Meet the People Taking MarkeDroid To the Next Level

The energy landscape is undergoing a massive transformation. As the world moves away from centralized fossil fuels toward a decentralized, green grid, the need for intelligent orchestration has never been greater. At MarkeDroid, our mission is to make this complex transition simple, digital, and profitable for every energy asset owner.

To lead this mission, we rely on a leadership foundation built on both continuity and world-class expertise. Our management team and Supervisory Board bring together decades of experience from the worlds of national infrastructure, high-stakes finance, and global tech scaling to ensure MarkeDroid remains a reliable, high-growth partner for those navigating the green transition.

Management Built on Continuity and Evolution

Our day-to-day operations are led by executives who have been instrumental in building MarkeDroid’s core, now taking on expanded roles to drive our next phase of growth.

Toomas Kärner, CEO

As one of the founding members of MarkeDroid, Toomas has been with the company since the beginning. He brings a proven track record of high-level business leadership, including his former role as Global Product Manager at Telia and Business Digitalization Officer at Enefit, where he managed complex product strategies on an international scale. At MarkeDroid, he leverages this management acumen to ensure our platform provides the scalable and secure business foundation needed to orchestrate millions of energy assets effortlessly, helping our partners achieve maximum efficiency.

Kätri Kübar, COO and Board Member

Stability is the backbone of innovation, and since joining MarkeDroid as COO and acting CFO, Kätri has taken on an expanded mandate that now includes serving as a Board Member. Drawing on her product and finance leadership experience from Bolt, Wise, and NASDAQ, she helps embed the operational rigor and financial clarity that serve as essential building blocks for our next phase of growth. Kätri’s focus remains on building the robust internal structures that allow us to innovate rapidly while maintaining the financial excellence and transparency that our partners and investors rely on.

A Supervisory Board of Strategic Experts

Our Supervisory Board provides the high-level oversight and global perspective necessary to navigate the complexities of the energy sector. Their collective history represents the very best of the Estonian “tech mafia” and large-scale corporate governance.

Toomas Bergmann, Board Chairman

Toomas Bergmann brings a wealth of experience in managing critical technology and national-scale governance. Known as Bolt’s first investor, Toomas has a deep technological background stemming from a variety of leadership IT roles within Estonian government institutions. Having also served on the Supervisory Board of Milrem Robotics, he brings an “infrastructure-first” mindset to MarkeDroid, ensuring our platform is built with the reliability and security required for critical energy networks.

Triin Hertmann

Triin is a legendary figure in the global tech ecosystem. As an early employee at Skype and the first employee at Wise, she helped build the blueprint for how a startup becomes a global leader. Today, Triin serves as the President of the Estonian Founders Society, where she leads the community of Estonia’s most successful entrepreneurs. Her expertise ensures that MarkeDroid scales with the agility of a startup and the wisdom of a market leader.

Marko Virkebau

In the energy sector, technical innovation must be backed by financial strength. Marko provides that foundation through a unique blend of entrepreneurial and financial expertise, notably from his tenure as CFO of MM Group, where combined revenues exceeded $1 billion. This large-scale financial management is balanced by his success as a serial deep-tech entrepreneur and co-founder of Stargate Hydrogen – where he currently serves as CEO – Frankenburg Technologies, and MeetFrank. By bridging the gap between institutional financial governance and agile innovation, Marko ensures MarkeDroid is built for massive commercial scale and the long-term stability our partners and investors rely on.

Pille Vaheoja

To create the best service possible, we need to understand the markets better than anyone else. Pille brings specialized knowledge of the energy sector, having spent seven years at Enefit in leadership roles. With extensive experience at the Supervisory Board level within the energy industry, her deep understanding of energy trading and financial risk allows MarkeDroid to refine the algorithms that maximize your returns every single day.

The green energy transition is a marathon, not a sprint. With this team at the helm, MarkeDroid has the experience, the vision, and the passion to lead the way toward a cleaner, more efficient future.

Your site is unique. Shouldn’t your energy plan be too?

At MarkeDroid, we make real-time decisions tailored specifically to your site using advanced AI to get the most out of your battery.

What makes it so powerful?
Six Pillars of Prediction, based on:
1. Solar forecasting using real-time weather forecasts
2. Prediction based on your consumption patterns
3. 24-Hour price outlook
4. Flexibility revenue
5. Site-specific optimization
5. Real-time adaptation for any site-related changes

This is next-generation energy intelligence, automated, predictive, and profit-driven.

