Never miss a call with the top AI answering service for growing businesses

Turn missed calls into leads and revenue with Sona, our 24/7 AI agent. Answer questions, take down messages, and capture leads automatically. Manage your customer relationships with the #1 collaborative business phone system for teams. 

Try Sona and Quo for free for seven days

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Trusted by over 90,000 businesses
"Highest Satisfaction" business phone system (VoIP), rated by 3,200+ reviews G2

Smarter than voicemail, more affordable than legacy answering services

Sona greets callers, answers common questions, and captures messages — all at a fraction of the cost of traditional answering services.

Why use Sona as your AI phone answering service

Fast-growing teams want to answer every incoming call. But adding headcount or contracting a traditional answering service is expensive. Plus, onboarding a third-party team to answer calls on your behalf can take weeks and require a lot of oversight from your team. 

Sona is an AI answering service integrated in Quo’s business phone. With Sona, you can answer every single incoming call so that no customer or lead is left waiting for a callback. It’s the smart and cost-effective answering service for your business. 

  • Set up in minutes
    Drag and drop Sona in your call flows — zero tech support required.
  • Customize Sona to your business and brand
    Train Sona on your company docs. Choose from different voices, tones, and languages to give Sona a unique personality.
  • Give Sona specific call instructions
    Tell Sona exactly how to handle incoming calls with custom scripts and actions. 
  • Review Sona’s calls instantly
    Sona call summaries and transcripts appear in your Quo workspace and your CRM right after a call ends. 

Benefits of using an AI answering service

See how Sona can help you with lead capture and customer service.

1. Provide 24/7 customer service

Always be available for your customers. Sona lets you offer 24/7 customer support. Answer common questions like:

  • “Where is your office located?”
  • “What are your business hours on Wednesdays?”
  • “What certifications do your plumbers have?”

Sona can speak in English, Spanish, and French, which means your business can offer multilingual support to customers. Sona can also record detailed messages from your customers. That way, your team can follow up with more context. 

2. Reduce missed calls from potential leads

Missed calls lead to missed leads. When you’re at a job site or speaking to another customer, it’s hard to answer every incoming call. But if you don’t pick up, your potential customers will just call the next business on their list. They’ll be long gone by the time your team follows up with a customer callback

Sona is available to receive incoming calls 24/7. It provides a professional, interactive phone experience that matches your brand’s voice and tone. Unlike voicemail, which is a dead end for most businesses, Sona engages with callers so that your leads share exactly what they’re looking for. 

3. Handle lead intake and scheduling automatically

Understand what customers are looking for before your first call with them. With Sona, you can put your initial customer intake on autopilot. It enables your team to tailor their pitches to leads and convert them into customers faster.

After going through intake and lead qualification, Sona can also help you book appointments with leads. It can automatically send a booking link to callers while they’re on the phone. They can schedule an appointment with your team when they’re already interested in working with you.

4. Save on calling costs at scale

Worried about your phone expenses as your call volume grows? With an AI answering service and voice AI pricing, you won’t have to. 

AI receptionists are available at a fraction of the cost of live human receptionists. Services like Sona also use per-call pricing instead of per-minute pricing, which saves even more for small teams over time. 

How to set up Sona in four steps

It only takes four steps to get started with Sona:

  1. Start a free trial of Quo.
  2. Try out our free trial features, including calls and recordings.
  3. Configure your Sona settings and test Sona in Quo’s call flow builder. 
  4. Once you’ve confirmed it’s a good fit, activate your Quo account and get the Sona add-on. 

Move faster with your own AI virtual receptionist

Set up Sona in minutes. Zero technical experience required.

Add Sona to existing call flows

No need to forward incoming calls to an external service or worry about having clear oversight of the conversations that occur. 

Train Sona on your business knowledge

Sona can answer common questions on behalf of your team. Upload your key policies and answer your most common questions so Sona can provide callers with the right information. You can also share your website URLs — Sona can read your web pages and get up to speed in minutes.

Customize Sona to your brand

Tailor Sona’s personality to your business. Choose from multiple voices and tones depending on your customer profile. You can also customize Sona for different customer segments in your phone menu. This is especially useful if you have customers who speak different languages. For example, ‘Press one for English’ and ‘Press two for Spanish.’

Instruct Sona to handle specific scenarios

Give Sona custom instructions tailored to your caller’s needs. Share custom scripts for scenarios like qualifying a lead or recording negative feedback. Set rules for when Sona should take specific actions. For example, when a customer wants to book an appointment with your team, Sona can automatically send an SMS with a booking link.

Automatically log Sona calls in your CRM

Tailor Sona’s personality to your business. Choose from multiple voices and tones depending on your customer profile. You can also customize Sona for different customer segments in your phone menu. This is especially useful if you have customers who speak different languages. For example, ‘Press one for English’ and ‘Press two for Spanish.’

Feature comparison

See how Sona compares to traditional answering services.

Features

Quo (formerly OpenPhone) Logo - Quo

Sona

Traditional answering services

Starting price per month

$25 for 40 calls, $1 per call for additional calls

~4x-7x the cost of Sona

Setup time

Instant

2-4 weeks

Brand voice and tone

Consistent

Highly variable

Monitoring

100% in Quo

Custom solution or daily email summary

Integrations

HubSpot, Salesforce, Zapier, Make, Jobber, and more

Limited integration options

Try Quo for free

How to choose an AI answering service

Keep these selection criteria in mind while selecting an AI voice agent.

