Features
Monitor your GA4 properties with AI-powered insights that tell you what changed and why.
Plask is a GA4 analytics dashboard that combines multi-property monitoring, statistical anomaly detection, and AI-generated analysis into a single tool. Connect your Google Analytics properties with one click and get automated alerts, weekly performance digests, and proactive insights — without configuring custom reports or checking GA4 manually.
Multi-Property Dashboard
View all your GA4 properties — web, iOS, and Android — in a single unified dashboard. Track active users, sessions, pageviews, engagement rate, bounce rate, and revenue with automatic period-over-period comparison chips that show delta percentages calculated from locally stored daily metrics. Each property card includes a DAU sparkline chart so you can spot trends at a glance without opening Google Analytics.
Anomaly Detection Alerts
Plask monitors 8 core metrics daily using modified Z-scores calculated with Median Absolute Deviation (MAD) over a 28-day rolling window. When a metric deviates beyond the configured threshold — Z-score of 3.0 by default — an alert is triggered and classified as info, warning, or critical based on severity. You can adjust sensitivity per property to low (Z-score 4.0), default (3.0), or high (2.0) depending on how volatile your traffic patterns are.
Learn moreAI Weekly Digest
Every Monday at 8:00 AM UTC, Plask generates an executive summary of your analytics portfolio using Claude Haiku by Anthropic. The digest includes week-over-week metric comparisons, trend analysis, anomaly recaps, and actionable recommendations — all delivered straight to your inbox. Past digests are also accessible from your dashboard for reference.
Learn moreAI Insights & Root Cause
When an anomaly fires, Plask uses AI to generate a probable root cause explanation so you understand what likely triggered the change. Beyond reactive alerts, proactive AI insights automatically surface emerging trends, personal bests, milestones, and pattern shifts across your properties. Insights are generated continuously and appear in your dashboard without manual configuration.
Traffic Channels & Conversions
Break down your traffic by channel — organic search, direct, social, referral, paid, and email — to understand where your visitors come from each day. Pro users also get conversion tracking that pulls GA4 key event data, letting you monitor sign-ups, purchases, or any custom conversion event alongside your traffic metrics in the same dashboard.
Slack & Discord Alerts
Route anomaly alerts to your team's Slack channel or Discord server via encrypted webhook integrations. Alerts are delivered within minutes of detection during the daily sync, so your team can respond to traffic drops or revenue spikes without checking the dashboard. Webhook URLs are stored with AES-256-GCM encryption at rest.
Public Dashboards
Generate a shareable read-only dashboard link for any property and send it to stakeholders, clients, or team members who don't have GA4 access. You control which metrics are visible on the public page, and you can enable or disable sharing at any time from your property settings.
Google Analytics Integration
Connect your GA4 properties with a single Google OAuth click. Plask requests only the analytics.readonly scope — it never modifies your GA4 configuration or data. Your OAuth tokens are encrypted with AES-256-GCM before storage, and Plask automatically discovers all GA4 properties your Google account has access to.
Frequently asked questions
- How does Plask connect to Google Analytics?
- Plask uses Google OAuth with the analytics.readonly scope to connect to your GA4 properties. You sign in with your Google account, grant read-only access, and Plask automatically discovers all GA4 properties available to you. Your OAuth tokens are encrypted with AES-256-GCM before storage — Plask never stores your Google password and cannot modify your GA4 configuration.
- What analytics metrics does Plask track?
- Plask tracks active users, sessions, new users, screen views, engagement rate, total revenue, transactions, and event count for all users. Pro users also get traffic channel breakdowns (organic, direct, social, referral, paid, email) and GA4 key event conversion tracking. All metrics include period-over-period comparison with delta percentages.
- Is Plask free to use?
- Yes. The Free plan supports up to 2 GA4 properties with in-app anomaly alerts and 30-day data retention. The Pro plan at $9/mo (or $79/yr) unlocks up to 10 properties, email and Slack/Discord alert delivery, AI weekly digests, proactive insights, conversion tracking, CSV export, and public dashboards.
- How does anomaly detection work?
- Plask uses modified Z-scores with Median Absolute Deviation (MAD) calculated over a 28-day rolling window. This statistical method is more robust than standard deviation because it resists distortion from existing outliers. When a metric's Z-score exceeds the configured threshold (default 3.0), an alert is generated and classified by severity.
- What AI features does Plask offer?
- Plask includes four AI-powered features: weekly digest emails that summarize your portfolio performance with trends and recommendations, root cause analysis that explains what likely triggered each anomaly, proactive insights that surface trends and milestones automatically, and smart alert prioritization that ranks alerts by severity, recency, and metric importance.