Threads sponsorship measurement and content performance analytics is rapidly becoming a priority for sports brands as the platform emerges as a key channel for real-time, community-driven fan engagement. As that adoption grows, so does the need for consistent performance tracking and reporting. We consistently heard from customers...
Fans showed up on Threads ready to talk - not just to react to highlights or check scores - and to have real conversations about the topics - and sports - they love.The feed may look familiar on the surface, and many sports brands initially...
Healthcare sports sponsorship is one of the fastest-growing categories in professional sports partnerships - and one of the least understood. Health systems, hospitals, pharmaceutical companies, pharmacy chains, and regional medical brands are quietly becoming some of the most active sponsors across the NBA, WNBA, MLS, NWSL,...
March Madness is one of the most valuable sponsorship platforms in sports, delivering weeks of continuous exposure across broadcast, social media, and live events.The NCAA operates a unique sponsorship model through its Corporate Champions and Corporate Partners Program, a structure that provides brands with exclusive...
At Zoomph, we believe the most meaningful innovation is driven by people and their stories.That’s why we’re excited to feature leaders and changemakers who are shaping the future of sports, technology, and culture. Our Signal Boost series highlights voices across the industry, offering thoughtful insights,...
NWSL jersey sponsors are a huge opportunity for brands to get in on the growing women's sports hype....
At Zoomph, we champion the power of partnerships, marketing, business intelligence, and social media. Our Q&A series puts the spotlight on industry leaders, giving you an inside look at their expertise, strategies, and perspectives - beyond the numbers. Join us as we uncover valuable insights...
At Zoomph, we believe the most meaningful innovation is driven by people and their stories.That’s why we’re excited to feature leaders and changemakers who are shaping the future of sports, technology, and culture. Our Signal Boost series highlights voices across the industry, offering thoughtful insights,...
Major league soccer jersey sponsors bring major brand deals, with front-of-kit logos driving visibility across broadcast and social media....
Why College Athletic Departments Are Investing More in Social Media College athletic departments are investing in social media and content production more than ever before — and it’s no longer just about highlights or hype videos. As Front Office Sports recently reported in College Athletic Departments Are...