Hi all,
Looking for some clarity..
I have an app (Pocket Love: AI Roleplay Chat, Apple ID: 6745031268) that went through a long review process with many resubmissions. The feedback I received across those reviews was often generic “overtly sexual”) message, but without any detail on exactly what needed to change.
Because of that, I approached it iteratively making adjustments each time based on what I thought the issue might be. Over time I made quite significant changes across the app (imagery, unlockable content, voice-overs, menus, copy, etc.), and increased the age rating to 18+.
I also had a call with a policy eexpert & App Review. In the final interaction, I was asked to ensure all unlockable content was visible, so I re-uploaded a build and provided screenshots with everything pre-unlocked for transparency.
Despite this, my account has now been flagged under 3.2(f) for “dishonest or fraudulent activity,” and is pending termination.
What I’m struggling to understand is:
Can repeated resubmissions / iterative changes alone be interpreted as “evasion” under 3.2(f)?
Or does this typically mean App Review believes there was something intentionally misleading?
From my perspective, I was trying to respond to feedback and get the app into a compliant state, not bypass review or hide anything. The game does have "sexy" imagery lingerie etc..and adult themes but 0 nudity and is tamer than similar games live on the app store.
Would really appreciate any insight from others who’ve experienced similar, or from anyone familiar with how this is interpreted internally. I can't believe my account is pending termination without any intentional wrongdoing, I currently have 3 other live games one with strong revenue, that will be removed too due to this.
My initial appeal was rejected today.
Thanks!
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