Nevena Rudan's avatar

Articles by Nevena Rudan

Research Analyst

About the author

Nevena Rudan is a Marketing Research Analyst at Databox with over 15 years of experience in communications and advertising. She specializes in untangling complex marketing challenges and consumer behavior patterns to deliver clear, actionable insights. Nevena is passionate about understanding what truly drives customer decisions and turning data into business growth. Outside of work, she indulges her love of food and art, often finding creative inspiration in both

Latest posts

Questions to Ask AI About Your Sales Pipeline and CRM Data
AI

Questions to Ask AI About Your Sales Pipeline and CRM Data

The right question returns a deal name, an owner, and a dollar value. The wrong one returns a framework about pipeline health. The difference is ...

Nevena Rudan's avatar by Nevena Rudan | Apr 24
Questions to Ask AI About Your Marketing Data (HubSpot, GA4, Google Ads)
AI

Questions to Ask AI About Your Marketing Data (HubSpot, GA4, Google Ads)

50+ platform-specific questions drawn from the Databox Prompt Library, plus the framework that separates answers you can act on from answers that sound right. TL;DR ...

Nevena Rudan's avatar by Nevena Rudan | Apr 21
7 Data Literacy Gaps (and Practical Strategies for Building Data Confidence Across Your Team)
Leadership

7 Data Literacy Gaps (and Practical Strategies for Building Data Confidence Across Your Team)

Your company has more data than ever. Your dashboards are full. And your teams are still making decisions on gut instinct, misaligned metrics, and siloed ...

Nevena Rudan's avatar by Nevena Rudan | Apr 17
Dashboard Graveyards: Why Nobody Uses the Reports You Built (And What to Do Instead)
Dashboards & Visualization

Dashboard Graveyards: Why Nobody Uses the Reports You Built (And What to Do Instead)

Most dashboards stop getting opened long before anyone admits it. Here is why and what to build instead. TL;DR Introduction You open the analytics panel ...

Nevena Rudan's avatar by Nevena Rudan | Apr 17
Your AI Tool Gives Confident Answers. Are They Based on Your Actual Data?
AI

Your AI Tool Gives Confident Answers. Are They Based on Your Actual Data?

Most AI tools for business data sound authoritative even when they are wrong. The problem is not the model. It is the architecture behind it. ...

Nevena Rudan's avatar by Nevena Rudan | Apr 14
Are Your Executives Actually Making Decisions From Data Or Just Alongside It?
AI

Are Your Executives Actually Making Decisions From Data Or Just Alongside It?

Most executives believe they are metric-directed. The evidence says they are metric-adjacent — and the gap is costing them decisions. TL;DR Introduction Monday morning. The ...

Nevena Rudan's avatar by Nevena Rudan | Apr 9
Why Did Revenue Drop This Month? How to Diagnose It Yourself (Without Waiting 3 Days for a Report)
Reporting

Why Did Revenue Drop This Month? How to Diagnose It Yourself (Without Waiting 3 Days for a Report)

You have the data. You just need to know which question to ask first. TL;DR Revenue dropped this month. You asked your team why. You ...

Nevena Rudan's avatar by Nevena Rudan | Apr 9
The Ad Attribution Problem: Every Platform Claims Credit, Nobody Tells the Truth
Marketing

The Ad Attribution Problem: Every Platform Claims Credit, Nobody Tells the Truth

TL;DR Google Ads claims 47 conversions. Meta claims 52. LinkedIn claims 31. Your CRM shows 38 closed customers. Someone is lying – and it’s not ...

Nevena Rudan's avatar by Nevena Rudan | Apr 3
BI Tools Comparison: A Framework for Revenue Teams Who’ve Been Burned Before
Reporting

BI Tools Comparison: A Framework for Revenue Teams Who’ve Been Burned Before

60% of BI initiatives fail to deliver business value—despite more than $15 billion spent annually on business intelligence or BI tools, according to Dataversity (November ...

Nevena Rudan's avatar by Nevena Rudan | Apr 2
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