Watch the video to see how MarkeDroid makes your energy smarter and more profitable.

What Are Negative Energy Prices? 

Negative pricing occurs when the supply of electricity on the grid vastly exceeds demand—often on sunny days when solar production is high. To balance the grid, electricity providers may effectively pay consumers to use power, or, more commonly, reduce or penalize the amount they’re willing to pay for exported solar energy. That means your surplus power could be worth nothing—or less than nothing—if sent to the grid.

Why Export for Less When You Can Use More?

When solar export prices are low or negative, self-consumption becomes far more valuable. That’s where SunPlugcomes in.

What is SunPlug?

SunPlug (Shelly Plug S) is a smart accessory that helps you make the most of your solar energy by automatically powering electrical appliances when solar energy is available. It works like a smart socket: you plug it into a standard outlet, and it only activates when there’s solar energy being generated more than the level that you set.

How it works:

On your site settings, you can configure SunPlug (Shelly Plug S) to turn on only when your solar production exceeds a certain threshold, for example, 3 kW. Once activated, it functions just like a regular power outlet, allowing you to run various appliances based on your solar power availability.

Use cases:

SunPlug is ideal for energy-intensive appliances that don’t need to run constantly, such as:

Pool heaters

• Garden irrigation systems (like automatic water sprinklers)
• Electric vehicle trickle charging
• Dehumidifiers or air purifiers and cooling systems
• Best use of solar energy is often by consuming it as it is produced, SunPlug helps you do just that in a simple way

This year’s Latitude59 was a big success for the MarkeDroid team!

Reflecting on where we were at last year’s event—new to the energy market and still finding our footing—it’s amazing to see how far we’ve come. Now, as a two-year-old company attending Latitude59 for the third time, it was incredibly rewarding to have people recognize us from previous years and even highlight on the progress we’ve made.

From exciting new features and mobile app releases to our completely revamped interface—MarkeDroid 2.0, the positive feedback we received was truly encouraging.

We pitched as part of the Beamline Accelerator under Energy batch on the Pitching Stage and also out of 400 startups, we were proud to be selected among the top 6 for the Latitude59 Pitch Competition 2025. Even more exciting, we were among the top three winners, securing €175K from Estonian Business Angels Network (EstBAN), along with countless valuable meetings with potential investors and partners.

We’re incredibly grateful for this milestone and for everyone who’s been part of the journey so far. Onward!

Make energy decisions with 15-minute intervals with MarkeDroid: Greater Flexibility for a Smarter Grid

Across Europe, the energy market is undergoing a fundamental shift: moving from traditional hourly pricing to more dynamic 15-minute spot pricing. This evolution reflects the need for better responsiveness, and optimization in energy consumption. Especially in the face of increasing energy prices .

MarkeDroid – the world’s most adaptable energy management system again is ahead of the curve by introducing 15-minute based energy management. This new feature helps us to respond to price signals more precisely , optimize your energy decisions in shorter intervals, and maximize savings!

Why making energy decisions with 15-minute intervals?

With hourly pricing, energy management decisions are locked in for 60 minutes at a time. This can lead to inefficiencies, especially when energy prices vary significantly within the hour . In contrast, making energy decisions with 15-minute intervals with MarkeDroid allows up to four distinct actions within that same hour, depending on real-time price fluctuations .

If prices are low in the first 15 minutes, the system can charge the battery from the grid .
If the next 30 minutes see higher prices, the battery can be used to cover consumption .
If solar production is strong in the final quarter-hour, energy can be sold back to the grid or stored efficiently .
This level of control and flexibility results in more intelligent energy usage, and ultimately, better financial outcomes for users .

Country-Specific Benefits : Some national policies amplify the benefits of 15-minute management. In Sweden , for example, grid pricing mechanisms favor partial-hour charging. If a user charges from 12:30 to 13:00 instead of the full hour from 12:00 to 13:00, the cost can be significantly lower . Hourly-based systems are unable to take advantage of this kind of optimization, as they’re restricted to on-the-hour scheduling . With a 15-minute based strategy, these cost-saving windows can be utilized .

MarkeDroid’s move to 15-minute based energy management is about more than just savings—it’s about adaptability and readiness for the future of renewable energy management!

