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📊 Business Insights 360 – Power BI Project

🚀 Project Overview

Business Insights 360 is a comprehensive Power BI dashboard for AtliQ Hardware, providing a 360° view across Finance, Sales, Marketing, Supply Chain, and Executive metrics to enable data‑driven decisions and strategic growth.

🔗 Live Dashboard

The Power BI .pbix file exceeds GitHub’s size limits. Please use the live interactive report: Business Insights 360 – Power BI Report

📸 Screenshots

Key views are shown below. For interaction, use the live link above.

Home View
Navigation hub with buttons to access all report pages.

Finance View
Profit & Loss overview, sales trends, and margin insights.

Sales View
Customer and product performance with dynamic filters.

Marketing View
Segment performance and marketing insights.

Supply Chain View
Forecast accuracy, net error, and inventory risk.

Executive View
High-level KPIs and consolidated executive insights.

📂 Dataset Summary

The report integrates MySQL and Excel/CSV sources, including customer, product, and market dimensions; monthly sales and forecasts; and cost data such as manufacturing, freight, and invoice deductions.

🛠 Data Modeling

  • Snowflake schema for efficient relationships and scalable analysis.
  • A robust model underpins accurate visuals and fast performance.

💻 Technologies Used

  • Power BI Desktop
  • DAX (measures and calculated columns)
  • MySQL
  • Excel
  • DAX Studio (optimization)

📖 How to Use

  • Open screenshots for a quick overview.
  • Use the live dashboard link for full interactivity.

🎓 Skills Demonstrated

  • Data modeling (Snowflake), advanced DAX, interactive navigation (bookmarks/buttons), conditional formatting, and performance tuning.

🤝 Contributions

Suggestions are welcome. Please open an issue or submit a pull request.


Transforming data into actionable business insights. 📊

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End‑to‑end Power BI dashboard with P&L, customer/product performance, forecast accuracy, and executive KPIs.

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