Analyzed cross-regional marketing data to optimize telecommunications campaign performance and ROI.
End-to-end data analyst focused e-commerce analytics project analyzing the impact of AI Search and Zero-Click behavior on conversion, revenue, and funnel performance using SQL, Python, and Tableau.
Trial activation analysis for a 30-day SaaS trial — behavioural event data, conversion driver analysis, dbt SQL models, and an interactive analytics dashboard. Built for the Splendor Analytics Data Analyst Challenge.
End-to-end customer funnel and revenue leakage analysis using SQL and Python
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