Context: Focusing on user centered design and to ensure that our client will have the most fluid and easiest experience while using our online process, we conducted this research and analysis.
- df_final_demo.csv: clients' demographic data, such as age, gender, tenure year and others.
- df_final_web_data_pt_1.csv, df_final_web_data_pt_2.csv: A/B test results
- df_final_web_data_merged.csv: merge of part 1 and part 2 web data files.
- df_final_experiment_clients.csv: identification of clients that participated of the A/B test (control/test groups).
- eda_clientsdemo.ipynb: exploratory data analysis of clients' age, tenure years and balance.
- Vanguard_Digital_Transformation_notebook.ipynb: KPI's definition and calculation.
- hypothesis_tests: statistical analysis of the results obtained for the chosen KPI's.
The requirements for running the code are available in the requirements.txt file.
Interactive Tableau Dashboard: Explore the comprehensive data analysis and insights through our interactive dashboard:
🔗 View Vanguard Digital Transformation Dashboard: https://public.tableau.com/views/Visualisations_Projets_Ironhack/Vanguard_UX_Redesign_Dashboard?:language=fr-FR&:sid=&:redirect=auth&:display_count=n&:origin=viz_share_link
Dashboard Features:
- Client Journey Analytics: Visualize customer progression through digital transformation stages
- Completion Rate Analysis: Track conversion rates and identify optimization opportunities
- Demographic Insights: Understand client behavior patterns across different segments
- Performance Metrics: Monitor key performance indicators and business outcomes
- Interactive Filters: Customize views by time period, client demographics, and process steps
Key Insights Available:
- Digital process completion rates by client segment
- Time-to-completion analysis across different user pathways
- Drop-off points identification and conversion funnel analysis
- Demographic trends and their impact on digital adoption
- Comparative performance metrics before and after digital transformation initiatives
The dashboard was built using Tableau Public and provides real-time insights from the Vanguard digital transformation project analysis. Navigate through different tabs to explore various aspects of the results.