We are from liquor stores.

Margin was built by a team that grew up inside liquor stores.  We come from liquor store families and spent years seeing the day to day reality behind the counter. Long hours, crappy POS systems that go down, manually receiving invoices, late nights counting inventory, credit card rate hikes. This is not abstract to us. It is personal.

That background shapes every product decision we make because we are building for stores like the ones that raised us. The first version of Margin was built in Param’s parents’ liquor store basement.

Today, we still build the same way. Practical, reliable, and focused on what actually helps owners make more money, not what looks good in a demo.

We focus on increasing profits.

Everything we build is centered on one outcome: higher profits for our stores. We focus on tools that directly increase revenue and reduce waste, especially at a time when liquor stores are facing tighter margins, rising costs, and more competition than ever.

By unlocking new sales channels, becoming your marketing team, ordering smarter and reducing wasted time we help stores sell more while keeping costs under control. That focus gives our customers a real edge, letting independent stores compete and win against the big-box chains.

The Team