This website aims to help people in their journey to stop smoking. Users are given a streak, which is days in a row they have not smoked, to motivate and help them keep going. They are also given a goal for them to reach, and when they reach it, they get points. They can answer questions about the harmful effects of smoking to teach them why they shouldn’t smoke. These questions also give them points which they can use to purchase accessories for their avatar. They can use this avatar as merit to show friends and family their progress. They can brag about this progress to motivate themselves to keep going.