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Introducing Signal - Laurel’s work intelligence platform. Read the launch announcement

Time Tracking Resources & Industry Insights

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Laurel achieves SOC 2 Type II certification — blog article on enterprise security for AI time tracking platform

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The Second Job

There's a job that never gets posted, never gets negotiated, and pays nothing. Today, we're announcing updates to our AI model and user experience that make it disappear.

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Why AI Accelerates the Wrong Work

The firms that will look back on their early AI investments and wonder what went wrong won't have chosen the wrong tools. They'll have deployed them without knowing which work deserved to be automated and which deserved to be protected.

4
 min read

Mapping Time to Outcomes

How professional services firms can focus human capital and measure exactly where to deploy AI — and prove its ROI.

What Is Work Intelligence, and Why Your AI Strategy Depends on It

In this webinar recap, Laurel co-founder Eric Zaarour breaks down what work intelligence is, why 25% of your organization's work is invisible, and what that means for every AI investment you're making today.

6
 min read

Your AI Strategy Is Being Built on a Broken Foundation

The organizations investing the most in AI are doing it without a clear picture of how work actually happens inside their walls. That gap is more expensive than most leaders realize.

4
 min read

Welcoming Two Leaders Who Will Help Shape Laurel's Next Chapter

We are doubling down on our belief that the best products are built by the best people — bringing in world-class executive talent to accelerate our mission.

3
 min read

The Second Job

There's a job that never gets posted, never gets negotiated, and pays nothing. Today, we're announcing updates to our AI model and user experience that make it disappear.

4
 min read

We're an AI-First Company. Here's What That Actually Looks Like.

At Laurel's company offsite, every team—not just engineering—used AI to go from idea to working prototype in hours. Here's what we built and what it means.

3
 min read

Watson Farley & Williams Selects Laurel as its Global AI Time Platform

Watson Farley & Williams (WFW), the international law firm specializing in energy, infrastructure, and transport, has selected Laurel as its global AI Time platform. Following a firm-wide evaluation, WFW will roll out Laurel to all 800 fee earners across its international network — creating a single, unified platform for automated time recording and operational insight.

5
 min read

The 15-Minute Myth: The Cognitive Impossibility of Modern Work

Professionals get interrupted every 15 minutes during business hours, but it takes 23 minutes to refocus. Our analysis of 2,000+ professionals reveals why sustained concentration has become cognitively impossible—and what it's costing your firm.

5
 min read

How We're Building for the Future: Talent, Technology, and a Clear Vision

We are doubling down on our belief that the best products are built by the best people — bringing in world-class talent and acquiring the technology to accelerate our mission.

4
 min read

How 20 Minutes a Day Can Transform Your Firm's Bottom Line

Across legal and accounting firms, approximately $26,000 per professional in annual billable revenue goes unrealized, not as a result of productivity shortfalls, but because 20 minutes of genuine client work disappears from the timesheet every day.

5
 min read

Laurel Signal: Where Time Becomes Intelligence

Introducing Laurel Signal: the work intelligence platform that automatically captures your team's daily activity to reveal the true story of profitability, productivity, and performance—turning invisible work into actionable insight.

5
 min read

See exactly where your time goes and turn it into revenue

Discover Laurel's strategic advantage in optimizing revenue.
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Laurel AI customer success CTA — get in touch to learn how law firms and accounting practices achieve ROI

Explore Laurel For

Accounting

Streamline your practice with real AI.

Legal

Navigate the demands of legal timekeeping with ease.

Timekeeper

Get time back for what matters most

We obsess over timekeeping so you can keep your time

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A fresh start to the week! What needs to be accomplished?
m
Laurel AI customer journey timeline — from deployment to measurable billable capture results
T
Don’t forget to take moments to stretch, snack, or share funny videos.
T
Laurel AI customer journey timeline — from deployment to measurable billable capture results
W
You’re halfway through your week. Have you done the important things yet?
W
Laurel AI customer journey timeline — from deployment to measurable billable capture results
TH
The weekend is fast approaching! What are you proud of this week?
TH
F
It’s Friday! Close your laptop to soak up your surroundings— or keep it open to continue a project you’re passionate about.
F
Laurel AI customer journey timeline — from deployment to measurable billable capture results
S
Deep breaths. Deep thinking. Deep conversations. (Or, you know, keep things light!)
S
Laurel AI customer journey timeline — from deployment to measurable billable capture results
SU
Close your eyes and think about the week ahead. How will you value your time?
SU
Laurel AI customer journey timeline — from deployment to measurable billable capture results
A fresh start to the week! What needs to be accomplished?
m
Laurel AI customer journey timeline — from deployment to measurable billable capture results
Don’t forget to take moments to stretch, snack, or share funny videos.
T
Laurel AI customer journey timeline — from deployment to measurable billable capture results
You’re halfway through your week. Have you done the important things yet?
W
Laurel AI customer journey timeline — from deployment to measurable billable capture results
The weekend is fast approaching! What are you proud of this week?
TH
Laurel AI customer journey timeline — from deployment to measurable billable capture results
It’s Friday! Close your laptop to soak up your surroundings— or keep it open to continue a project you’re passionate about.
F
Laurel AI customer journey timeline — from deployment to measurable billable capture results
Deep breaths. Deep thinking. Deep conversations. (Or, you know, keep things light!)
S
Laurel AI customer journey timeline — from deployment to measurable billable capture results
Close your eyes and think about the week ahead. How will you value your time?
SU
Laurel AI customer journey timeline — from deployment to measurable billable capture results
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