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User_clicking_Fake_Advertisements

Predict whether or not a Fake add will be clicked based on the features of the user.

LOGISTIC REGRESSION PROJECT

  • In this project I worked with a fake advertising data set, indicating whether or not a particular internet user clicked on an Advertisement. A model was created that will predict whether or not a user will click on an ad based off the features of that user.
  • This data set contains the following features:
    
  • 'Daily Time Spent on Site': consumer time on site in minutes
  • 'Age': cutomer age in years
  • 'Area Income': Avg. Income of geographical area of consumer
  • 'Daily Internet Usage': Avg. minutes a day consumer is on the internet
  • 'Ad Topic Line': Headline of the advertisement
  • 'City': City of consumer
  • 'Male': Whether or not consumer was male
  • 'Country': Country of consumer
  • 'Timestamp': Time at which consumer clicked on Ad or closed window
  • 'Clicked on Ad': 0 or 1 indicated clicking on Ad

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Predict user who can click Fake Ads based on user features.

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