Drive new advertising revenue with Second Street.

Create AI-powered Contest Promotion Solution campaigns that engage your audience, drive opt-ins, build databases, and deliver measurable ROI.

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Promotions

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Polls

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Ballots

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Million Entries

Boost your Engagement with our new SMS Marketing features

Boost your Engagement with our new SMS Marketing features

Turn every ballot or sweepstakes into a revenue driver by selling SMS keywords to advertisers!

Text-to-Vote Text-to-Enter
Text-to-Vote

Sell text-to-vote keywords to advertisers for ballots, creating an upsell that can generate tens of thousands of dollars in additional revenue while providing instant confirmations for every entry.

Text-to-Enter

Customize keywords for campaign branding and sponsor visibility and set up bulk keywords for large-scale sweepstakes.

Ballot Best Practices Guide

Ballot Best Practices Guide

“Best Of” ballots are one of the most effective ways for businesses to grow audience engagement and drive advertiser revenue. This guide breaks down how to plan, promote, and optimize a ballot that becomes a signature annual event for your market.

Download the Guide
Ballot Best Practices Guide

Maximize campaign engagement for every visitor

More than a dozen different campaign types

Create a wide range of customizable campaigns based on the needs of your advertiser, including AI-powered quizzes, polls, ballots, surveys, and photo contests.

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1000+ turnkey templates

10x ad revenue growth

Access to unparalleled industry expertise

Media Promotions Success Stories – Monetizing Engagement

Media Promotions Success Stories – Monetizing Engagement

See how top media brands turn interactive experiences into measurable revenue. Explore proven sweepstakes, contests, and quizzes that fuel lead generation and advertiser growth.

View the eBook
Money Talks Contest Promotions Revenue eBook

Used by more than 4,000 brands worldwide

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The Lab: Unlock More Contest Revenue & Engagement Ideas

The Lab: Unlock More Contest Revenue & Engagement Ideas

The Second Street Lab is your go-to hub for proven campaign strategies. Explore playbooks, case studies and expert insights!

Explore the Lab
Unlock More Revenue & Engagement Ideas

Don’t take our word for it. Take theirs.

Don’t take our word for it. Take theirs.

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KESQ-TV drives $6,000 in revenue with a niche “Best Michelada” ballot

KESQ-TV drives $6,000 in revenue with a niche “Best Michelada” ballot

Discover how KESQ-TV leveraged a culturally relevant “Best Michelada” contest to drive revenue, grow marketing lists, and create new advertiser relationships.
Read case study

WMBF‑TV Grows $282K in Revenue with Best Of Ballots

WMBF‑TV Grows $282K in Revenue with Best Of Ballots

A high‑impact Best Of program that used multi‑phase ballots, multimedia promotion, and strong advertiser participation to drive audience engagement, first‑party data growth, and $282,000 in revenue for this leading broadcast station.
Read case study

Football Ballot Scores Big for Small Market Newspaper Group

Football Ballot Scores Big for Small Market Newspaper Group

See how My Horry News scored major revenue and community engagement with their creative football fans’ choice ballot.
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WMBF-TV Case Study
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Award-winning solutions

The G2 leader in audience development

The G2 leader in audience development

At Second Street, we live and breathe excellence. Our G2 recognition reflects the trust our customers place in us and our commitment to delivering standout performance. This season, we’re proud to celebrate achievements including:

  • Leader – Grid Report for Sweepstakes
  • Best Meets Requirements – Small-Business Usability Index for Lead Capture
  • Users Most Likely to Recommend – Small-Business Results Index for Lead Capture

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Second Street Spring and Winter Badges

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