Understanding Markedroid’s Import Limit Feature: How It Protects Your Electrical System and Saves You Money

In today’s world, where electric vehicles (EVs) and high-consumption electrical appliances are becoming more common, managing electricity usage efficiently is more important than ever. One way to optimize energy consumption and avoid unnecessary costs or system failures is by setting the MarkeDroid’s new feature Import Limit. But what exactly is an import limit, and why should you care? Let’s dive in.

What Is an Import Limit?

An import limit is a setting in our platform that restricts the maximum amount of electricity that can be drawn from the power grid at any given time. The import limit is particularly useful when charging your home battery.

Why Is an Import Limit Important?

The import limit serves two crucial purposes:

1. Protecting Your Electrical System

Electric systems are designed with specific limits, and exceeding these limits can lead to dangerous consequences. If too much electricity is drawn from the grid, it can cause:

• Fuses to blow, leading to power outages.
• Damage to electrical components.
• Potential fire hazards in extreme cases.

By setting an import limit, you ensure that your electrical system does not exceed safe thresholds, preventing potential failures and hazards.

2. Avoiding High Energy Costs

In countries like Sweden, energy pricing is determined based on the highest three peaks of consumption recorded in a month. Here’s how it works:

• The energy provider monitors the three highest moments of electricity consumption in a given month.

• The average of these three peaks is used to determine the per-kilowatt-hour pricing tier you will be charged.

• Higher consumption peaks result in higher electricity rates, even if they only occurred on a few occasions.

For example, if you charge your EV at night but also try to charge your home battery at the same time, your grid demand can spike significantly. If this happens just a few times in a month, it could push your pricing tier much higher than it would be otherwise, increasing your electricity bill unnecessarily.

How Import Limit Works

When an import limit is set, the system ensures that energy drawn from the grid never exceeds that value. Here’s how it operates in practice:

• Suppose you set your import limit to 15 kW.

• If your household consumption at a given time is 10 kW, and you attempt to charge your battery, only 5 kW will be allocated for charging.
• Even if your battery could charge at 10 kW, it will be limited to 5 kW to ensure total consumption remains within the 15 kW threshold.

Setting the Right Import Limit

To determine the appropriate import limit, one must consider the capacity of the electrical fuses in place. Electrical fuses have specific ampere (A) ratings, which determine the maximum power they can handle. For safety, the import limit is generally set slightly below the fuse’s maximum capacity. For instance, if a household has a 25A fuse, an import limit of 15 kW would be reasonable to ensure there is a margin for safety and to prevent tripping the fuse.

When Import Limit Applies

It’s important to note that import limits primarily apply in scenarios where a specific buying command is issued when charging a battery. However, in cases where essential household consumption exceeds the set import limit, the system will still allow necessary power intake to prevent outages—prioritizing home needs over optional charging.

Setting an import limit is a smart way to manage energy consumption efficiently. It helps protect your electrical system from damage, prevents unexpected power outages, and reduces high electricity costs caused by occasional spikes in consumption. If you own an electric vehicle or have a high-energy-consuming home setup, implementing an import limit could be a crucial step in optimizing your energy usage while keeping costs in check.

Maximizing Solar Profits with Smart Sales: How Export Priority Works

Solar energy is an incredible way to power homes and businesses while saving money and reducing carbon footprints. But what if you could take it one step further—optimizing your solar energy exports to earn the highest possible returns? That’s where MarkeDroid’s new feature – Smart Sales comes in!

What is Smart Sales?

Smart Sales is a MarkeDroid’s new feature that ensures your excess solar energy is sold to the grid at the highest possible price. Instead of exporting energy randomly throughout the day, Smart Sales strategically identifies the best times to sell, maximizing your earnings effortlessly.

How Does Export Priority Work?

Export Priority is the key setting that makes Smart Sales automatic. Here’s how it works:

1. Prioritizing Consumption First

   • When your solar panels generate energy, your household consumption is covered first.

   • For example, if your solar system produces 3 kW in an hour, and your home only uses 1 kW, that leaves 2 kW of excess energy.

2. Selling Excess Energy at Peak Prices

   • Normally, extra solar energy can either be stored in a battery or exported to the grid. But with Export Priority enabled, excess energy will always be sold to the grid instead of charging the battery during peak price hours.

3. Selecting the Best Export Hours

   • Each day, the system analyzes electricity prices and selects the highest-paying export hours for Smart Sales.

   • During these hours, any extra energy will be sold to the grid, ensuring you get the best possible price for your solar production.

4. Optimized Battery Charging

   • You don’t have to worry about missing out on battery storage. Your battery will still charge, but at lower-priced hours, maximizing your overall energy savings.

