Business Insights 360 is a dynamic Power BI analytics project built to uncover deep business insights for AtliQ Hardware. The dashboard integrates data across Finance, Sales, Marketing, Supply Chain, and Executive Operations, empowering stakeholders with real-time visibility and data-driven decision-making for sustainable growth.

Check out my Power BI project here.

• Finance View: Analyze Profit & Loss statements, product-wise performance, and net sales trends to evaluate overall financial health.
• Sales View: Explore customer and product performance using interactive charts and dynamic filters for detailed insights.
• Marketing View: Examine regional performance, campaign effectiveness, and product metrics to assess marketing impact.
• Supply Chain View: Monitor forecast accuracy, net error metrics, and inventory performance to enhance operational efficiency.
• Executive View: Access high-level KPIs, revenue breakdowns, and strategic insights for data-driven decision-making.

The dashboard consolidates data from both Excel/CSV files and a MySQL database. While Excel and CSV files supply target and market share information, the MySQL database serves as the central source for fact and dimension tables, delivering a unified and reliable dataset for business analysis.

• Data modeling
• Creating DAX measures
• Data interpretation
• Design principles on Dashboard creation
• Stakeholder communication
• Optimizing file size using DAX Studio
• Data integration from sources like Excel/CSV files, MySQL database, etc.