I haven't posted an update on inboundgeo lately... ready for this?

We've recently backstopped the product with more than 1/2 a century of agency and direct mail experience. We now have a dynamite 30+ year COO, incredible sales leadership (the customer list is looking a lot like I'd planned in 2013!), and it all comes together with a seasoned account director and campaign designer.

If it's not clear as you read this... remember, we're a data company with digital output - to paper. We play well with digital and traditional Direct Mail teams.

On with the update...

We've crossed 6.3 million households in the database. We added nearly 9,000 yesterday. We peak at around 140 million API requests per month now. Incredible.

• We can now print: 4x6, 6x9, and 6x11 postcards.
• We can do VDP (variable data printing) on both sides of the card.
• We can now include images and text from the customer's website in the postcard, customized per user. For example: if a user is looking for a car, we can include an image of that car, the price, the color, etc., and a QR code directly back to the financing page - with VIN of exact car the user was looking at. We can show an image of the exact product that the individual user was looking at. [No changes needed to the customer website! No IT involvement needed]
• We can do QR attribution on both sides of the card - with a redirect through inboundgeo for tracking. The destination URL can be changed at any time for simple a/b testing - the destination isn't in the QR itself. It's applied after the scan.

All of the above daily, with no minimums or maximums, and no setup fees. Just $1.50 per card (everything is included: address, 1st class postage, and printing).

• We've added charts to the campaign details interface giving customers a visual cue as to how the campaign is performing
• We built an admin interface for the team, and an expenses page so Thomas J. Millweard, Tom Bateman, and Jon Olsen can collect data on their own and manage things.
• We built a revenue projection page that shows active campaigns, their budgets, and remaining spend - including pending sends.
• We've added a delicious campaign report that details the data behind the scenes (accept/deny percentages, geocodes performed, addresses over all and more - but that's for us (super admins and portal managers) right now.
• All of the filters now work (full demographic, geo, county, and more!) and are accessible by the customer. These used to require manual setup. This was one of the first projects for our outsourced dev team. They killed it!
• We added a "data collection" campaign type that doesn't allow download of addresses or for the customer to see the full address - but it's 100% free for a week. We can now coach and help you best select users for your campaigns.
• You can now click a campaign address to see a map of the house, the delivery status of the mail, and their postcard previews in the campaign detail area
• We implemented export and save to excel and PDF for the campaign results, and filtering to the campaigns page.
• The dev team and I implemented a tenancy plan for all customer data. No beams cross.
• The results are CASS certified. If the addresses (to or from) aren't deliverable, we don't send it. That includes do not mail/spam lists.
• We've scaled Charlotte (our spider) to make it way easier to add new accounts - so you can use your website's *content* to help select users too (users that viewed products with where the price is more than $500, for example)

Note: We do this without using 3rd party behavior data from, or sharing data with, 3rd party marketing aggregators. It's truly 1:1 marketing, consumer and brand. We do not deliver anything to clients other than the address, city, state, and zip - - we're given permission to use location, and we honor that.

So, you can send an individually customized gentle reminder, directly to someone's mailbox who's viewed X pages on your site Y times, that makes over $70k, is within 10 miles of your location(s). We can include QR attribution with tracking automatically.

I'm sure there's more.... but that's a good start. This is all within the past couple/few months! The dev team worked their butts off on filters and tenancy, I did the other work.

Many thanks to the team for your patience as this thing's come together. We wouldn't be here without you. <3

Want to leverage all of this in your company? Learn more here: https://inboundgeo.com/