Why we call it Smart Sales?

? Higher Profits: Sell your excess energy when prices are at their peak, making more money from the same solar production.
? Automated Optimization: No manual adjustments needed—Smart Sales handles everything for you.
? No Impact on Consumption: Your home’s energy needs are always covered first before exporting excess power.
? Intelligent Battery Usage: Your battery will charge during cheaper hours, ensuring you benefit from stored power when needed.

The Bottom Line

Smart Sales takes your solar energy management to the next level. By automatically selling excess power at the most profitable times, it ensures you earn more without lifting a finger.

If you’re looking to maximize your solar investment, MarkeDroid is the way to go. More sun, more savings, more profits—now that’s smart energy management! ?

Welcome to our step-by-step guide on setting up your Markedroid device! ?

Markedroid is the world’s most adaptable home energy management platform, and this video will help you get started quickly.

? In this video, you’ll learn how to:
Connect your Markedroid device to power
Ensure all devices are on the same network
Troubleshoot connectivity issues
Successfully link your inverter
Finish all the steps and start using MarkeDroid

setup-video1

After following these steps, you’ll be all set to manage your home energy efficiently!

? Download the Markedroid App to get started now: https://play.google.com/store/apps/details?id=com.markedroid.app 

Upgrading Old Huawei Inverter Without Replacing Current System

Many homeowners invested in string inverters for their solar panels, like the Huawei. However, these older inverters often cannot integrate with modern EMS solutions or connect to batteries. This means that when homeowners want to upgrade and add a battery, they face a tough choice: Replace their existing inverter—which was once a costly investment.

• In the worst case, they face replacing both the inverter and solar panels—an expensive and unnecessary solution.

When house doesn’t have a battery, these are these limitations:

You can’t store energy when electricity prices are low and use it when prices are high.

You rely more on grid electricity when the sun isn’t shining.

You can’t take the advantage of savings and cash earnings with MarkeDroid.

MarkeDroid’s Unique Solution

Instead of scrapping your existing system, MarkeDroid offers a smarter upgrade path. By simply adding a new hybrid inverter—one example is Solax X3-ULT—while keeping the existing one (Huawei), customers can:

Keep their current inverter and solar panels.

Seamlessly integrate a new battery.

Connect to MarkeDroid’s EMS to optimise energy use, take advantage of price fluctuations, and reduce energy bills.

Save on energy bills through battery arbitrage and make cash with participating in the grid.

Real life Customer case

One of our customers with a Huawei SUN2000-20KTL-M wanted to install a battery but couldn’t due to compatibility issues. Instead of replacing everything, we integrated a hybrid inverter — Solax X3-ULT alongside their existing inverter. This allowed them to:

1. Add a battery and store excess solar energy.

2. Use MarkeDroid’s HEMS for smart, AI-powered energy management.

3. Optimise their system without costly replacements.

 

1. Battery Arbitrage is essentially storing energy when it’s cheap and using it during expensive peak hours. The amount shown is the customer’s total savings.
2. Grid Balancing refers to buying energy from the flexibility market, using the battery’s energy in monetary terms. The amount shown is the customer’s total cash earning.

When we say MarkeDroid is the world’s most adaptable home energy management platform, we mean it! MarkeDroid helps both installers and homeowners profit from turning traditional energy systems into smart, AI-powered solutions.

With MarkeDroid, upgrading doesn’t mean starting over. It means making your solar investment work smarter.

? Do not wait to be a MarkeDroid Partner! Get in touch with us: ? https://www.markedroid.com/partners/

Energy prices fluctuate daily, but did you know you can profit from those swings? With MarkeDroid’s energy management system, you can maximize your battery’s return on investment. Here’s how:

? Battery Costs: A 20-kilowatt-hour setup costs €6,000.
? Yearly Returns: With an average spread of €0.20 per kilowatt-hour, you can earn €1,460 annually through arbitrage.
? ROI in 4 Years: This means your battery investment pays off in just 4 years!

Want to speed things up? With FLEX, you can take advantage of grid balancing, increasing the spread to €0.30 per kilowatt-hour and recouping your costs in just 3 years!

In areas with high energy price fluctuations, your ROI could be even faster. Energy markets are becoming more volatile—don’t miss this opportunity to make the most of your battery setup.

? Watch now and learn how MarkeDroid makes energy management smarter and more profitable.

Battery Arbitrage