 Key takeaways from our conversation: 🤝 Partner-First Philosophy: Wildfire succeeds by helping its partners succeed. Their business model is built around aligned incentives — if the partner earns, Wildfire earns. This creates a win-win ecosystem for merchants, financial institutions, publishers, and end users alike. 🤝 👨‍💻 Privacy-Respecting, Data-Smart Strategy: Rather than tracking and predicting behavior like traditional ad networks, Wildfire surfaces rewards based on what users are already doing. It's a fresh take on using data ethically — empowering users, not exploiting them. 🔒📊 💻 The Wildfire Commerce Network: Recently launched, this retail media network brings together financial and non-financial apps to create brand-safe environments where users can earn rewards while staying inside the apps they trust. It’s about driving more transactions and loyalty — all within familiar platforms. 📲🔥 💯 Going Beyond Cashback: Cashback gets people in the door, but Wildfire’s vision is deeper. They're crafting experiences that build long-term engagement, offering additional perks and dynamic interactions that go beyond the transaction to create real brand love. 💬❤️ Jason also dropped gems about his background in ad tech, building products through experimentation, and even being the second-best tuba player in Texas in 2000 🥁 — yep, we went there! 🎧 Don’t miss the full convo. 🟢 Spotify: https://lnkd.in/gPRYM7DZ 🟣 Apple Pod: https://lnkd.in/ginUNE2b 🔴 YouTube: https://lnkd.in/gwJVU36R

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If your CAC is rising, it might be time to change how you're building audiences. A national boat towing company came to us with a challenge: Cost to acquire a customer on paid social was getting out of hand. So we tried something different: predictive modeling. Instead of targeting broad interests, we built a custom audience using likelihood to purchase data. The result? 📉 37% decrease in acquisition cost. This isn’t just better targeting , it’s smarter targeting. And it works across various verticals. What would a 37% drop in CAC mean for your team?

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If You’re Spending $1K–$5K/Day on Meta Without a Real Strategy—You’re Just Feeding the Machine. At this spend level, most brands think they’ve “figured it out.” But here’s what we see every time we audit these accounts: 🚨 Random campaigns with mixed objectives 🚨 Testing jammed into scaling campaigns 🚨 No creative segmentation, no exclusions, no optimization windows 🚨 And absolutely no idea which creative themes are actually working $1K–$5K/day isn’t “testing” territory anymore. That’s $30K–$150K/month. You better have a system. Here’s the structure we install in every account before we scale a dollar: ✅ Testing Campaigns → Focused on message/theme/format validation (with strict KPIs) ✅ Scaling Campaigns → Only proven winners (creatives pulled via Post ID) ✅ Evergreen Campaigns → Your top 5% that consistently print ✅ Creative Cadence → Weekly or biweekly drops with mapped angles and clear hooks ✅ Optimization Windows → Minimum 3-day data cycles, no gut decisions ✅ Exclusions → Existing customers OUT. Cold traffic IN. This is the boring (but real) stuff that separates the brands scaling profitably vs. the ones watching CAC climb while their ROAS tanks.

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I put together a list of 19 must-have Webflow apps that help automate workflows, improve site functionality, and save a ton of time. A few of my favorites: - Apps that automate repetitive tasks. - Heatmaps & session recordings for better insights. - Real-time search, filtering, and gated memberships. - Seamless sync with Airtable, Notion, and HubSpot. If you're building in Webflow, these tools are a game-changer. Let me know if I missed any good ones! https://lnkd.in/g6E8PjVc

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#2 If I launched a crypto casino tomorrow: Operational Excellence Part 2 of the series. This one doesn't get talked about enough. Everyone wants to talk about marketing and growth. Nobody wants to talk about operations. But operations is where trust is actually built or destroyed. Players don't see your marketing strategy. They feel your operations. Every deposit. Every withdrawal. Every support interaction. Every small bump on the road. Payments, Support, Risk and Fraud need to work as one team. Not three departments doing their own thing. The moment these teams operate in silos, things go south. And broken operations in crypto create distrust that spreads fast. Let me give you a random example. A player signs up. Deposits 500 euros. Plays, loses it. Deposits again, wins 2000 euros. Requests a withdrawal. Now KYC gets triggered. Player submits documents. Review takes days. Support doesn't know what's happening internally. Keeps saying "we'll get back to you." Player's money is locked. No updates. Finally an answer. Mismatch between signup country and document address. Winnings confiscated. Deposit returned. Account closed. Think about how this looks from the player's side. They lost money, nobody blinked. The moment they won, suddenly KYC gets triggered. Suddenly there are checks. You can't blame the player for thinking you only verify when someone wins. That's exactly what it looks like. It's a random example, but these things happen in various forms. Go read some casino Trustpilot wall, you will see. The root cause is always the same. Teams not communicating. Processes not thought through. Nobody actually walked through the full player journey. The damage compounds. Bad Trustpilot reviews. Reddit threads. Your streamers start getting heat from their audience. Your reputation is cooked before you even scaled. You have to put yourself in the customer's shoes. Literally. Create an account on your own casino. Deposit real money. Play. Win. Withdraw. Go through KYC. Feel the friction. Time the delays. Read the support responses. Talk to your CS team weekly. They (should) know what's broken before anyone else. You can have the best brand and marketing in the market. But if the player journey is filled with friction, none of it matters. Players may forgive a lot, but they don't forgive feeling like the casino doesn't want to pay them. Get operations right first. Then scale.

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One more and more thing to look out for when you’re buying or buidling links... Sites that bump up their traffic numbers in tools with fake branded search volume. Folks have cottoned on to the fact that a lot of link buyers or builders won’t look past monthly traffic and the link price. So they’ll see a finance site with 3,000 visits a month selling links for $200 and think it's good. But if you dig a little deeper on some of those, you’ll find a bunch of keywords like “examplesite.com/category” generating a hundred clicks a month each. That’s an obvious sign they’re boosting their traffic with a bunch of bots and banking on you not to dig any deeper. So, be sure to check on that before you buy from those sites. A quick spin through the top traffic driving keywords can save you from buying a worthless link and throwing budget away.

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Most startups fail trying to be everything to everyone. We almost did too. Our Grow & Tell podcast is back! For our relaunch, Eric Doty and I pulled back the curtain on Dock's journey from janky Webflow side project to competing with billion-dollar incumbents. We chat about the pivots, the mistakes, and what we've learned about building in the enablement space, including: → The hidden cost of serving too many personas, and why narrowing our ICP to enablement leaders was a huge unlock → Why we shifted from pure PLG to a hybrid motion (and what that taught us about our customers) → Why it was easier for us to reinvent a category than create a new one → Why legacy enablement platforms are vulnerable right now—and what that means for the category Super excited for the show to be back—half interviews with revenue leaders, half candid conversations between Eric and me about the go-to-market lessons we're learning at Dock. Check it out and let me know what you think.

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