Content Engineering Certification

Redefine the Next Era of Content Marketing

Join a live, collaborative cohort for practitioners who are ready to fundamentally change how they operate at work. In just 2 weeks, you’ll build production-ready AI workflows that drive measurable outcomes and increase your leverage.

Are you ready to change how your work gets done?

Next start date:
May 5th
Registration Status:
Open
Join the waitlist

Level Up Your Content Operations

Join the ranks alongside these Content Engineers who came out of cohort with an entirely new lens on the future of how work gets done.

1 / 3

TeriValenzuela

Content Manager

“I wish I had taken this course sooner.


The AirOps Cohort course is an unlock for any team investing in AI. It delivers in-depth content engineering training, hosts incredible guest speakers and turns you into a pro in just two weeks.”

2 / 3

ClarissaChen

Content Manager

“The biggest value for me was being able to build a research-to-publish pipeline that I would actually use in content creation.


From SERP analysis and social signals to structured content briefs and localized outputs, while also improving consistency and decision-making.”

3 / 3

RachelTinker

Director of SEO

“I’m leaving the cohort not only with the confidence and skills to build new workflows, but a completely new perspective. I now see opportunities everywhere to translate day to day tasks (especially the tedious and mundane ones) into automations that will save so much time and improve how we work.”

We’ll teach you how toengineer, deploy, and scaleAIworkflows that teams like Descript, Bilt, and Ramp use to double your impact at work.

What’s inside

Learn the AI Playbook that 
Actually Holds Up

The industry is shifting fast.
82% of teams struggle with AI quality, 44% are blocked by skill gaps, 
and 63% are already moving budgets toward AI expertise

Hacking Doesn’t Cut It Anymore. Scale Your 
Leverage with Workflows.

Using AI effectively isn’t about better prompts or faster output. 

It’s about designing systems that product consistent, production-ready outcomes at scale.

In the cohort, you’ll learn how to:

  • Move AI out of chat windows and into workflows

  • Encode your judgment and standards into systems that run themselves

  • Build once, scale indefinitely, maintain quality throughout

Learn the difference between using AI and operating with AI.

 Join the Upcoming Live Cohort

What You’ll Walk Out With

  • An operating model for AI that actually works at your company

  • Mental frameworks for workflow design that survive real conditions

  • The ability to explain and defend your approach internally

  • Eyes for spotting what can (and should) be automated

 I’m Ready to Change How I Use AI

Future-Proof How You Get Work Done, Not Just What You Know

The marketers AI replaces are the ones still doing everything manually.

After the cohort, participants typically find they spend less time executing tasks and more time building systems. They stop being the bottleneck. Their role expands toward strategy. Their work earns more internal trust.

Cohort graduates aren’t just mastering tools, they’re redefining how their role creates value.

Let’s Design Systems
GET INSPIRED

Workflows Built by Real People with Real Constraints

See workflows built by past cohort participants.

These workflows were created to solve real problems inside real teams, not as demos or exercises.

Enforce Brand Guidelines
Automate Content Prioritization
Systematize Audits
Content Enhancement

MartinaCarucci

Senior AI SEO Manager, Preply

Built feedback integration and rule enforcement system for multiple languages. Systematizes editor feedback and ensures compliance with writing standards.

DevanTremblay

Director of Growth Marketing, 
BorderlessAI

Content audit workflow that systematically evaluates content performance against competitor benchmarks and search intent coverage, and identifies optimization opportunities by analyzing keyword gaps, internal linking issues, and technical SEO problems.

KayleePope

Content and SEO strategist

Built comprehensice SERP domination report analyzing all content types ranking for keywords with growth marketing impact/effort prioritization.

NathanWahl

Senior AI SEO Manager, Animalz

Workflow that spots content enhancement opportunities from SMEs and automatically creates unique interview questions to collect that content.

Who is
Cohort For?

This cohort is for people who are already doing real work, and feel the pressure to do it better. Anyone who wants to redesign how work gets done, not just simply “go faster”



No engineering background required. If you can document a process, you can build a workflow.

SEO & Content Leads

You’ve got the budget and the goals, and you need a next-gen AI strategy to keep your brand relevant.

SEO Leads

You’ve been dabbling in AI. This is your chance to go all-in and create the impact you’ve been looking to make.

Content Creators

You've mastered the art of creating content that converts. Now you want to scale your expertise without watering down the impact.

Marketing Agencies

You want to learn a better way to leverage AI in your day-to-day that carries over to your clients getting wins, too.

Meet the Certified Content Engineers

These marketers are pioneering the Content Engineering movement that will fundamentally shape the way we approach marketing into the future.

Vivian Hoang
SEO Lead

Built a workflow that turns webinar recordings into polished blog posts automatically, extracting insights and speaker quotes while running quality checks, saving days of manual work.

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Rachel Reid
Marketplace Lead

Created a workflow that uses internal Notion Enterprise Search data to cut research time down by hours and another that helps identify key Notion Template pages to rank higher on Google.

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Deepshika Dhankhar
Marketing Professional

Developed comprehensive geo audit workflow consolidating technical and content analysis. Reduced audit time from 4-5 hours to just over 1 hour.

