My client fired their entire SDR team on Tuesday By Friday, their pipeline had grown by 60% This sounds impossible It's not After auditing 50 B2B sales organizations over 10 years, I've uncovered the most expensive myth in modern selling: → The belief that MORE activity at the TOP of your funnel will fix conversion problems at the BOTTOM Let me share what actually happened: This mid-market software company was spending $350,000 annually on their 4-person SDR team - 100+ cold calls per rep daily - 17 meetings booked weekly - "Incredible metrics" according to leadership - But their close rate? A devastating 1.2% The VP of Sales was convinced they needed MORE outreach, MORE automation, MORE top-of-funnel I suggested something different: pause all prospecting for 7 days Instead, we had their account executives do something radical - engage with the 215 prospects already in their pipeline who'd gone cold after initial meetings Using a framework we developed: - 65 prospects responded within 24 hours - 41 booked follow-up meetings - 23 re-entered active buying cycles - 6 closed within 14 days (total value: $212K) The shocking revelation? - Their pipeline wasn't empty - It was overflowing with neglected opportunity. This company didn't have a lead generation problem. They had a lead nurturing catastrophe. By reallocating resources from mindless prospecting to strategic engagement, they've now: - Reduced CAC by 60% - Shortened sales cycles by 30% - 2x their close rate The counterintuitive truth: Sometimes the fastest path to growth is to stop chasing new opportunities and start converting the ones you've already earned. What percentage of your marketing and sales budget is focused on prospects who've already shown interest vs those who haven't? That ratio reveals everything about your future growth trajectory P.S. If you need help with your sales, send me a message
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If you REALLY want to support women in the workplace, you need to start: → Offering flexible work arrangements, especially to support mothers. → Encouraging women to go for internal promotions → Paying women fairly and transparently → Creating environments where women’s voices are heard → Calling out microaggressions and biases when you see them → Offering leadership training and mentorship for women → Rethinking how performance and ambition are measured (not just who shouts the loudest) → Making networking and career progression opportunities accessible to all → Championing women even when they’re not in the room → Reviewing your hiring and promotion processes to eliminate bias → Creating policies that support women through all life stages (not just maternity leave) → Holding senior leaders accountable for diversity and inclusion goals → Ensuring workplace policies support women’s health, including menopause and period policies International Women’s Day should be about real, tangible action. Too often, we see businesses celebrating IWD while their leadership teams are still male-dominated, pay gaps persist and workplace policies don’t support women’s real needs. So, if you’re a business leader, hiring manager, or even a colleague... Ask yourself: What are you actually doing to make the workplace more equitable for women? 🤔
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After spending three decades in the aerospace industry, I’ve seen firsthand how crucial it is for different sectors to learn from each other. We no longer can afford to stay stuck in our own bubbles. Take the aerospace industry, for example. They’ve been looking at how car manufacturers automate their factories to improve their own processes. And those racing teams? Their ability to prototype quickly and develop at a breakneck pace is something we can all learn from to speed up our product development. It’s all about breaking down those silos and embracing new ideas from wherever we can find them. When I was leading the Scorpion Jet program, our rapid development – less than two years to develop a new aircraft – caught the attention of a company known for razors and electric shavers. They reached out to us, intrigued by our ability to iterate so quickly, telling me "you developed a new jet faster than we can develop new razors..." They wanted to learn how we managed to streamline our processes. It was quite an unexpected and fascinating experience that underscored the value of looking beyond one’s own industry can lead to significant improvements and efficiencies, even in fields as seemingly unrelated as aerospace and consumer electronics. In today’s fast-paced world, it’s more important than ever for industries to break out of their silos and look to other sectors for fresh ideas and processes. This kind of cross-industry learning not only fosters innovation but also helps stay competitive in a rapidly changing market. For instance, the aerospace industry has been taking cues from car manufacturers to improve factory automation. And the automotive companies are adopting aerospace processes for systems engineering. Meanwhile, both sectors are picking up tips from tech giants like Apple and Google to boost their electronics and software development. And at Siemens, we partner with racing teams. Why? Because their knack for rapid prototyping and fast-paced development is something we can all learn from to speed up our product development cycles. This cross-pollination of ideas is crucial as industries evolve and integrate more advanced technologies. By exploring best practices from other industries, companies can find innovative new ways to improve their processes and products. After all, how can someone think outside the box, if they are only looking in the box? If you are interested in learning more, I suggest checking out this article by my colleagues Todd Tuthill and Nand Kochhar where they take a closer look at how cross-industry learning are key to developing advanced air mobility solutions. https://lnkd.in/dK3U6pJf
