The headless CMS for lead-gen websites

Most CMSs just publish content.
Prepr personalizes it — so your site turns more visitors into leads.

Acme Home: a desktop interface preview of a page editor showing a purple-themed editing environment. The live left canvas displays an “Acme Lease” webpage with a pale blue hero banner, a “FIND A CAR” button, and a side-view image of a white electric car, along with a “Recommended electric cars” section featuring three car cards and a left-side “CATALOG” button, while the right panel shows a Content settings area with personalization targeting and an A/B-test configuration.

The web is getting smarter. Most CMSs aren’t

Static websites are fading fast. Visitors expect smarter, adaptive experiences. Most CMSs still focus on publishing, not performance, which means teams who shift now see higher engagement, stronger conversions, and a clear competitive edge.

Meet Prepr

The headless CMS t‌hat turns visitors into leads

Prepr is the headless CMS for lead-gen websites, with personalization and A/B testing built in. It helps teams deliver adaptive experiences without extra tools or complexity — so more visitors turn into leads.

Adaptive experiences without complexity

Show the right message to every visitor. Prepr adds personalization to your website without extra tools or heavy engineering, so delivering relevance becomes easy for your team.

Easy content management and optimization

Create stunning pages with the Visual Editor, run A/B tests, optimize for SEO, and publish quickly: all without relying on developers.

Connected data across your stack

Use signals from your CRM, analytics, or product to shape the experience. Prepr brings your data together so your website can respond to real intent.

Case study

How DokterOnline boosted CTRs by 80% without adding complexity

DokterOnline uses Prepr to adapt their website to every visitor. By personalizing every journey, DokterOnline moves more visitors forward and converts them into loyal customers.