This project evaluates Vanguard’s website redesign through A/B testing, measuring its impact on user experience and completion rates.

• Data Sources: User interactions, demographics, and experiment assignments.
• Processing: Cleaning, merging datasets, and handling missing values.
• Analysis: Completion rates, error rates, and time spent per step.

• Completion Rate: Increased by 8% in the test group.
• Error Rate: Test group saw a 3% rise, indicating usability concerns.
• Time Spent: No significant difference between designs.

• Duration: March–June 2017 (~3 months).
• Randomization: Balanced across age and gender.
• Limitations: Possible external factors and device/browser effects.

• Improve error handling with real-time prompts.
• Gather user feedback for additional refinements.

The new UI enhances completion rates but slightly increases errors. The benefits outweigh the downsides, making it a viable improvement.

• Canvas Presentation
• Tableau KPI Dashboard
• Tableau Additional Graphs Dashboard
• Trello Board