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Louder for the people at the back 🎤 Many organisations today seem to have shifted from being institutions that develop great talent to those that primarily seek ready-made talent. This trend overlooks the immense value of individuals who, despite lacking experience, possess a great attitude, commitment, and a team-oriented mindset. These qualities often outweigh the drawbacks of hiring experienced individuals with a fixed and toxic mindset. The best organisations attract talent with their best years ahead of them, focusing on potential rather than past achievements. Let’s be clear this is more about mindset and willingness to learn and unlearn as apposed to age. To realise the incredible potential return, organisations must commit to creating an environment where continuous development is possible. This requires a multi-faceted approach: 1. Robust Training Programmes: Employers should invest in comprehensive training programmes that equip employees with the necessary skills for their roles. This includes on-the-job training, mentorship programmes, online courses, and workshops. 2. Redefining Hiring Criteria: Organisations should revise their hiring criteria to focus more on candidates’ potential and willingness to learn rather than solely on prior experience or formal qualifications. Behavioural interviews, aptitude tests, and probationary periods can help assess a candidate's ability to learn and adapt. 3. Partnerships with Educational Institutions: Companies can collaborate with educational institutions to design curricula that align with industry needs. Apprenticeship programmes, internships, and cooperative education can bridge the gap between academic learning and practical job skills. 4. Lifelong Learning Culture: Encouraging a culture of lifelong learning within organisations is crucial. Employers should provide ongoing education opportunities and support for professional development. This includes continuous skills assessment and access to resources for upskilling and reskilling. 5. Inclusive Recruitment Practices: Employers should implement inclusive recruitment practices that remove biases and barriers. Blind recruitment, diversity quotas, and targeted outreach programmes can help ensure that diverse candidates are given a fair chance. By implementing these measures, organisations can develop a workforce that is adaptable, innovative, and resilient, ensuring sustainable success and growth.
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The most powerful sales tool isn’t a spec sheet — it’s a live demo. What do you think about this one? Across industries, the data is overwhelmingly clear: 🔹 67% of enterprise buyers say seeing a product in action is the #1 factor influencing their decision. 🔹 Demos shorten sales cycles by 30–50%, especially for complex solutions like servers and GPU-accelerated workloads. 🔹 In assistive tech—like mobility or handicap-support chairs—real-world demonstrations boost customer trust by 70%, because impact is immediately visible. 🔹 For AI/HPC hardware, customers who see workload performance live are 3× more likely to move forward compared to those who only receive documentation. Why? Because visibility removes uncertainty. A demo translates complexity into clarity. It turns “theory” into tangible value. Whether it’s: ⚡️ a next-gen server showing real performance under load, 🧠 a GPU pipeline speeding up an AI workload in real time, or ♿️ an assisted mobility chair transforming someone’s daily life… Seeing the product in action closes the gap between curiosity and commitment. This is the difference between telling and showing — and that gap is where conversion happens. #Innovation #Technology #HPC #AI #GPU #Servers #DataCenter #TechLeadership #Innovation #CustomerExperience #AIInfrastructure #AccessibilityTech
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🥊 “Jingjin, have you ever considered that women are just inferior to men?” That was her opening line. The lady who challenged me was not a traditionalist in pearls. She was one of the top investment bankers of her time, closed billion-dollar deals, led global teams, the kind of woman whose voice dropped ten degrees when money was on the line. And she meant it. “Back in my day, if I had to hire, I’d always go for the man. No pregnancy leave. No PMS. No emotional volatility. Just less… liability.” And she doesn’t believe in what I do. Helping women lead from a place of wholeness. Because to her, wholeness is a luxury. Winning requires neutrality. And neutrality means: be less female and suck it up! I’ve heard versions of this many times, and too often, from high-performing women who "made it" by suppressing. But facts are: 🧠 There are no consistent brain differences between men and women that explain men’s “logic” or women’s “emotions.” 💥 Hormones impact everyone. Men’s testosterone drops when they nurture. Women’s cortisol rises in toxic workplaces, not because they’re weak, but because they’re sane. 📉 What we call “meritocracy” is often a reward system for those who can perform like they have no body, no children, no cycles. None of those are biologically male traits. They’re artifacts of a system built around male lives. So, if you're a woman who's bought into this logic, here are some counter-strategies: 🛠 1. Study Systems Like You Studied Deals Dissect the incentives, norms, and bias loops of your workplace the same way you’d break down a P&L. Don’t internalize what’s structural. 🧭 2. Redefine Strategic Strengths Stop mirroring alpha aggression to prove you belong. Deep listening, self-regulation, and nuance reading, these are leadership assets, not soft skills. Use them ruthlessly. 💬 3. Name It, Don’t Numb It If your hormones impact you one day a month, say so, but also say what it doesn’t mean: It doesn’t cancel out 29 days of clarity, strategy, and execution. 🪩 4. Build Your Own Meritocracy Start investing in spaces, networks, and cultures where your wholeness isn’t penalized. If none exist, build them. 🧱 5. Deconstruct Before You Self-Doubt When you catch yourself thinking “maybe I’m not built for this,” pause. Ask: Whose rules am I trying to win by? Who benefits when I question myself? This post isn’t about defending women. We don’t need defending. It’s about calling out the internalised metrics we still use to measure ourselves. 👊 And choosing to rewrite them. What’s the most 'rational' reason you’ve heard for why women are a liability?
