Reporting

Editor's Picks

BI as a Service: 4 Reasons Smart Agencies Grow Faster with Business Intelligence

BI as a Service: 4 Reasons Smart Agencies Grow Faster with Business Intelligence

Based on a sample of data from ~1,000 agencies and 14,000 clients, we estimate that agencies lose about 38% of their clients every year.   Based ...

Marketing Reporting: The KPIs, Reports, & Dashboard Templates You Need to Get Started
Reporting

Marketing Reporting: The KPIs, Reports, & Dashboard Templates You Need to Get Started

Marija Hladni's avatar by Marija Hladni | Feb 24
Quarterly Business Report: How to Write One and How to Present It Successfully
Reporting

Quarterly Business Report: How to Write One and How to Present It Successfully

by Davor Štefanović | Jul 16, 2025
Top 10 Essential Google Analytics Dashboards in GA4
Marketing

Top 10 Essential Google Analytics Dashboards in GA4

Alexander B. Pavlinek's avatar by Alexander B. Pavlinek | Feb 24

Latest Posts

7 Data Literacy Gaps (and Practical Strategies for Building Data Confidence Across Your Team)
Leadership

7 Data Literacy Gaps (and Practical Strategies for Building Data Confidence Across Your Team)

Your company has more data than ever. Your dashboards are full. And your teams are still making decisions on gut instinct, misaligned metrics, and siloed ...

Nevena Rudan's avatar by Nevena Rudan | Apr 17
Dashboard Graveyards: Why Nobody Uses the Reports You Built (And What to Do Instead)
Dashboards & Visualization

Dashboard Graveyards: Why Nobody Uses the Reports You Built (And What to Do Instead)

Most dashboards stop getting opened long before anyone admits it. Here is why and what to build instead. TL;DR Introduction You open the analytics panel ...

Nevena Rudan's avatar by Nevena Rudan | Apr 17
Are Your Executives Actually Making Decisions From Data Or Just Alongside It?
AI

Are Your Executives Actually Making Decisions From Data Or Just Alongside It?

Most executives believe they are metric-directed. The evidence says they are metric-adjacent — and the gap is costing them decisions. TL;DR Introduction Monday morning. The ...

Nevena Rudan's avatar by Nevena Rudan | Apr 9
Why Did Revenue Drop This Month? How to Diagnose It Yourself (Without Waiting 3 Days for a Report)
Reporting

Why Did Revenue Drop This Month? How to Diagnose It Yourself (Without Waiting 3 Days for a Report)

You have the data. You just need to know which question to ask first. TL;DR Revenue dropped this month. You asked your team why. You ...

Nevena Rudan's avatar by Nevena Rudan | Apr 9
The Ad Attribution Problem: Every Platform Claims Credit, Nobody Tells the Truth
Marketing

The Ad Attribution Problem: Every Platform Claims Credit, Nobody Tells the Truth

TL;DR Google Ads claims 47 conversions. Meta claims 52. LinkedIn claims 31. Your CRM shows 38 closed customers. Someone is lying – and it’s not ...

Nevena Rudan's avatar by Nevena Rudan | Apr 3
BI Tools Comparison: A Framework for Revenue Teams Who’ve Been Burned Before
Reporting

BI Tools Comparison: A Framework for Revenue Teams Who’ve Been Burned Before

60% of BI initiatives fail to deliver business value—despite more than $15 billion spent annually on business intelligence or BI tools, according to Dataversity (November ...

Nevena Rudan's avatar by Nevena Rudan | Apr 2
How to Differentiate and Scale Your Agency with AI Analytics
Agencies

How to Differentiate and Scale Your Agency with AI Analytics

Automated reporting saves your team’s time. AI analytics saves your client relationships — and wins you new ones. Automated reporting for clients means your agency ...

Nevena Rudan's avatar by Nevena Rudan | Mar 31
What The Hell Is Self-Service Analytics? A Plain-English Guide for SaaS Teams
AI

What The Hell Is Self-Service Analytics? A Plain-English Guide for SaaS Teams

TL;DR Self-service analytics lets SaaS operators ask a business question and get a trusted, metric-backed answer without waiting on an analyst. Here’s what that requires ...

Nevena Rudan's avatar by Nevena Rudan | Mar 31
The End of the Analyst Bottleneck: How AI Is Fixing Self-Service Analytics
AI

The End of the Analyst Bottleneck: How AI Is Fixing Self-Service Analytics

When teams can’t get trustworthy answers within the decision window, being “data-driven” turns into a queue problem. TL;DR  Introduction: the moment the analyst bottleneck becomes ...

Nevena Rudan's avatar by Nevena Rudan | Mar 13
Analytics vs. Reporting: How Are They Different and Why You Should Focus on Both
Reporting

Analytics vs. Reporting: How Are They Different and Why You Should Focus on Both

Analytics and reporting can help businesses transform data into actionable insights, identify customer behavior patterns, measure each department’s performance, and improve operational efficiency. And this ...

Filip Stojanovic's avatar by Filip Stojanovic | Jul 16, 2025
Data Cleaning Best Practices: The Foundation for Reliable Reporting Across Teams
Reporting

Data Cleaning Best Practices: The Foundation for Reliable Reporting Across Teams

Here’s the truth: without proper data cleaning, your dashboards, forecasts, and strategy are built on shaky ground. In fact, bad data is already costing U.S. ...

Emil Korpar's avatar by Emil Korpar | Jan 26
What Is Data Preparation? A 5‑Step Framework for Analytics‑Ready Data
Reporting

What Is Data Preparation? A 5‑Step Framework for Analytics‑Ready Data

Your reports are only as good as your data. When your team spends hours building dashboards and answering leadership questions, mismatched or messy data can ...

Emil Korpar's avatar by Emil Korpar | Sep 8, 2025
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