We are data analysts for vanguard We have noticed a drop in traffic on the website We are working to refresh the site We are in the middle of A/B testing to measure the performance of the new site

Question : Can we conclude that the test version is more effective than before?

Google Slides Link - - - https://docs.google.com/presentation/d/1ExpHdDzDHX49eQvtpeQXUngjxtsg-26Tz8xIUmMaVOo/edit?usp=sharing Google Colab link - - - https://colab.research.google.com/drive/1B5krW9Vfjied3xRvIJzUp6Jy0FR6_ClI?usp=sharing Trello Dashboard - - - https://trello.com/invite/b/5901dplQ/ATTIa6c5fc85ae601082642d1192db5f5afdDE75A328/vanguard-project

4 tables at our disposal :

1- df_final_demo : Client Profiles (shape : 70609, 9 ) 2- df_final_web_data_pt_1 : Digital Footprints (shape : 343141, 5) 3- df_final_web_data_pt_2 : Digital Footprints (shape : 412264, 5) 4- df_final_experiment_clients : Experiment Roster (shape : 70609, 2)

Analyze the data to clean Concat : df_final_web_data_pt_1 & df_final_web_data_pt_2 Merge : df_final_demo & df_final_experiment_clients (on “client_id”) Create a trello to share tasks Create a google collab to share the code