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I was embarrassed when we onboarded new hires. I don't have fancy collateral. No welcome videos. No searchable database. Just a bunch of Google Docs. (And a lot of my time) When I hired our first employee, I gave them these docs as part of their onboarding. I apologized that I didn’t have something fancier for them. Mentioned how we're a start-up with limited resources. But they told me they were amazed at the level of detail. And they wished they had something like that in their previous jobs. They came from a big company so my first thought was: "There's no way that's true." "They are probably used to more robust onboarding." But then our 2nd hire said the same thing. Then the 3rd. And so on. Even people outside my company applauded our process. My key takeaways: ➟ Many companies don't prioritize onboarding properly. ➟ You don't need flashy tools to set up new hires for success. Just provide the right information in a clear, organized way. Important elements of good onboarding: • Clear documentation covering roles, expectations, processes • A structured timeline for taking in information • Assigning a mentor to provide guidance • Scheduled check-ins to address questions It’s easy to assume more complexity means better onboarding. But from my experience, the basics done right go a long way. What do you think makes for an effective onboarding experience? Share below ⬇ ---- P.S. If this resonated with you, ♻ reshare to your network
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For my first 16 years in tech sales, I averaged 240K/year. In my last 4 years, I averaged 720K/year. I did this by using an approach I call Yo-yo selling: 🪀 It’s how you win large, complex enterprise deals by building credibility with senior executives at the beginning of a sales cycle. This will save you months of spending time with mid or lower level Directors on a deal cycle, only to have your deal stall because it's not a priority for Executives. Here’s the concept: You start at the top, get senior level sponsorship for a deep discovery, drop down into the business, then bounce back up with a report of findings. This is the process I've used for nearly every 7-figure deal I've ever closed. Step 0: Research before outreach Before asking for time, I do deep strategic research. Earnings calls. Investor decks. Press releases. Executive interviews. I also spend time talking to their team to see if the problem that I solve exists in their company. Using that research, I build a Point of View that connects their top business goals to real execution gaps. This earns executive time. Today, AI tools like ChatGPT make this easier than ever. What used to take hours now takes minutes. If you skip this step, you lose your edge. Step 1: Prospect to the top and gain their sponsorship to engage Lead with your POV. The key is to teach them something new about their business which they aren't already aware of, and show them how it's putting their highest level goals at risk. If they lean in, offer up a deep discovery with your team and their team. Lock in a date to come back for a readout. Have them assign a project manager to help you coordinate Step 2: Drop down Once you have executive sponsorship, meet with their team. The key is to have the Exec sponsor send out a note to their team explaining what it's for. This will keep the assessment moving forward. Study workflows. Capture friction. Collect quotes. Do not pitch. Just listen. Step 3: Bounce back up Bring it all together in an executive summary. Show how their vision connects directly to what’s broken below. Present a focused business case. Build a custom demo. Create a roadmap and implementation plan. That’s where deals close. Real example from my career At Berkshire Hathaway HomeServices, we were told “no” on a point solution. Instead of walking away, I stepped back and asked what the company really needed. After deep research, I re-engaged the COO with a transformation POV centered on the experience of 50,000+ agents. The result was one of the largest new logo deals in Salesforce history. But Yo-yo selling alone isn’t enough. Because it's hard to execute and takes patience. Top performers also master their mindset, habits, and discipline. That’s why I put together a free masterclass for sellers who want to break into the top 1 percent. 👉 Watch the free training here: https://lnkd.in/eWD8mTqH If you’re serious about enterprise sales, this will change how you sell.
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Founders: your job isn’t to be the gatekeeper of ideas. 🚀 When you say no, an idea dies before it ever has the chance to prove itself. That’s how creativity gets stifled and teams stop bringing bold ideas forward. Instead: ✅ Don’t kill ideas; let them prove themselves. ✅ Push ownership back to the person who suggested it. ✅ Say “Prove me wrong” and watch innovation take off. When people feel trusted to test their own ideas, you’ll see more experimentation, more ownership, and ultimately—better ideas.
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