Analytics & Privacy

Borg UI collects anonymous usage statistics to help improve the product. We believe in radical transparency.

Full Transparency

View our analytics dashboard publicly - See exactly what we collect in real-time. No login required.

What We Track

We DO Collect

Page Views:

Which pages you visit (Dashboard, Repositories, Archives, etc.)
Navigation patterns and page transitions
Session duration and visit frequency

Feature Usage:

Button clicks (Backup Now, Create Repository, etc.)
Feature interactions (mounting archives, scheduling backups)
Settings changes (non-sensitive preferences)
Search queries within the app

Technical Information:

Browser type and version
Operating system
Screen resolution and device type
Language preferences
Error rates and crash reports

Events We Track:

Repository actions (create, edit, delete, view info)
Backup operations (start, complete, fail)
Archive browsing (mount, unmount, file extraction)
Schedule operations (create, edit, delete, enable/disable)
SSH connection management (create, test, delete)
Maintenance tasks (compact, check, prune)
Authentication events (login, logout)

We DO NOT Collect

Passwords or authentication tokens
Encryption keys or passphrases
Backup data or file contents
File paths or repository names
SSH keys or connection credentials
IP addresses - We do NOT collect or store IP addresses. All tracking is done without any IP address logging.
Hostnames - We do NOT collect computer names or hostnames
User identifiers - We do NOT track individual users across sessions
Repository URLs or storage locations
Personal information beyond voluntary submissions
Archive contents or file names
Cookies - We do NOT use cookies for tracking

Why We Collect This

We use analytics data to:

Understand feature usage - Which features are most valuable
Fix bugs faster - Identify where users encounter errors
Prioritize development - Focus on what users need most
Improve UX - Discover pain points in user workflows
Platform compatibility - Ensure compatibility across browsers/devices
Measure success - Track adoption and retention

How to Opt-Out

Analytics stays disabled until you respond to the consent banner. After opting in, you can disable it anytime:

Open Borg UI
Navigate to Settings → Preferences
Toggle off “Enable anonymous usage analytics”
Page will reload with tracking disabled

Your preference is stored in the database and respected across all sessions.

Technical Implementation

Analytics Platform: Umami Cloud (privacy-focused, cookieless analytics)

Instance: https://analytics.nullcodeai.dev
No third-party services (no Google Analytics, no Mixpanel)
Data stays under our control
Open source - You can inspect the code

Privacy Protections:

No IP tracking - We do NOT log or store IP addresses
No cookies - Tracking is completely cookieless
No user IDs - We do NOT track individual users
No persistent identifiers - Each session is anonymous
Respect Do Not Track - Browser DNT setting is honored

Tracking Method:

JavaScript tracking code loaded from Umami Cloud only after analytics is enabled
Consent and opt-out events are sent directly so accept and decline are both measurable
All data is completely anonymous and cannot be tied to individuals
User preference checked before every tracking call

Data Flow:

User performs action (e.g., clicks “Backup Now”)
Frontend checks if analytics is enabled (from database)
If enabled, sends anonymous events to Umami (no IP, no user ID, no cookies)
If disabled, event is discarded client-side (never sent)

Data Retention

Aggregate data: Kept indefinitely for trend analysis (page view counts, feature usage stats)
No individual-level data: We do not collect any data that can identify individuals, so there is no individual data to delete
User preferences: Stored only in your local Borg UI database (not sent to analytics server)

Privacy Rights

You have the right to:

Opt-out at any time via Settings → Preferences
View collected data on the public dashboard (all data is aggregated and anonymous)
Ask questions about our practices
Provide feedback on what we track - If you disagree with any data collection, please open an issue and we will consider adjusting our tracking practices

Important: Since we do not collect any personally identifiable information (no IPs, no user IDs, no cookies), there is no individual-level data to delete. All data is anonymous aggregate statistics only.

Centralized Analytics Model

Important: Borg UI uses a centralized analytics model:

ALL Borg UI installations worldwide send data to ONE Umami instance
This allows us to understand global usage patterns
Individual installations are not identifiable
No tracking between instances (each install is anonymous)

This is different from per-install analytics setups where each user runs their own analytics. We chose centralized analytics to better understand how the product is used globally while maintaining user privacy through anonymization.

Open Source & Transparency

All tracking code is open source (inspect frontend/src/utils/analytics.ts)
Public analytics dashboard (no secrets, no hiding data)
Privacy policy available in repository (PRIVACY.md)
Opt-out mechanism built into the product

Contact

Questions about analytics or privacy?

Open an issue: GitHub Issues
Discussions: GitHub Discussions
View live data: Analytics Dashboard

Last Updated: January 18, 2026

Our Promise: We collect only what helps us build a better product. No hidden tracking, no selling data, no dark patterns. Just transparent, user-focused analytics.