  1. Easy to set up and use: AI-powered tools may be technically sophisticated. But you shouldn’t need technical expertise to get them up and running. When you’re trialing these tools, see how easy it is to set up. If you can’t quickly navigate their platforms to configure your answering service to fit your needs, you should look somewhere else. 
  2. Cost-effective pricing: Per-minute pricing can get expensive fast. A chatty customer asking about hours suddenly costs $10+ for a single call. Look for per-call pricing and check what’s‌ included. Some providers charge extra for features like call transfers or appointment booking.
  3. Customization: Find out if you can customize each tool to your brand. Can you choose from multiple voices, tones, and languages? If your answering service sounds just like everyone else, your customers won’t know what makes you different. 
  4. Integrations: It’s better to go with a provider that integrates with CRMs and tools like Zapier so your data syncs seamlessly. This keeps customer data accessible across your entire team. 
  5. Consistent service quality: Nothing kills customer trust faster than dropped calls. Review a provider’s service levels. If they have a public status page, check their uptime performance for the last six months. 
  6. Customer support: When your AI service has issues during your busiest day, you need responsive human help. Test their support by sending a pre-sales question, and check G2 reviews for feedback on response times.
>90%
reduction in wait times

“With Sona, I never worry about missing a call again. It’s like having a smart, reliable assistant who always picks up. It’s professional, friendly, and on it 24/7.”

Christopher Sands

CEO, Hannon De Palma

No hidden fees

Find out how much you’re investing in your business phone solution upfront on our pricing page.

View pricing

Frequently asked questions

Can’t find the answer here? Check out our Help Center.

What is an AI answering service?

AI answering services handle incoming calls when team members are busy or unavailable. AI answering services are trained on your internal data so they can accurately answer questions on your team’s behalf

How does an AI answering service work?

An AI answering service handles calls in three steps:

  1. Understanding the caller. When a customer calls, the AI uses speech recognition to convert their words into text. Then, it applies natural language processing to figure out what they're asking for. This happens in real time, so it sounds natural to callers.
  2. Finding the right answer. Once the AI understands the request, it searches your business's knowledge base. That can include your FAQs, service descriptions, and policies. More advanced systems can also pull from customer data to personalize the interaction. For example, recognizing a returning caller or referencing a past appointment.
  3. Responding naturally. The AI generates a reply using a large language model. After that, it converts the reply to speech using text-to-speech technology. 

This entire process takes seconds. Most AI answering services respond fast enough that the conversation feels like talking to a real person. There are no awkward pauses or hold times.

How can small businesses use AI answering services?

Small businesses can use AI answering services in a number of ways, including:

  • Message taking. Small teams can use their AI receptionist to collect messages during and after business hours. It’s a more effective way to collect messages compared to voicemail. Callers can interact with the AI service and have a conversation with it, which can uncover more context. 
  • Lead qualification. Conversational AI tools can qualify new leads with custom questions. This saves your team time and provides them with additional context to tailor their follow-up calls with leads. 

Appointment scheduling. Callers who want to book an appointment with your business can use your AI answering service to do so. Voice AI business tools like Sona can send a booking link during the call, and callers can choose a convenient appointment time to speak to your team. If a customer wants to reschedule or cancel their appointment, they can call back your AI agent and follow the same process.

AI answering service vs IVR. vs voicemail: What’s the difference?

The difference between AI answering services, IVR, and voicemail is how interactive they are as communication channels. 

AI answering services are the most interactive business phone feature out of the bunch. Callers can speak to an AI voice agent naturally. The agent understands what they’re looking for and, if possible, fulfills their request. 

IVR systems offer some interactivity, but not as much as AI answering services. Callers can say which team they want to speak with, and the IVR system correctly routes them to the right team. They’re less of a customer service tool and more of a navigation tool callers can use to reach the right department in an organization. 

Voicemail offers no interaction. It functions as a collection box for messages from callers. Compared to AI answering services, it’s almost like a dead end. 

Which businesses should use an AI answering service?

Any small or growing business can benefit from an AI call answering service. This includes home services, healthcare, real estate, and legal services. 

While larger enterprises might have an in-house call center to take incoming calls, SMB business owners don’t usually have big budgets to allocate to customer support. Access to a virtual receptionist or an AI phone answering system can help them address customer requests without spending too much time or money on training human agents.

What happens if Sona can’t handle a customer request?

If Sona can’t handle a customer request, it'll communicate the limitation to the caller and offer to take a message for a human team member to follow up.

You can create a custom Sona job that triggers when Sona is unable to answer a question. Let Sona know to default to taking a message if a caller asks a question it can’t answer. Also include the information you’d like Sona to collect from the caller, such as their first and last name and reason for calling. 

What is the average cost of an answering service?

The average cost of an answering service can vary widely, depending on whether you’re evaluating human services or AI services. 

The average cost of a traditional human answering service is around $180–$300 per month. However, you should also keep in mind that it takes additional time and resources to onboard a traditional answering service. It can take weeks or even months. This means that the actual cost of traditional services is higher than advertised. 

In contrast, AI answering services like Sona start at $25 per month for 40 calls. It’s a fraction of the cost of traditional services. Plus, you can quickly set up an AI answering service and make adjustments as you continue using it. 

Is there a free AI answering service?

No, there is no free AI answering service you can trust to take calls reliably for your business. 

The best AI answering services are only available on paid plans. Sona, Quo’s AI answering service, is included with every Quo plan and is free for your first 10 calls. You can try it out for yourself before signing up for a paid Sona plan.