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See Them All
Content Engineering Certification

Apply for Our LiveContent Engineering Cohort

Come for the AI skills, stay for the promotion, 

and lead the next era of content marketing.

Join the Waitlist
Julie Cho Goodman

Marketing Analyst

Cohort 4

Built comprehensive SEO and content strategy workflows with keyword analysis, jobs-to-be-done research, and content section planning using interconnected agents.

“Such a great experience learning from the best and brightest group of folks! Thanks for having me 🫶

Vivian Hoang
SEO & Growth Marketing, Webflow

Julie Cho Goodman

Marketing Analyst

Cohort 4

Built comprehensive SEO and content strategy workflows with keyword analysis, jobs-to-be-done research, and content section planning using interconnected agents.

AirOPS AI COhort
Deepshika Dhankhar

Marketing Professional

Cohort 5

Developed comprehensive geo audit workflow consolidating technical and content analysis. Reduced audit time from 4-5 hours to just over 1 hour.

AIROPS TEAM AT HACKATHON NYC 2025
connor.s.beaulier
9:50 AM

Thanks for making that easy...You have been a big part of why im so confident in spending for AirOps.

Chris Tam

Marketing Professional

Cohort 4

Built workflow to enhance blog posts with Amplitude-specific benchmark data across acquisition and retention metrics by industry.

Deepshikha
10:34 PM

Just wanted to let you know - and you’re the first I wanted to tell - I got promoted! 😭🫠And I’ll be spending more time on AirOps now 😄

AirOPS AI COhort
Melanie
10:34 PM

[The AirOps AI] cohort makes my life easier

Liebe Bylos
 . 1st

Honestly though, in all seriousness, thank you for this incredible opportunity! It has been of infinite and unmatchable value to my professional growth!

“By automating the most time-consuming parts of automation, we have freed up our team to prioritize strategy, innovation, and creating content that drives long-term sustainable growth.”

Gisele Góes,
Director of Organic Growth, Chime

Paul Beer
 . 1st

Thanks for the invite, I learnt a lot! I honestly think its redefined what I think is possible with content - although i now need to build a million things to prove that.

AirOPS AI COhort
Jose Perez

Senior SEO Manager

Cohort 2

Created a workflow that analyzes AI overview claims against existing content, scoring coverage gaps and providing detailed recommendations for content updates to maximize AI overview visibility.

William Leborgne

Director, Organic Growth

Cohort 4

Created an intelligent content localization system that screens 600+ English articles for French market fit, combines cultural context with SERP optimization, and outputs authentic French content—saving hours while avoiding generic translation quality.

AirOPS AI COhort
AirOPS AI COhort
William Leborgne

Director, Organic Growth

Cohort 4

Created an intelligent content localization system that screens 600+ English articles for French market fit, combines cultural context with SERP optimization, and outputs authentic French content—saving hours while avoiding generic translation quality.

Melanie
10:34 PM

[The AirOps AI] cohort makes my life easier

AirOPS AI COhort
Jose Perez

Senior SEO Manager

Cohort 2

Created a workflow that analyzes AI overview claims against existing content, scoring coverage gaps and providing detailed recommendations for content updates to maximize AI overview visibility.

Paul Beer
 . 1st

Thanks for the invite, I learnt a lot! I honestly think its redefined what I think is possible with content - although i now need to build a million things to prove that.

Chris Tam

Marketing Professional

Cohort 4

Built workflow to enhance blog posts with Amplitude-specific benchmark data across acquisition and retention metrics by industry.

Julie Cho Goodman

Marketing Analyst

Cohort 4

Built comprehensive SEO and content strategy workflows with keyword analysis, jobs-to-be-done research, and content section planning using interconnected agents.

“By automating the most time-consuming parts of automation, we have freed up our team to prioritize strategy, innovation, and creating content that drives long-term sustainable growth.”

Gisele Góes,
Director of Organic Growth, Chime

Deepshikha
10:34 PM

Just wanted to let you know - and you’re the first I wanted to tell - I got promoted! 😭🫠And I’ll be spending more time on AirOps now 😄

AirOPS AI COhort
Liebe Bylos
 . 1st

Honestly though, in all seriousness, thank you for this incredible opportunity! It has been of infinite and unmatchable value to my professional growth!

“Such a great experience learning from the best and brightest group of folks! Thanks for having me 🫶

Vivian Hoang
SEO & Growth Marketing, Webflow

Julie Cho Goodman

Marketing Analyst

Cohort 4

Built comprehensive SEO and content strategy workflows with keyword analysis, jobs-to-be-done research, and content section planning using interconnected agents.

AirOPS AI COhort
Deepshika Dhankhar

Marketing Professional

Cohort 5

Developed comprehensive geo audit workflow consolidating technical and content analysis. Reduced audit time from 4-5 hours to just over 1 hour.

AIROPS TEAM AT HACKATHON NYC 2025
connor.s.beaulier
9:50 AM

Thanks for making that easy...You have been a big part of why im so confident in spending for AirOps.

Ready to Build, Win, and Have Fun Creating?

Spots are going fast, apply to join the waitlist today! You’ll hear from us soon about your application!

Frequently Asked Questions

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What is Content Engineering?

Who is Cohort For?

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What Can I Expect to Learn in Cohort?

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