LeadClaw is a vertical SaaS platform built for UK aesthetic and beauty clinics.
It combines automated enquiry capture, retention automation, lead generation, onboarding automation, and subscription billing into one operational system.

Live Platform: https://leadclaw.uk

LeadClaw reduces missed enquiries, manual follow-ups, and admin overload with structured automation:

• Automated website enquiry capture
• Trial → paid subscription automation
• Retention lifecycle workflows
• Lead scoring + outreach engine
• Automated onboarding installs
• Stripe subscription lifecycle management
• Admin operations dashboard
• Compliance logging + audit trail

LeadClaw is made up of two main parts:

1. SaaS application

   • Next.js
   • Supabase
   • Stripe
   • Admin analytics dashboard
   • Website widget / enquiry capture
   • Outreach tracking

2. Lead generation pipeline

   • Python
   • Google Places API
   • Enrichment scripts
   • Deduplication
   • Outreach trigger

flowchart TD
    A[Google Places API] --> B[Lead scraper pipeline]
    B --> C[Email enrichment]
    C --> D[Lead dedupe]
    D --> E[Supabase leads table]
    E --> F[Outreach automation]
    F --> G[Outreach events table]
    G --> H[Admin analytics dashboard]

    I[Website widget] --> J[Enquiries table]
    J --> K[Clinic notification email]
    J --> H

    L[Stripe checkout] --> M[Subscriptions]
    M --> N[Portal access / billing state]
    N --> H

    O[GitHub Actions / local scheduler] --> B
    P[Vercel deployment] --> H