Podscribe Solutions
Podscribe Solutions help brands, agencies, and publishers measure, verify, and optimize audio, streaming, and video campaigns with confidence. From attribution and incrementality to research, verification, and activation, get the tools you need to understand performance and drive better results.
Frequently Asked Questions
How accurate is Podscribe’s IP-based attribution?
Very accurate. Podscribe uses first-party data, household-level IP matching, and a dual-device graph (Tapad + Neustar) to achieve match rates of 85% or higher across channels. We also model unmatched impressions to account for non-residential or mobile listeners.
How much is Podscribe?
The platform costs $250 per month plus tiered usage fees. Usage is billed on a progressive CPM model with no minimum commitments. Podcast impressions start at $1.50 CPM, and streaming impressions start at $0.50 CPM. The more impressions you measure, the lower your CPM rate becomes. We also have optional add-ons for our Research tool, Google Sheet Campaign Sync, and dedicated Slack channel all at $1,500 each.
Is Podscribe difficult to set up?
Not at all. Most brands are live within days. A simple tag or pixel is all you need, no heavy engineering, no complex integrations. Our team is hands-on from onboarding to reporting.
Does Podscribe support attribution beyond podcasts?
Yes, Podscribe supports attribution across multiple audio platforms, including YouTube and streaming audio. It tracks podcast ads and integrates with your broader marketing efforts, offering cross-channel visibility into ad performance, helping advertisers make better-informed decisions across different audio platforms
Is Podscribe's data privacy-compliant?
Yes, Podscribe ensures full compliance with major data privacy regulations like GDPR and CCPA. The platform uses first-party data and IP-based tracking to ensure privacy and avoids relying on third-party cookies, giving advertisers peace of mind that their data collection and attribution methods are secure and privacy-friendly.