This project analyzes e-commerce business performance using Power BI and SQL.
The dashboard provides insights into revenue trends, marketing effectiveness, product profitability, and customer behavior.
Developed as part of my data analytics learning journey with Root Multitude.
- Total Revenue: $1.94M
- Net Revenue: $1.85M
- Total Orders: 32K
- Total Sessions: 473K
- Conversion Rate: 6.83%
- Total Profit: $1.22M
- Overall Refund Rate: 4.40%
- Revenue & Profit Analysis
- Product Performance Comparison
- Refund Rate Tracking
- Marketing Channel Analysis
- Device Split Analysis
- Conversion Rate by Channel
Top Performing Product: The Original Mr. Fuzzy
- Power BI
- DAX
- SQL
- Data Modeling
- Power BI Files
- SQL Files
- Dataset