It's duplicate content Thursday! You might've seen this description for a podcast episode two weeks ago. This week it's for the correct episode for a change. Enjoy! G --- Think Googlebot is just a single "googlebot.exe" program we can run? In the latest episode of Search Off the Record, Martin Splitt and Gary Illyes dive deep into the reality of Google's crawling infrastructure. Key takeaways include: -- Why "Googlebot" is actually a misnomer. -- How it operates kind of as a central software-as-a-service (SaaS) used across Google products. -- The sophisticated throttling and "don't break the internet" safeguards that control crawl behavior. Check out the full discussion on YouTube: https://lnkd.in/erZkTGJ8 For more on how we crawl the web, visit: https://lnkd.in/eCu8EzyM #SEO #GoogleSearch #SOTRpodcast PS: who let gary post to LinkedIn and, more importantly, why?
Google Search Central
Technology, Information and Internet
News and resources from Google Search to help people make great sites.
About us
Google Search Central is here to help the right people view your content with resources to make your website discoverable to Google Search.
- Website
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https://developers.google.com/search
External link for Google Search Central
- Industry
- Technology, Information and Internet
- Company size
- 10,001+ employees
Updates
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The branded queries filter in Search Console is now available to all eligible sites! This feature helps you analyze the queries driving traffic to your site by automatically differentiating between branded and non-branded queries. Learn more about this feature and its availability at https://lnkd.in/dBXcW9_6
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Think Googlebot is just a single "googlebot.exe" program we can run? In the latest episode of Search Off the Record, Martin Splitt and Gary Illyes dive deep into the reality of Google's crawling infrastructure. Key takeaways include: -- Why "Googlebot" is actually a misnomer. -- How it operates kind of as a central software-as-a-service (SaaS) used across Google products. -- The sophisticated throttling and "don't break the internet" safeguards that control crawl behavior. Check out the full discussion on YouTube: https://lnkd.in/dCQEPH_w For more on how we crawl the web, visit: https://lnkd.in/eCu8EzyM #SEO #GoogleSearch #SOTRpodcast
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The Search Console's new AI-powered configuration is now available to everyone! Have you already tried it? If not, here's an example to help you get going. Learn more at https://lnkd.in/djm6_awF
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Today, we're announcing an algorithmic change that enhances the quality of articles that appear on Discover. We're calling this the February 2026 Discover Core update. Find out more in our blog post at https://lnkd.in/ePDjB3_P
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Search Central Live is coming back to South America! 🇧🇷 🇦🇷 Search Central Live is coming back to South America! After many successful events in the region, we're continuing our mission to help you enhance your site's performance in Google Search. https://lnkd.in/dduDJF_c
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We’re excited to announce a reimagined Google Trends Explore page, now featuring Gemini capabilities to make it easier for anyone to find insights, get inspired and dive deeper into a topic. The updated Explore page has a new side panel that uses Gemini capabilities to automatically identify and compare relevant trends for your area of interest. It’s now possible to compare eight search terms at once, up from five in the previous version of the page. And starting today, you can see an expanded list of 50 top and 50 rising commonly searched with queries, helping you gather more context for your keyword research. We’ve also introduced a new, modern look with dedicated icons and colors for each term, making it easier to match the search terms to the graph at a glance. The experience is being rolled out gradually. Read the full announcement at https://lnkd.in/e5xAFRjH
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🎙️ We’re trying something new this year for the Search Off the Record podcast! We want to chat with more folks from the community, especially those who wouldn't usually put themselves in the spotlight. We're opening a rolling nomination form to help us find new guests we might otherwise be missing. If you know someone who is doing cool work and needs to be heard, nominate them to be a guest on our podcast using the form below ⬇️ https://lnkd.in/eUBe7d7D
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To everyone who joined us for Search Central Live in APAC this year: Thank You. You are the reason we do this. 🙌 Read our end-of-year note from Cherry Prommawin and Gary Illyes, and get a sneak peek at our plans for 2026 here: https://lnkd.in/eqJnrf8X #SCLAPAC #SEO #GoogleSearch
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Today we released the December 2025 core update to Google Search. This is a regular update designed to better surface relevant, satisfying content for searchers from all types of sites. We'll update our ranking release history page when the rollout is complete: https://lnkd.in/gm_Kw67U Update: The rollout was complete as of December 29, 2025.